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武昌古城斗级营“五一”文旅热潮:多元活动引爆消费,三天迎客超20万
Sou Hu Cai Jing· 2025-05-07 17:04
Core Insights - The Wuchang Ancient City Doujiying District has achieved over 200,000 visitors in three days during the May Day holiday, setting a historical record and highlighting the integration of culture, commerce, and tourism in Wuhan's urban renewal strategy [1][3]. Group 1: Visitor Experience and Activities - The district features a blend of "Republic of China-style architecture and new consumption formats," including local gift shops, poetry-themed bookstores, and intangible cultural heritage workshops, creating an immersive cultural space [3]. - Various cultural tourism activities were launched during the holiday, targeting different demographics, such as free performances by the "Leisure Youth Rap Group" and the "Guochao Joy Gathering" that combines traditional arts with modern comedy [3]. - The district aims to provide a full-day consumption experience, with daytime cultural activities and nighttime entertainment, enhancing visitor engagement [3]. Group 2: Urban Development and Strategic Goals - The Doujiying District's success is part of the broader initiative to develop the "Yellow Crane Tower Wuchang Ancient City Historical Tourism Area," which has been in planning since 2008 [3]. - Wuhan is positioning itself as an "international consumption center city," leveraging "cultural empowerment and business upgrading" to stimulate new consumption dynamics [3][5]. - The district is committed to optimizing its business layout and is currently developing a second phase, expected to be completed by the National Day, aiming to create an ideal urban cultural tourism consumption chain [5].