每日签到，连续2天没签到，次日发邮件通知紧急联系人。 新年伊始，"死了么"App凭借上述功能一度登顶苹果商店付费App排行榜，又在热议之中改为全球品牌 名"Demumu"。流量如一阵风刮过，效仿者众多，以至于开发者发布声明，警告仿冒者及抄袭者停止侵 权。1月19日，该App创始人郭先生对媒体称："正版还没有上线，我们会尽快调整优化。" 针对该App，有用户曾留言道，"第一次有人关心我死没死。" 2026年1月8日，一款名为"死了么"的App受到关注。该应用是为独居人群打造的轻量化安全工具，用户 需设置紧急联系人并签到，若连续多日未签到，系统将自动发送邮件告知紧急联系人。视觉中国 资料 图 这款看似戏谑的App背后，是国内日益庞大的独居群体。全国第七次人口普查数据显示，截至2020年 底，中国"一人户"超过1.25亿。据贝壳研究院2021年的《新独居时代报告》预测，到2030年独居人口数 量或将达到1.5亿至2亿人。 在赵梦晗看来，"死了么"App更多是迎合了独居者的情绪，而非紧迫需求。 以下为智通财经记者与赵梦晗、李子秋的对话： 表面社交与亲密关系 智通财经："死了么"App用一个看似戏谑甚至可能让人忌讳的名 ...

Core Viewpoint - The "Is it dead?" App has been removed from app stores, and a new global brand name "Demumu" will be adopted for future versions, aiming to serve solitary individuals worldwide [1][4]. Group 1: Company Overview - The "Is it dead?" App is developed by a post-95 entrepreneurial team and is currently in the process of financing, with rumors of acquisition being denied [4]. - The app's user growth has surged by 800 times, leading to a valuation increase to nearly 100 million yuan, with plans to sell 10% equity for 1 million yuan [4]. - The app was initially launched on the Apple App Store, where it reached the top of the paid software rankings [4]. Group 2: App Functionality - The app is designed as a lightweight safety tool for solitary individuals, requiring no registration; users only need to input their name and emergency contact email [6]. - A key feature includes an automatic notification system that alerts contacts if the user fails to check in for two consecutive days [11].

Core Viewpoint - The app "Demumu" (formerly "死了么") has gained significant attention due to its simple concept of allowing users to report their safety daily, addressing a real societal fear of loneliness and lack of awareness in case of emergencies. However, investors express skepticism about its long-term viability as a sustainable business model [1][2][6]. Group 1: Product Overview - "Demumu" has attracted over 60 investors, with a new funding round approaching a valuation of nearly 100 million yuan [1]. - The app's new global branding will be "Demumu," moving away from its original Chinese name, while maintaining its focus on safety and plans for international expansion [1]. - The app's functionality is straightforward, but many investors believe it lacks depth and may not sustain long-term interest [3][4]. Group 2: Market and Social Context - The app taps into the growing societal issues of aging populations and increasing numbers of individuals living alone, which heightens fears of being unnoticed in emergencies [2][6]. - Investors recognize that the app addresses a genuine emotional concern, but question whether its current form can effectively meet this demand [6]. Group 3: Investor Sentiment - Some investors, like Zhou Hongyi, view the app positively, citing its low investment cost and clear user demographic, while others, such as Li Mingshun, express caution, seeing it as a potential short-lived phenomenon [2][3]. - Many investors are skeptical about the app's commercial viability, citing its simplicity and ease of replication as significant drawbacks [4][5]. - Concerns are raised about the app's engagement mechanics, with some investors noting that the "check-in" feature may not align with user behavior, potentially leading to misunderstandings [5].

Core Viewpoint - The "死了么" App, which will be rebranded as Demumu, aims to expand its services globally while maintaining its focus on safety for solitary individuals [2]. Group 1: Company Development - The "死了么" App is developed by a post-95 entrepreneurial team and is currently in financing discussions, with plans to close this round of funding within the week [5]. - The app's founder, 小郭, stated that the app is currently valued at several million yuan and he plans to sell less than 10% of the shares, with the transaction size expected to be in the millions [6]. - As of January 10, the app reached the top of the Apple Store paid app rankings, attracting interest from over 60 investors within three days [6]. - The app's initial price was set at 1 yuan, which has since increased to 8 yuan, with expectations to rise to 14 or 15 yuan in the future [6]. Group 2: Market Position and Competition - The "死了么" App continues to hold the number one position in the Apple Store paid app rankings as of January 13 [6]. - A short video by influencer "摆货小天才" claimed that the app's concept and logo design closely resembled a video released by their team in October 2023, which was subsequently taken down [9]. - The app's founder, 吕先生, responded that the app's concept is derived from widespread community discussions and not from any single individual [10]. Group 3: Intellectual Property and Design - 吕先生 mentioned that multiple similar creative videos have been released in the past two to three years, indicating that the idea's ownership cannot be attributed to just one video [10]. - Regarding potential patent applications for the app's logo and design, 吕先生 stated that he could not disclose specific details but assured that necessary actions would be taken [10].

Core Insights - The app "Die or Not" has rapidly gained popularity, reaching the top of the Apple App Store's paid app chart with a simple feature of daily check-ins for emergency contacts [1][17] - The app's downloads have surged by 800 times, and its valuation has skyrocketed to nearly 100 million yuan [18][23] - The app will be rebranded as "Demumu" to facilitate global expansion and address external criticism [19][20] User Growth and Market Performance - The app has expanded to over 40 countries, maintaining the top paid app position in China and ranking second in markets like the US, UK, and Canada [24][26] - Daily new user growth has increased to 500-800 times since international media coverage [26][30] Funding and Valuation - The company initially planned to raise 1 million yuan by selling 10% equity, but the valuation has increased to nearly 100 million yuan, leading to a revised funding target of 10 million yuan [26][29] - The team is currently in discussions with around 60-70 investment institutions [27][29] Product Features and Market Need - The app addresses a significant societal concern for the growing population of single-person households in China, which exceeds 125 million [30] - It offers a minimalistic solution to the fear of being unnoticed in emergencies, appealing particularly to younger urban dwellers [30][32] Competitive Landscape and Challenges - The app's lightweight design and focus on a single pain point have contributed to its rapid success, similar to other successful apps in the market [32][34] - However, the app faces criticism for its limited functionality, such as only supporting email notifications, which may not be effective in emergencies [30][34] - The ease of replicating the app's core features poses a risk for long-term user retention and market sustainability [34]

Group 1 - The "死了么" App will officially adopt the global brand name Demumu in its upcoming version, aiming to provide safety solutions for solitary individuals worldwide [1] - The app's development team, composed of post-95 entrepreneurs, is currently in financing discussions and has not been sold, with the current financing round expected to close within the week [5] - The app has recently topped the Apple Store paid app chart, and its valuation is reported to be in the hundreds of millions, with a significant increase in the price of shares from 1 million to nearly 10 million for a 10% stake due to investor interest [5] Group 2 - The app's initial price was set at 1 yuan, which has now increased to 8 yuan, with expectations to rise further to 14 or 15 yuan [5] - There are allegations from a short video blogger that the app's concept and logo design closely resemble their previously released content, which has led to discussions about the originality of the app's design [9] - The app's founder responded to the plagiarism claims by stating that the app's concept is derived from community discussions and not from any single individual's idea [9]