Core Insights - The data released by the Hunan Automobile Association indicates a significant decline in new car insurance numbers in August compared to July, with a total of 49,324 vehicles insured, representing a decrease of 40.69% for passenger cars and 40.4% for new energy vehicles [1][4][5] - Despite the overall decline, Changsha remains the dominant market in Hunan, with 22,267 new cars insured, which is a decrease of 35.23% compared to July, and 12,605 new energy vehicles, down 31.93% [4][5] - Xiaomi Auto emerged as the biggest winner in the Hunan car market for August, with its model SU7 leading the new energy vehicle segment with 622 units sold, surpassing Tesla's Model Y [5][9] Summary by Category Overall Market Performance - In August, Hunan's total new car insurance volume was 49,324 units, with new energy vehicles accounting for 24,364 units [4] - The decline in insurance numbers is attributed to changes in the "old-for-new" national subsidy policy and the seasonal sales slump typical of August [4][5] Regional Insights - Changsha's new car insurance volume of 22,267 units and new energy vehicle insurance volume of 12,605 units highlight its resilience compared to other cities in Hunan [4][5] - Other cities like Zhuzhou and Hengyang also showed notable figures, with 2,976 and 2,926 new cars insured, respectively [3][4] Brand and Model Performance - The top-selling model in the overall category was the Wuling Hongguang MINI with 1,105 units, while Xiaomi's SU7 led the new energy segment [5][6] - The performance of Xiaomi's SU7 and YU7 indicates a strong market presence, with the latter ranking third in new energy vehicle insurance [5][9] - The competitive landscape is shifting, with traditional leaders like Nissan and Tesla facing challenges from emerging brands like Xiaomi [5][6] Future Outlook - As the "Golden September and Silver October" sales season begins, it is anticipated that car manufacturers will launch significant new models, potentially altering the insurance volume rankings in September [10]

Investment Rating - The report maintains an investment rating of "Outperform the Market" for the automotive industry [1]. Core Insights - The automotive industry continues to show growth, with April 2025 production and sales reaching 2.6188 million and 2.5896 million vehicles, respectively, reflecting year-on-year increases of 8.86% and 9.78% [5][24]. - The market penetration rate of new energy vehicles (NEVs) has increased to 42.75% in April 2025, with production and sales of NEVs reaching 1.251 million and 1.226 million units, respectively, marking year-on-year growth of 43.81% and 44.25% [5][54]. - The report highlights the positive impact of the vehicle trade-in policy on automotive consumption and the ongoing advancements in automotive intelligence and technology [5]. Industry Performance Review - As of May 19, 2025, the automotive (CITIC) industry index has risen by 4.21%, outperforming the Shanghai Composite Index by 1.38 percentage points [10]. - The automotive sector has seen a year-to-date increase of 12.23%, surpassing the Shanghai Composite Index by 13.70 percentage points [10]. - The automotive industry index ranks 12th among 30 primary industries [10]. Key Data Tracking Industry Overview - In April 2025, the automotive industry produced 2.6188 million vehicles and sold 2.5896 million vehicles, with year-on-year growth rates of 8.86% and 9.78% respectively [24]. - The total production and sales from January to April 2025 reached 10.175 million and 10.06 million vehicles, marking a year-on-year increase of 12.9% and 10.8% [24]. Passenger Vehicles - In April 2025, passenger vehicle production and sales reached 2.2565 million and 2.2226 million units, with year-on-year growth of 10.17% and 11.05% [36]. - The market share of domestic brands in passenger vehicles has increased to 70.67%, up 4.67 percentage points from the previous month [41]. Commercial Vehicles - In April 2025, commercial vehicle production and sales slightly increased to 362,300 and 367,100 units, with year-on-year growth of 1.32% and 2.71% [48]. - The report notes a decline in heavy truck sales, with a year-on-year decrease of 4% in April 2025 [50]. New Energy Vehicles - The production and sales of new energy vehicles in April 2025 reached 1.251 million and 1.226 million units, with a market penetration rate of 42.75% [54]. - The report indicates that NEV exports reached 200,000 units in April 2025, reflecting a year-on-year increase of 76% [31]. Important Industry Company News - The report mentions that the cumulative number of applications for the vehicle trade-in subsidy has exceeded 10 million since the policy's implementation [78]. - It highlights that Geely plans to acquire all issued shares of Zeekr, aiming for resource integration and improved operational efficiency [79].

尽管面临外部环境波动与库存压力，但在国家促消费政策推动下，很多省市出台并逐步落实了相应的促消费政策，叠加主机厂厂补加码、金融支 持、车展等线下活动的全面启动，4月车市走势良好。 乘联会数据显示，4月全国乘用车零售量达175.5万辆，同比增长14.5%，环比下降9.4%。今年以来累计零售687.2万辆，同比增长7.9%。乘联会表 示： 前几年国内车市零售呈现"前低后高"的走势，今年4月零售仅稍低于2018年4月181万的最高水平，处于历年4月零售历史高位。 乘联会指出，2025年4月乘用车市场的特征如下： 一、4月乘用车厂商批发和生产均创当月历史新高; 二、2025年1-3月乘用车国内零售实现6%的正增长，4月增速达14.5%，同比净增22万辆，实现2025年1-4月7.9%的超预期"开门红"; 三、今年直观的降价价格战稍显温和，但年款增配、调整车主权益等隐形优惠措施层出不穷。4月份仅有14款车型降价，较去年4月份 的41款和2023年4月份的19款数量大幅下降，体现了降价潮明显降温的特征。4月传统燃油车的促销幅度22.2%，较上月增0.1个点，燃 油车促销连续10个月稳定在22%左右; 四、4月自主品牌乘用车 ...

