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极狐的“下沉之战”:高端品牌闯入6万元市场
Jing Ji Guan Cha Wang· 2025-08-25 01:59
2025年上半年,北汽新能源累计销量约6.72万辆,同比增长139.73%。除了极狐品牌,享界S9在6月交付量达到4154辆,环比增长94.7%。 8月22日,极狐T1以6.88万至9.38万元的价格区间开启预售,短短2小时订单达到11068辆。这款A0级纯电动车,颠覆了极狐原本的高端形象,预示着这个曾 经对标特斯拉的品牌,正下沉到入门级市场背水一战。 极狐品牌最初定位于高端市场,北汽携手麦格纳、华为等技术伙伴塑造了极狐的高端形象。早期,极狐推出的阿尔法T、阿尔法S等车型均瞄准中高端市 场,试图在新能源市场占据一席之地。 尽管2025年上半年极狐品牌销量达5.55万辆,同比增长211.06%,但相比头部新能源车企仍有相当差距。 汽车市场价格战加剧,是极狐此次战略转变的关键外部因素。政策环境变化也是重要因素,国补退坡后地方补贴接力,动力电池成本不断下降,为电动汽车 提供了更灵活的定价空间。 极狐背后的北汽集团的销量增长需求同样不容忽视。目前,北汽集团提出了新的发展愿景,正实施"三年跃升行动计划",目标是到2027年,整车销量要突破 300万辆,其中自主品牌乘用车要实现年销100万辆,新能源占比超过50%。 作为 ...
一周新车盘点 | AUDI E5 Sportback开启预售 东风风行星海V9年度换新
Xin Lang Cai Jing· 2025-08-24 07:52
AUDI E5 Sportback开启预售 关键词:中型车/23.59至31.99万元/AUDI首款车型 奥迪E5 Sportback于8月18日正式启动预售,共推出4款车型,预售价区间为23.59万至31.99万元。新车基 于上汽与奥迪联合开发的智能数字平台打造,定位纯电中型轿车,提供单电机与双电机版本,将于上汽 奥迪智能制造基地投产。 外观方面,E5 Sportback高度还原AUDI E概念车的设计语言,采用封闭式前脸和掀背造型,融合旅行车 与猎装车风格,轮拱外扩凸显运动感。车头配备悬浮式发光车标及矩阵大灯,前后灯组共集成942颗 LED灯珠,支持动态迎宾效果。其整体轮廓延续了奥迪经典性能车型如S1/S2 quattro sport的设计神韵。 尺寸方面,长宽高分别为4881/1960/1479毫米,轴距2950毫米,电子外后视镜对科技感提升有所帮助, 但可能一定程度上提高使用门槛。 内饰采用极简风格,配备59英寸贯通式屏幕,涵盖仪表、中控、副驾及外后视镜显示区域,搭载高通骁 龙8295芯片与HMI交互系统,支持3D界面和全场景语音助手。车辆还配备四辐方向盘、怀挡机构及可 自定义设置的智慧岛控制区。 图 ...
极狐T1享界S9T双车亮相,北汽蓝谷销量营收猛增 亏损收窄
Mei Ri Jing Ji Xin Wen· 2025-08-24 02:23
值得关注的是,极狐品牌近年来已成为北汽蓝谷的重要销量支柱。今年上半年,极狐累计销量达5.55万辆,占北汽蓝谷总销量的82.59%。根据《每日经济 新闻》记者观察,这一成绩得益于其密集的新车投放策略:今年4月,极狐推出了2025款阿尔法S5、S6及T6;6月又上市了阿尔法T5,不断丰富产品矩阵, 有效吸引了更多消费者的关注。 就在极狐T1启动预售的几天前,享界汽车旗下新车型享界S9T也开启预售,预售价32.8万元,24小时小订突破2万辆。官方数据显示,今年上半年,北汽蓝 谷实现销量6.72万辆,同比增长139.73%,整车销售实现销售额86.34亿元,与去年同期的28.16亿元相比,大幅增长了206.66%。 | | | | 10 11/1 / WIN | | --- | --- | --- | --- | | 主要会计数据 | 本报告期 | 上年同期 | 本报告期比上年 | | | (1-6月) | | 同期增减(%) | | 营业收入 | 9.516.830.709.90 | 3,741,178,230.23 | 154.38 | | 利润总额 | -3.278.305.816.29 | -2,533,74 ...
