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车市开年遇冷:政策换挡致市场大跌 销售人员称已做好“过冬”准备
经济观察报· 2026-01-31 04:01
尽管政策换挡引发车市阵痛,专家普遍认为这是阶段性调整, 长期将有利于推动车市向高质量转型。 作者:周菊 封图:本报资料室 农历腊月初十(1月28日),本是车市传统"年货采购"旺季,往年此时销售人员常忙得不可开 交。然而,经济观察报记者走访了北京多家品牌4S店后发现,今年的汽车展厅格外安静——车辆 整齐停放,销售人员或三两交谈,或低头刷手机,偶尔才有零星顾客到访。"1月客流明显减少, 购置税和补贴政策2025年底调整后,不少客户提前购车,我对春节前销量已不抱期望。"一位比 亚迪销售人员坦言,因为2月工作日比较少预计市场也不会太好,他已经做好这两个月收入锐减的 心理准备。 小鹏汽车销售人员同样感慨:"上个月忙得脚不沾地,这个月突然就冷清了,政策调整作用太明 显。"广汽丰田的门店亦门可罗雀,一位销售人员表示,即便店内销售车型以燃油车为主,受新能 源购置税调整影响较小,但多数购车需求已在元旦前释放,市场进入"冷静期"。 上述多家4S店的冷清现状是当前车市下滑的一个缩影。中国汽车流通协会乘用车市场信息联席分 会(下称"乘联分会")公布的数据显示,2026年1月1日至18日,国内乘用车零售67.9万辆,同 比下跌28%, ...
车市开年遇冷:政策换挡致市场大跌 销售人员称已做好“过冬”准备
Jing Ji Guan Cha Wang· 2026-01-31 02:28
农历腊月初十(1月28日),本是车市传统"年货采购"旺季,往年此时销售人员常忙得不可开交。然而,经济观察报记者走访了北京多家品牌4S店后发现, 今年的汽车展厅格外安静——车辆整齐停放,销售人员或三两交谈,或低头刷手机,偶尔才有零星顾客到访。"1月客流明显减少,购置税和补贴政策2025年 底调整后,不少客户提前购车,我对春节前销量已不抱期望。"一位比亚迪销售人员坦言,因为2月工作日比较少预计市场也不会太好,他已经做好这两个月 收入锐减的心理准备。 小鹏汽车销售人员同样感慨:"上个月忙得脚不沾地,这个月突然就冷清了,政策调整作用太明显。"广汽丰田的门店亦门可罗雀,一位销售人员表示,即便 店内销售车型以燃油车为主,受新能源购置税调整影响较小,但多数购车需求已在元旦前释放,市场进入"冷静期"。 上述多家4S店的冷清现状是当前车市下滑的一个缩影。中国汽车流通协会乘用车市场信息联席分会(下称"乘联分会")公布的数据显示,2026年1月1日至18 日,国内乘用车零售67.9万辆,同比下跌28%,环比下跌37%。其中,新能源乘用车出现罕见大幅下滑,零售销售为31.2万辆,同比下跌16%,环比腰斩,降 幅达52%,新能源汽车渗 ...
11月新能源汽车销量
数说新能源· 2025-12-15 04:00
Core Insights - November wholesale vehicle sales reached 1.706 million units, a year-on-year increase of 18.5% and a month-on-month increase of 5.8%, with a penetration rate of 56.9%, up 1.6 percentage points from the previous month [1] - Retail sales in November totaled 1.321 million units, reflecting a year-on-year growth of 4.0% and a month-on-month growth of 3.0%, with a penetration rate of 59.4%, up 2.2 percentage points from the previous month [1] - Exports in November amounted to 284,000 units, showing a significant year-on-year increase of 255.0% and a month-on-month increase of 19.3%, with a penetration rate of 47.3%, up 3.1 percentage points from the previous month [1] Sales Data by Manufacturer - Tesla sold 86,700 units in November, including 13,600 units exported [3] - BYD's sales reached 474,900 units, with 128,100 units exported, including various models such as Qin DMI (15,700 units) and Dolphin (31,000 units) [3] - SAIC-GM-Wuling sold 107,800 units, with 12,500 units exported, including 53,600 units of Hongguang MINI [3] - NIO sold 36,300 units, with 6,000 units of ES6 [3] - Li Auto sold 33,200 units, with L9 contributing 2,200 units [3] - XPeng sold 36,700 units, with 5,100 units exported [3] - Leap Motor sold 70,300 units, with 7,200 units of C11 [3] - Chery sold 111,600 units, with 48,100 units exported [3] - GAC Aion sold 38,300 units, with 4,100 units exported [3] - Geely sold 187,800 units, with 15,600 units exported [3] - Volkswagen ID sold 4,800 units [3] - Great Wall sold 40,000 units, with 4,500 units exported [3] - SAIC Passenger Cars sold 42,000 units, with 10,800 units exported [3] - Changan sold 107,000 units, with 4,200 units exported [3] - AITO sold 51,700 units [3] - Xiaomi sold 46,200 units, with 12,500 units of Xiaomi SU7 [3]
狂撒530亿的印尼,成了中国小老板的新“天堂”
芯世相· 2025-05-12 04:49
Core Viewpoint - The article highlights the growing influence and market penetration of Chinese brands in Indonesia, showcasing how they have successfully tapped into local consumer preferences and market dynamics, leading to significant business opportunities and growth in various sectors. Group 1: Market Opportunities in Indonesia - Chinese brands are increasingly dominating the Indonesian market, particularly in the smartphone sector, where they hold over 70% market share as of Q3 2024, with a growth rate of 11.3% [15][26]. - The popularity of Chinese products extends beyond smartphones to accessories and even outdated technology, such as