点 击 蓝 字 关 注 我 们 本文全文共 2505 字，阅读全文约需 8 分钟 外的新能源车销量冠军，也成为世界上第六大汽车制造商。据乘联分会最新统计，4月比亚迪批售达到了37万 辆左右，市占率将进一步提高。 第二名：吉利汽车 曾在2022年和2023年位列国内新能源车企第四名，经过吉利人的不懈努力，从2024年 开始，新能源销量排名快速上跃至第二名，期间吉利汽车新能源的渗透率从22年-24年，依次提升，从24.7%、 33.2%、48.7%和今年一季度的52.3%（新能源零售达32.1万辆）。2024年吉利发布《台州宣言》，实现战略转 型，聚焦汽车主业，梳理多个品牌，整合技术优势，提高创新能力，为更好服务股东和用户走出了结实有力的 步伐。吉利新能源车销量逐步提升，也正预示着转型阶段性的成功，目前已成为世界上第九大汽车制造商。一 季度吉利新能源在国内零售市场上占有13.3%的份额。另据乘联分会最新统计，4月吉利新能源批售达到了12.5 万辆左右，市占率将进一步提高。 今年上海车展是名副其实的新能源车展，无论是传统车企的新能源、传统车企转创的二代或是新势力车 企，都为这届车展带来了富有活力、动力和魅力的新产品 ...

Group 1: Market Developments - The microcar segment is experiencing a resurgence with new models being launched, including Renault's electric Twingo, Chery's revived QQ, and NIO's Firefly [2][3][4] - Renault and Nissan are collaborating on a new electric microcar, expected to be priced under €20,000, set to launch in 2026 [3] - Chery's new QQ will feature a modern design and will shift from A00 to A0 or A-class to meet diverse consumer demands [3][4] Group 2: Sales Growth and Consumer Demand - The microcar market has shown strong growth, with A00 class car wholesale volume reaching 133,100 units in March, a remarkable 87% increase year-on-year [6] - The demand for microcars is particularly strong in lower-tier cities and rural areas, indicating a vast market potential [7] - Government policies, such as the "Two New" subsidy program, have significantly boosted sales in the A00 segment, with consumers receiving up to €2,000 for trading in old vehicles for new energy cars [8] Group 3: Competitive Landscape - The competitive landscape is shifting, with traditional leaders like Hongguang MINI facing challenges from larger manufacturers like BYD and Geely, which are leveraging their technological advantages [10][11] - Consumers are increasingly prioritizing quality and performance over low prices, leading to a preference for products from established brands [11] - The introduction of advanced driver-assistance technologies is becoming more common in the microcar market, enhancing competition [12] Group 4: Challenges Ahead - Despite the positive sales trends, companies face significant challenges in achieving profitability in the highly competitive microcar market [12] - The need for continuous product upgrades and meeting evolving consumer expectations adds pressure on manufacturers to innovate while maintaining cost-effectiveness [11][12]

一、整体情况 根据终端销量数据，2025年3月中国乘用车终端销量185.8万辆，同比增长26.0%，环比上升42.0%；其中 新能源车终端销量97.7万辆，渗透率达52.6%%。纯电动车终端销量 64.6万辆，环比上涨51.6%；插电式 混合动力车终端销量24.9 万辆，环比上涨39.1%；增程式混合动力车终端销量8.2万辆，环比上涨43.8%。 二、品牌榜： 2025年3月共有21个工作日，与去年3月持平。由于春节假期后各行各业快速转入正常运作，因此2月的产 销呈现强增长，3月逐步进入正常的消费期，2-3月的综合零售表现很优秀。 2025年3月纯电车型终端销量(万辆) Model Y | 4.67 宏光MINI 3.78 星愿 | 3.56 嗨奥 3.34 小米SU7 2.61 Model 3 2.53 元PLUS 1.97 小鹏M03 1.76 元UP 1.64 前猫mini 1.47 五菱缤果 1.42 泰PLUS EV 1.33 长安LUMIN 1.30 宋PLUS EV 1.19 海豚 1.14 AION Y 0.91 小鹏P7+ 0.90 锅河E5 0.87 奔腾小马 0.84 海豹06 GT 0 ...

点击蓝字 关注我们 本文全文共 8853 字,阅读全文约需 29 分钟 年齡 高 全国乘用车市场分析 专业 | 共享 | 高效 | 创新 中国汽车流通协会乘用车市场信息联席分会 2025年4月9日 三灵 Contents 说明 批发销量: 国内外批发销量 狭义乘用车: 轿车、MPV、SUV 广义乘用车：轿车、MPV、SUV、微客 新能源市场：轿车、MPV、SUV BEV : 纯电动 PHEV: 插电混动 EREV: 塔程式混合动力 第9页面图中的 [ ii 商排名 总 本市场 .新能源市场 ▶2025年3月产量、零售、批发分析表 ◆2021-2025年3月新能源乘用车零售和批发销量走势图 四.市场分析 Lb ◆2025年3月产量分析表 ◆2025年3月零售和批发销量分析表 ◆2021-2025年3月获义乘用车零售和批发销量走势图 ◆2025年3月获义乘用车零售销量TOP10 ◆2025年3月狭义乘用车批发销量TOP10 ◆2025年3月广义乘用车零售销量TOP10 ◆2025年3月广义乘用车批发销量TOP10 ◆2025年3月全国乘用车市场回顾 ◆2025年4月全国乘用车市场展望 ◆2025年1-2月汽车行业 ...