新华财经北京7月8日电 2025年新能源汽车下乡活动开展已经满月。从各地政策响应和主流车企策略转 向中可以看出，随着下沉市场消费升级，以及充换电设施建设等"堵点"逐步打通，县域正成为新能源汽 车的下一个关键阵地。 对于整车厂商而言，下沉市场不仅意味着潜在的销量增长极，更是生态和产品体系重塑的关键战场。在 行业竞争烈度空前的当下，各大品牌纷纷布局县乡一级营销渠道与网络生态，优化产品矩阵——未来谁 争取到县域消费者的青睐，谁就有了打开"第二增长曲线"的机会。 活动密集落地：政策倾斜撬动县域新能源汽车需求 6月3日，工业和信息化部、国家发展改革委等五部门发布《关于开展2025年新能源汽车下乡活动的通 知》，提出将选取一批新能源汽车推广比例不高、市场潜力较大的典型县域城市，以此为中心辐射周边 乡镇，推动优质资源向乡村地区倾斜。 在新能源汽车发展的历程中，县域尤其是农村曾是长期被低估的"沉默需求"，但过去两年来，随着下沉 市场的潜力释放，激活县域消费已然成为各地的政策共识。 记者调研发现，活动开展至今，江苏省、海南省、陕西省、安徽省、山东省等多省份积极响应，组织新 能源汽车下乡活动，辐射超200个县域市场。多省倡导每地 ...

Core Viewpoint - SAIC-GM-Wuling has achieved remarkable sales growth in the first half of 2025, with a total sales volume of 764,544 vehicles, representing an 18.3% year-on-year increase, and a significant 73.8% increase in new energy vehicle sales [2][3][21]. Group 1: Sales Performance - In June 2025, SAIC-GM-Wuling sold 126,413 vehicles, marking a 32.1% year-on-year growth, with new energy vehicle sales reaching 70,357 units [2]. - The company has maintained over 50% year-on-year growth in new energy vehicle sales for six consecutive months [2]. Group 2: Transformation Strategy - The success of SAIC-GM-Wuling's transformation is attributed to its focus on genuine user needs, driving innovation through technology and industry chain collaboration [5][24]. - The "Wuling Model" serves as a replicable example for the transformation of traditional manufacturing in China, demonstrating the potential of traditional industrial systems in the new era [5][18]. Group 3: Product Development - SAIC-GM-Wuling emphasizes user-centric product development, focusing on practical solutions that avoid redundant features, aligning with the principle of "affordable, usable, and good" [8][10]. - The company has launched various models tailored to specific user scenarios, such as the Hongguang MINIEV for urban commuting and the Wuling Bingguo for family outings [10]. Group 4: Systematic Engineering - The transformation is driven by the "125" project, integrating innovation across government, industry, academia, research, and application [12]. - SAIC-GM-Wuling has developed a proprietary technology system, including six core technologies, and has achieved significant breakthroughs in key areas [12][14]. Group 5: Industry Chain Development - The company has established five billion-yuan autonomous industrial clusters in Liuzhou, enhancing local supply chain capabilities and increasing localization rates from 36% to 63% [16]. - SAIC-GM-Wuling is leading the transformation of the aluminum industry in Guangxi, creating an integrated ecosystem for high-value automotive components [17]. Group 6: Global Expansion - In the first half of 2025, SAIC-GM-Wuling's new energy vehicle exports reached 35,964 units, a 147.6% year-on-year increase, with a notable 250.5% increase in June alone [21]. - The company is implementing a regional integration strategy in Southeast Asia, focusing on local production and supply chain development [22]. Group 7: Lessons for the Industry - SAIC-GM-Wuling's experience illustrates that the challenges faced by traditional automakers in transformation are more about the choice of development path rather than scale [25][26]. - The company's approach of precise positioning, system reconstruction, and ecological collaboration provides valuable insights for other traditional manufacturers undergoing transformation [24][26].

五菱银标上半年累计销量311,537辆，同比增长27.4%。核心产品表现如下：宏光MINIEV家族1-6月销量171,064辆，同比增长105.4%，累计销量突破160万 辆；其四门版上市4个月销量94,504辆。缤果家族1-6月累计销量95,209辆，同比增长33.1%。星光家族1-6月累计销量27,230辆，累计销量突破14万辆。 宝骏汽车：销量保持增长态势 2025年6月，上汽通用五菱实现销量126,413辆，同比增长32.1%。其中，新能源车型销量达70,357辆，同比增长73.8%。上半年，公司全球累计销量为764,544 辆，同比增长18.3%；新能源车型累计销量413,314辆，连续6个月同比增长超过50%。同期，公司累计出口125,539台/套，同比增长17.1%，新能源出口连续3 个月同比增长超200%。 五菱红标：商用车市场表现稳定 五菱红标上半年累计销量309,928辆，同比增长10.4%。新能源车型累计销量66,289辆，同比增长293%，销量占比连续3个月超过23%。具体车型方面：五菱 扬光家族1-6月累计销量28,580辆；五菱宏光家族累计销量66,761辆，同比增长45.7%；五 ...