set-top boxes, which are in high demand in Indonesia [20][21]. - The automotive sector is also seeing a surge in Chinese brands, with BYD and Chery achieving significant sales growth, and plans for local manufacturing are underway [27][29]. Group 2: E-commerce and Consumer Behavior - Indonesia's e-commerce market has exploded, with transaction volumes reaching $53.8 billion in 2023, a staggering 90-fold increase over 11 years, making it a lucrative market for Chinese companies [40]. - Chinese brands are adept at localizing their products and marketing strategies, often disguising themselves as local brands to better connect with Indonesian consumers [41]. - The local population's increasing disposable income, especially during religious holidays, presents a prime opportunity for brands to capitalize on consumer spending [43][45]. Group 3: Policy and Economic Environment - Indonesia has shifted from protectionist policies to a more open market approach, abolishing restrictive regulations that previously hindered foreign investment, thus creating a more favorable environment for Chinese companies [56][59]. - The Indonesian government is actively encouraging foreign investment, particularly in sectors like electric vehicles, by offering tax incentives and reducing import restrictions [29][57]. - The demographic advantage of Indonesia, with a population exceeding 270 million and a significant proportion under 34 years old, provides a vast consumer base for Chinese brands [53].
【乘联会论坛】从新能源车企TOP10零售排名看变迁之路
乘联分会· 2025-05-09 08:34
Core Viewpoint - The article highlights the increasing concentration of retail sales among the top 10 new energy vehicle (NEV) companies in China, indicating a growing "Matthew Effect" where leading companies dominate the market more than ever before [2]. Summary by Sections Overview - In the first quarter of this year, the top 10 NEV companies sold 1.921 million units, achieving a market concentration of 79.4%, an increase of 1.5 percentage points compared to the previous year [2][3]. Top 10 Companies Analysis - **BYD**: Maintains the top position with a market share of 28.8%. In Q1, 63% of its sales were plug-in hybrids, and 36% were pure electric vehicles. BYD's sales reached approximately 370,000 units in April [4][5]. - **Geely**: Climbed to second place with a market share of 13.3%. Its NEV penetration rate increased from 24.7% in 2022 to 52.3% in Q1 2024, with sales of 321,000 units [5]. - **SAIC-GM-Wuling**: Ranked third with a market share of 6.5%. The company has a NEV penetration rate exceeding 80%, with its popular models contributing significantly to sales [6]. - **Changan**: Fourth place with a NEV penetration rate of 50.1% in Q1 2024. The company has shown consistent growth, with sales supported by favorable subsidy policies [6]. - **Tesla**: Fifth place, with a sales figure of 134,000 units in Q1, reflecting a slight increase of 1.7%. Tesla's localization rate in China exceeds 95% [7]. - **Chery**: Sixth place with a NEV penetration rate of 34.3% in Q1. The company also has strong export performance, with domestic sales reaching 116,000 units [8]. - **Li Auto, Xpeng, and Leap Motor**: These new entrants are closely competing, with sales figures in April of 34,000, 35,000, and 41,000 units respectively. Their future performance remains uncertain in a competitive market [8]. - **Harmony OS Intelligent Mobility**: Tenth place, with a combined sales of 79,000 units in Q1, representing a market share of 3.3% [9]. Conclusion - Currently, there are 69 registered NEV companies in China, with 8 having zero production or sales in Q1. The top 10 companies dominate nearly 80% of the market, indicating a challenging environment for smaller players [9].