Core Viewpoint - The article discusses the experience and strategies of a car sales live streamer, highlighting the monetization methods and challenges faced in the industry. Group 1: Background and Transition - The individual transitioned from being a frontline salesperson at Li Auto and NIO to becoming a car live streamer, motivated by the potential earnings from video content on platforms like Douyin [2][3]. Group 2: Monetization Strategies - The primary revenue model for live streaming car sales involves using a price-checking mini-program from a platform called "某车帝," where streamers earn 25 yuan for each lead generated [4]. - Initial live streaming efforts resulted in a peak of 200-250 viewers and a stable audience of 7,000-8,000 [5]. Group 3: Audience Engagement and Conversion - Among the viewers, approximately 4%-8% are genuine car buyers, indicated by the comment engagement rate [7]. - The streamer gathers pricing information from two main sources: friends in the car sales industry and direct inquiries to various dealerships [9]. Group 4: Pricing Information - A table of popular car models with their original and discounted prices is provided, showcasing the competitive pricing strategies employed [10]. Group 5: Challenges in Live Streaming - The introduction of a "quality score" system by the platform has impacted the income of streamers, as it requires maintaining a high customer conversion rate [14]. - Changes in Douyin's algorithm in April led to a significant decline in traffic, necessitating adjustments in streaming strategies [17].