利润半年蒸发1000多亿!不卖燃油车,欧洲要完蛋?
电动车公社· 2025-08-20 16:04
关注 「电动车公社」 和我们一起重新思考汽车 "如果没有燃油车,欧洲汽车产业将彻底完蛋!" 这并不是危言耸听,而是奔驰 CEO 康林松的肺腑之言。 前不久,几大欧洲车企纷纷拿出了 利润大幅缩水的上半年财报: 在一次媒体采访中,康林松直白地表示: 如果欧盟坚持要在 2035 年全面实行"禁燃令",整个欧洲汽车业要迎接的,就是集体"全速撞墙"的现实。 奔驰净利润下降 56% 、宝马集团净利润下降 29% 、大众营业利润同 样下 降 32.8%...... Stellantis 集团 更惨, 2023 年狂砍 180 亿净利润、荣膺欧洲最赚钱汽车制造商的盛景,仿佛犹在眼前 。但 今年上半年直接扭盈为亏, 净亏损竟高达 22.56 亿 欧元! 事实上,随着电气化转型的日程表逐渐推进,欧洲汽车产业的日子是一年不如一年。 | | | | H1 2025 VS. | | --- | --- | --- | --- | | € million, except as otherwise stated | H1 2025 | H1 2024 | H1 2024 | | Combined Shipments(1) (000 uni ...
AI交互智能体数字人“乐乐”惊艳亮相2025山东新能源汽车下乡活动启动现场
Qi Lu Wan Bao· 2025-08-15 12:50
Core Viewpoint - The launch of the "2025 New Energy Vehicle Consumption Season" in Shandong aims to promote the adoption of electric vehicles in rural areas, showcasing various models and integrating advanced technology to enhance consumer experience [1]. Group 1: Event Overview - The event took place on August 15 in Tai'an, Shandong, featuring the "AI Car Exhibition Interactive Intelligent Entity" named "Lele," which attracted significant attention from attendees [1]. - The event is part of a broader initiative to promote new energy vehicles in rural areas, enhancing accessibility and consumer engagement [1]. Group 2: Technological Integration - The AI interactive entity "Lele" utilizes 3D technology and advanced AI to provide real-time, human-like interactions with visitors, offering smart consulting services [1]. - This technological integration aims to upgrade the service experience for consumers, making the event more engaging and informative [1]. Group 3: Featured Vehicles - The event showcased several notable new energy vehicle models, including Hongqi Tian Gong, Hongqi H5 PHEV, BYD Seagull, iCARV23, Zeekr 007 GT, and Bestune Pony, catering to various market segments [7]. - These models offer a mix of mainstream options that balance family needs with technological appeal, as well as unique vehicles that address personalized consumer demands [7]. Group 4: Experience Zones - Multiple experience zones were created, including a "Live Streaming Room for New Car Purchases," "Future Mobility Technology Experience Zone," and "Advanced Intelligent Driving Experience Zone," providing hands-on experiences for consumers [9]. - The event featured demonstrations of new energy vehicle driving techniques and interactive experiences with intelligent driving and smart cockpit technologies [9].
