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【乘联会论坛】从新能源车企TOP10零售排名看变迁之路
乘联分会· 2025-05-09 08:34
Core Viewpoint - The article highlights the increasing concentration of retail sales among the top 10 new energy vehicle (NEV) companies in China, indicating a growing "Matthew Effect" where leading companies dominate the market more than ever before [2]. Summary by Sections Overview - In the first quarter of this year, the top 10 NEV companies sold 1.921 million units, achieving a market concentration of 79.4%, an increase of 1.5 percentage points compared to the previous year [2][3]. Top 10 Companies Analysis - **BYD**: Maintains the top position with a market share of 28.8%. In Q1, 63% of its sales were plug-in hybrids, and 36% were pure electric vehicles. BYD's sales reached approximately 370,000 units in April [4][5]. - **Geely**: Climbed to second place with a market share of 13.3%. Its NEV penetration rate increased from 24.7% in 2022 to 52.3% in Q1 2024, with sales of 321,000 units [5]. - **SAIC-GM-Wuling**: Ranked third with a market share of 6.5%. The company has a NEV penetration rate exceeding 80%, with its popular models contributing significantly to sales [6]. - **Changan**: Fourth place with a NEV penetration rate of 50.1% in Q1 2024. The company has shown consistent growth, with sales supported by favorable subsidy policies [6]. - **Tesla**: Fifth place, with a sales figure of 134,000 units in Q1, reflecting a slight increase of 1.7%. Tesla's localization rate in China exceeds 95% [7]. - **Chery**: Sixth place with a NEV penetration rate of 34.3% in Q1. The company also has strong export performance, with domestic sales reaching 116,000 units [8]. - **Li Auto, Xpeng, and Leap Motor**: These new entrants are closely competing, with sales figures in April of 34,000, 35,000, and 41,000 units respectively. Their future performance remains uncertain in a competitive market [8]. - **Harmony OS Intelligent Mobility**: Tenth place, with a combined sales of 79,000 units in Q1, representing a market share of 3.3% [9]. Conclusion - Currently, there are 69 registered NEV companies in China, with 8 having zero production or sales in Q1. The top 10 companies dominate nearly 80% of the market, indicating a challenging environment for smaller players [9].