【聊设计，谈产品，观经营】聚焦出行领域的设计体验与科技变革，设计总监专访/热点趋势研究/品牌 理念传达，60万+车企从业人员/供应商/设计爱好者/车主用户关注。聊设计说车，就在参观车 作者 | 康妮 来源 | 参观车 导语： 缺乏强大创新技术与品牌力支撑的产品，却想凭借欧洲那套强权式开发逻辑去定义市场 的规则，本质还是精英主义姿态对当下情绪消费逻辑的挑战。 一个丑萌丑萌的 LABUBU ，让所有人看到了情绪价值的力量，也明白了抬升消费能力上限的，绝 非材料、参数与配置这些过于理性的务实因素。 以下文章来源于参观车 ，作者康妮 参观车 . 尤其在品牌高速成长的档口，泡泡玛特积极推动传统文化创新传承，迅速将非遗技艺融入了现代设 计，还推出了融合雕漆工艺、古法错金、扒花瓷等非遗技艺的 MEGA COLLECTION 高端收藏品， 让品牌通过文化自信进一步增强情感深度。 历史上人们耳熟能详的 精品小车，也无不如LABUBU一样，不会让用户纠结于其原料价值，而是 靠背后的情绪价值安身立命。 诞生自石油危机的 MINI 永远绑定着卡丁车式的性能基因； 为了解决城市停车难和拥堵问题的 smart 一直倡导着各种灵活思考问题 ...

在新能源 "全线飘红" 的表象下，一场围绕市场份额的激烈角 逐正悄然改变格局——新势力头部阵营洗牌、传统车企加速转 型，行业进入深度调整期。 作者：周菊 封图：图虫创意 近日，国内各新能源汽车生产企业陆续公布5月销量数据。在"五一"小长假等因素的带动下，几乎所有车企都实现了销量增长。据乘联会初步推算，5 月新能源零售预计可达98万辆，同比增长22%，新能源汽车渗透率维持在52.9%左右。 在新能源 "全线飘红" 的表象下，一场围绕市场份额的激烈角逐正悄然改变格局 —— 新势力头部阵营洗牌、传统 车 企加速转型，行业进入深度调整 期。 | 序号 | 新势力车企 | 5月销量(万辆) | 同比 | 1-5月销量(万辆) | 同比 | | --- | --- | --- | --- | --- | --- | | 1 | 零跑汽车 | 4.5 | 148% | 17.4 | 161% | | വ | 理想汽车 | 4.1 | 17% | 16.7 | 19% | | 3 | 赛力斯问界 | 3.7 | 35% | - | - | | 4 | 小鹏汽车 | 3.4 | 230% | 16.3 | 293% | | 5 ...

Core Insights - The domestic electric vehicle (EV) market experienced significant growth in May, with retail sales expected to reach 980,000 units, a year-on-year increase of 22%, and an EV penetration rate of approximately 52.9% [2] - A competitive reshuffling is occurring in the market, with new energy vehicle (NEV) manufacturers and traditional automakers adjusting their strategies amid a deep industry transformation [2] New Energy Vehicle Manufacturers - Leap Motor led the new energy vehicle segment in May with sales of 45,000 units, a 148% increase year-on-year, driven by popular models like the C10 and C11 [5][4] - Li Auto followed closely with 41,000 units sold in May, a 17% increase, supported by the launch of the upgraded L series [5] - Aito's sales reached 37,000 units in May, marking a 35% increase, with the M9 model contributing significantly to its performance [5] - Xpeng Motors sold 34,000 units, a 230% increase, attributed to the introduction of lower-priced models [6] - Xiaomi Motors maintained sales at 28,000 units, preparing for the launch of its second model, the YU7 [6] - NIO delivered 23,000 units, a 13% increase, while undergoing internal restructuring to enhance brand synergy [7] Traditional Automakers - BYD remained the leader among traditional automakers with sales of 382,000 units in May, a 15% increase, and a cumulative total of 1,763,000 units for the year [9] - Geely sold 138,000 NEVs in May, a 135% increase, with the Galaxy series being the main contributor [10] - Changan Automobile reported sales of 95,000 units, a 70% increase, with significant contributions from its various models [10] - SAIC-GM-Wuling sold 74,000 units, a 50% increase, focusing on small electric vehicles [10] - Chery's sales reached 63,000 units, a 48% increase, marking it as the fastest-growing traditional automaker [11] - Great Wall Motors sold 33,000 units, a 32% increase, with notable growth in its WEY brand [11] Emerging Brands - Emerging brands like Arcfox and Lantu also showed growth, with Arcfox selling 14,000 units (200% increase) and Lantu selling 10,000 units (122% increase) [12]