造车三巨头,盯上年轻人的第一辆车
3 6 Ke· 2025-08-11 04:10
Group 1 - The competition in the entry-level pure electric vehicle market in China has intensified, with BYD's Seagull and Geely's Star Wish emerging as strong contenders against Wuling's Hongguang MINIEV [1][4][5] - BYD's Seagull has sold over 280,000 units in less than eight months since its launch, becoming the best-selling A00-class electric vehicle [9][11] - Geely's Star Wish, launched in October 2024, has quickly gained traction, selling over 50,000 units within 80 days of its release [13][11] Group 2 - The entry-level electric vehicle market is witnessing a shift from low-cost options to more feature-rich models, with consumers now seeking quality and performance [19][31] - The market has evolved significantly since the introduction of Wuling's Hongguang MINIEV, which dominated the segment with its low price and practicality [21][29] - The entry-level electric vehicle segment is no longer solely defined by low prices; features such as long-range batteries and smart technology are becoming standard expectations [30][29] Group 3 - The sales figures for the three leading models—BYD's Seagull, Geely's Star Wish, and Wuling's Hongguang MINIEV—total nearly 800,000 units in the first seven months of the year, indicating a robust demand for entry-level electric vehicles [18][29] - The competitive landscape is shifting as traditional automakers like Great Wall and Chery are re-entering the entry-level electric vehicle market, indicating a broader industry trend [28][29] - The entry-level electric vehicle market is becoming a battleground for major automakers, with a focus on delivering value and meeting consumer expectations for practicality and affordability [30][31]
油耗卷到2字头,续航超2100公里!吉利银河A7上市
Nan Fang Du Shi Bao· 2025-08-09 10:19
Core Insights - Geely Galaxy A7 has officially launched with seven variants, priced between 81,800 to 117,800 yuan, targeting the mid-range new energy vehicle market [1][4] - The vehicle is built on the GEA global intelligent new energy architecture, featuring advanced technologies such as the Thor AI hybrid 2.0 and a comprehensive range of over 2100 km [1][2] Performance and Efficiency - The Galaxy A7 boasts a fuel consumption of 2.67L per 100 km under CLTC conditions, utilizing a hybrid engine with a thermal efficiency of 47.26% [1][3] - It supports a maximum charging power of 37 kW, allowing for a 30% to 80% charge in just 18 minutes [1] Space and Comfort - With a wheelbase of 2845 mm and a total length of 4918 mm, the Galaxy A7 offers the largest interior space in its class, including a rear legroom of 950 mm [2] - The vehicle features unique luxury configurations such as a 10-layer cotton candy SPA seat and a 14-point SPA-level massage system [2] Safety Features - The GEA architecture includes a unique design for oil, electricity, and smoke separation, enhancing the vehicle's safety [3] - The Galaxy A7 is equipped with a comprehensive battery safety system and a high-strength "cage" body structure for maximum passenger protection [3] Intelligent Technology - The Galaxy A7 introduces the new Galaxy Flyme Auto intelligent cockpit, featuring a computing power of 23.5 EFLOPS and advanced navigation capabilities [3] - It includes the Qianli Haohan H3 assisted driving solution, with multiple sensors and high-capacity chips for superior driving assistance features [3] Market Positioning - The Galaxy A7 aims to compete directly with BYD in the mid-range new energy sedan market, leveraging its larger size and lower fuel consumption to challenge BYD's dominance [4]
新华财经晚报:市场监管总局发布《网络交易平台收费行为合规指南》
Group 1 - The State Administration for Market Regulation has released the "Compliance Guidelines for Charging Behavior of Online Trading Platforms," which standardizes the fees charged by online platforms to their operators, including commissions and membership fees [2] - The balance of inclusive loans for small and micro enterprises in China increased by 12.31% year-on-year as of June, surpassing the average growth rate of all loans [2] - The highest electricity load in the country has reached a historical high for four consecutive times this year, peaking at 1.508 billion kilowatts, an increase of 57 million kilowatts compared to last year's peak [3] Group 2 - The 2025 World Robot Conference will be held from August 8 to 12, featuring over 1,500 exhibits from more than 200 domestic and international robot companies, with a 25% increase in participating companies compared to last year [3] - The total box office for the summer movie season in 2025 has exceeded 6.5 billion yuan [4] - The cosmetics industry in China has seen a significant increase in exports, with a 14.1% year-on-year growth in the first quarter of 2025, and the retail total for the first half of the year reached 229.1 billion yuan, marking a five-year high [4] Group 3 - The Guangdong Provincial Financial Management Bureau has issued guidelines for loan interest subsidies for manufacturing and high-tech enterprises, with a maximum annual subsidy of 20 million yuan per enterprise [5] - BYD's sales in July reached 179,500 vehicles, with the Seal series selling 46,850 units and the Dolphin series selling 19,865 units [5] Group 4 - The International Monetary Fund approved approximately $2 billion in financing for Argentina, despite the country not meeting its previously set net international reserves target [6] - The UK manufacturing PMI for July reached 48.0, the highest in six months but still in the contraction zone [6] - Mexico's economic growth forecast for 2025 has been adjusted upward to 0.2%, reflecting gradual improvement in economic expectations [6]
路线之争落幕 多元攻势开启
Group 1 - The core viewpoint is that automotive companies are shifting from a singular focus on electric or range-extended vehicles to a diversified technology approach, responding to market demands and entering a new development phase of "multi-coordination" [2][3] - Companies like Xpeng and GAC are entering the range-extended and hybrid markets, while Li Auto continues to push into the pure electric market with the upcoming launch of its second pure electric model, i8 [2][3] - The consensus in the industry is that the future will not be dominated by a single technology route; both pure electric and hybrid (including range-extended) vehicles will coexist, driven by technological evolution and market needs [3][4] Group 2 - NIO, which previously had no plans for hybrid products, is now set to launch its first range-extended hybrid model in 2026, targeting overseas markets like the Middle East and North Africa [4][5] - The decision to enter the range-extended market is influenced by local market conditions and infrastructure readiness, as highlighted by NIO's investor, CYVN Holdings [4] - The diversification of consumer needs is reinforcing a multi-faceted market landscape, where range-extended vehicles meet the demand for convenience and safety in regions with less developed electric vehicle infrastructure [4][5] Group 3 - The shift in technology routes by automotive companies is seen as a strategic progression rather than a passive response to market changes [5][6] - Li Auto's strategy of initially offering range-extended vehicles was to alleviate consumer range anxiety and gradually educate users about electric vehicle infrastructure [6][7] - The successful transition from range-extended to pure electric models is part of a planned strategy to align with user education and market readiness [6][7] Group 4 - Companies like Xpeng and Xiaomi are expanding from pure electric to range-extended/hybrid models, recognizing the maturity of these technologies and the diverse needs of consumers [7][8] - The choice to adopt range-extended technology is a proactive response to the challenges faced by larger vehicles in the pure electric segment, particularly regarding charging convenience for families [7][8] - The strategic decisions made by these companies reflect a balance between long-term technological direction and current market realities [7][8] Group 5 - The relationship between vehicle weight and range is a critical factor influencing technology route choices, with lighter vehicles benefiting from a positive cycle of reduced battery capacity and weight [8][9] - Larger vehicles often exceed a critical weight threshold, making it challenging to achieve a balance between range and performance in the pure electric segment, thus favoring range-extended or hybrid solutions [9][10] - The ongoing advancements in battery technology and vehicle lightweighting are pushing the critical point further, allowing for more effective use of pure electric technology in smaller vehicles [10]
36款热门车高危智驾场景测试,“团灭”!
第一财经· 2025-07-25 04:50
Core Viewpoint - The article highlights the significant shortcomings of current advanced driver-assistance systems (ADAS) in popular vehicles, emphasizing that no tested model passed all simulated high-risk driving scenarios, indicating potential safety risks for users who overly rely on these systems [1][5][12]. Summary by Sections Testing Overview - A recent large-scale test involved over 36 popular vehicle models from more than 20 brands, simulating 15 high-risk driving scenarios in urban and highway settings [6][7]. - The overall pass rate for these scenarios was low, with only three urban scenarios exceeding a 50% pass rate, while the majority of highway scenarios had pass rates below 50% [1][6]. Performance by Vehicle - Tesla's Model 3 and Model X performed the best among the tested vehicles, with Model 3 failing only one scenario and Model X failing one as well [10]. - Other models, such as the Zhijie R7 and Wanjie M9, had pass rates above 50% in both urban and highway scenarios, with prices ranging from 300,000 to 500,000 yuan [10][11]. - Notably, high-priced vehicles did not necessarily correlate with better ADAS performance, as some lower-priced models performed well in tests [11][12]. Safety Implications - Experts warn that current ADAS features are inadequate for handling complex and dangerous traffic situations, stressing the importance of driver readiness to take control of the vehicle at all times [4][12]. - The article references a significant incident involving a Xiaomi vehicle that raised public concern about automotive safety, leading to increased scrutiny of ADAS capabilities [15][16]. Regulatory Context - Recent government communications clarify that existing "smart driving" systems are still in the ADAS phase and do not equate to full automation, placing the responsibility on drivers to remain attentive [16][17]. - The article emphasizes the need for clear guidelines and accountability in the development and deployment of automated driving technologies to mitigate risks [17].