6月5日，J.D. Power|君迪发布2025中国新能源汽车新车质量研究℠（NEV-IQS）。研究数据表明，2025年行业整体质量问 题数为226个PP100，较2024年增加了16个PP100，尽管总体质量问题数量呈上升趋势，但增速已有所放缓——2024年较 2023 年的增幅为37个PP100。故障类问题较去年增加了9个PP100。纯电动和插电混动市场的问题抱怨数分别为220和234个PP100， 较2024年分别增加9和26个PP100。 今年是J.D. Power连续第七年在中国发布NEV-IQS研究，该研究基于J.D. Power行业通用的新车质量研究IQS体系，并针对新能源 车特有问题进行补充，该研究统计和衡量了新能源汽车新车车主在2至6个月的拥车期内遇到的质量问题。新车质量以平均每百辆车问 题数（PP100）表达，问题数越低，质量越好。2025 NEV-IQS共包含10大问题类别（车身外观、车身内装、驾驶体验、配置/操控系 统/仪表板、信息娱乐系统、空调、座椅、动力总成、驾驶辅助和电池/充电）的236个问题点。2025年研究基于2024年7月至2025年1月 之间购车的20829位车主的真实反 ...

Core Viewpoint - The "2025 Enjoying Langya, Enjoying High-tech Consumption Season" event, featuring the first Qingdao Beer Music Festival, aims to integrate automotive culture, music, and consumer experiences, highlighting the importance of lifestyle enjoyment and consumer engagement [1] Group 1: Event Overview - The event kicked off on May 30 at the Yuantong second-hand car market, showcasing the "Wuling Baojun Brand Night" as its opening highlight [1] - The festival is centered around the theme "Enjoy Music, Taste Life," combining car exhibitions, music performances, and food experiences [1] Group 2: Consumer Engagement - A special focus was placed on six Wuling new energy vehicle owners who shared their experiences of switching from gasoline to electric vehicles, emphasizing cost savings in charging compared to refueling [1] - New car owners were celebrated with a cake-cutting ceremony and received gifts, marking their entry into the Wuling family [1] Group 3: Future Activities - The beer music festival will last for five days and will continue at various Yuantong parks, with plans for more themed activities centered around automotive culture to create diverse value for consumers [1]

Group 1 - On May 26, Beijing released 133,000 new energy vehicle (NEV) quotas, followed by a NEV festival in Fengtai District featuring nearly twenty popular models [2] - The event showcased models such as BYD Han L EV, Leap C10, and GAC Toyota Zhizhi 3X, with customized purchasing plans and promotional activities including a lottery for discounts up to 5,000 yuan [2][3] - Fengtai District has over 60 regulated automotive sales enterprises, leading in retail sales of NEVs in Beijing, with the event targeting the mainstream NEV market priced between 100,000 to 300,000 yuan [2] Group 2 - Various financial incentives were offered by car manufacturers, including up to 5,000 yuan in financial subsidies and 3,680 yuan for home charging service packages for the Leap C10 [3] - BYD's Han L EV series offered "0 down payment/0 interest" financing along with a 2,980 yuan decoration gift package, significantly reducing initial payment burdens [3] - Fengtai District plans to establish a comprehensive ecosystem for NEVs, including two Huawei AITO Super Experience Centers, enhancing the consumer experience from vehicle display to after-sales service [3]

2025 年 4 月，中国新能源乘用车零售渗透率突破 51%，意味着汽车市场正式进入 "油电并行" 的新纪 元。当加油站与充电桩在城市版图上交织成网，选择燃油车还是新能源车，早已不是简单的技术偏好， 而是收入水平、生活方式、价值观念等多重因素的投射。这场看似普通的消费选择，实则勾勒出一幅复 杂多元的社会图景。 性别差异则呈现出有趣的消解与重构：新晋宝妈成为家庭购车决策主力，蔚来 ES6 因 "紫外线杀菌空 调" 和 "隐私座舱" 成为母婴社群热门；而在硬派越野领域，女性车主占比从 2020 年的 8% 升至 2025 年 的 23%，长城坦克 500 的女车主坦言："穿越沙漠时，燃油车的轰鸣声能带来独特的掌控感。" 三、职业与价值观：实用主义与身份认同的角力 在浙江义乌小商品市场，新能源车是老板们的 "商业名片"。批发商陈女士发现，开五菱缤果谈生意 时，客户会默认她 "更懂成本控制"，议价空间平均多出 2%。这种 "电车 = 精明经营者" 的认知，让临 沂商贸城新能源车渗透率达 40%，远超当地乘用车平均水平。 一、收入与地域：平行世界的消费逻辑 在上海陆家嘴的高端写字楼车库，蔚来 ET7 与特斯拉 Mode ...