我们不要太多，105 万，多一辆都算输。 2026 年春节前，零跑 COO 徐军在一封内部信里透露了零跑在销量上的新目标。这一目标和去年 12 月 定下的 100 万相比，又提升了 5%。 对于零跑来说，把年度销量目标直接拉升到百万级，是一个颇为激进的动作，这几乎要求他们在去年的 基础上再翻一番。在 2025 年，零跑的全年交付量是 59.6 万辆，同比增长 103%。 要达成这个目标，光靠在 10 万到 20 万的舒适区里打转显然不够。零跑必须下沉，必须把手伸向体量最 大、同时也最难啃的那块骨头—— 10 万元级市场。 这两年，这个价位段的竞争要比以前激烈了不少。看看现在的销量榜单，比亚迪早就筑起了高墙，吉利 星愿和五菱宾果也各自占据了一方天地。这些车型都很成熟，续航够用、空间够用、配置够用。它们经 过了市场的筛选，非常懂得如何在成本的红线内跳舞。 在这个对价格极度敏感的区间里，不犯错就是最大的美德。 要在这样一群没有明显短板的对手中突围，仅凭「性价比」三个字已经很难奏效了。常规的打法，很难 让零跑从这些巨头口中抢到足够的份额来实现那 105 万辆的野心。 于是，零跑 A10 登场了。这款小型 SUV，从立 ...

汽车 分析师：龙羽洁 登记编码：S0730523120001 longyj@ccnew.com 0371-65585753 政策托底稳增长，智驾政策加速落地 ——汽车行业月报 证券研究报告-行业月报 强于大市(维持) 汽车相对沪深 300 指数表现 -15% -10% -4% 1% 6% 11% 17% 22% 2025.02 2025.06 2025.10 2026.02 汽车 沪深300 资料来源：中原证券，聚源 相关报告 《汽车行业月报：乘商协同引领行业向上， 2025 年汽车产销续写新高》 2026-01-20 《汽车行业月报：L3 级自动驾驶准入落地， 商业化加速》 2025-12-23 《汽车行业年度策略：破局内卷提质转型，智 联系人：李智 电话： 0371-65585629 投资要点： 能网联领航升级》 2025-11-25 地址： 郑州郑东新区商务外环路10 号18楼 地址： 上海浦东新区世纪大道1788 号T1 座22 楼 ⚫ 市场回顾：截至 2 月 25 日收盘，汽车（中信）行业指数上涨 3.62%， 跑赢同期沪深 300 指数 3.0pct，在中信 30 个一级行业中排名第 8 名。本月 ...

汽车 分析师：龙羽洁 登记编码：S0730523120001 longyj@ccnew.com 0371-65585753 政策托底稳增长，智驾政策加速落地 ——汽车行业月报 证券研究报告-行业月报 强于大市(维持) 汽车相对沪深 300 指数表现 -15% -10% -4% 1% 6% 11% 17% 22% 2025.02 2025.06 2025.10 2026.02 汽车 沪深300 资料来源：中原证券，聚源 相关报告 第1页 / 共23页 《汽车行业月报：乘商协同引领行业向上， 2025 年汽车产销续写新高》 2026-01-20 《汽车行业月报：L3 级自动驾驶准入落地， 商业化加速》 2025-12-23 《汽车行业年度策略：破局内卷提质转型，智 联系人：李智 电话： 0371-65585629 投资要点： 本报告版权属于中原证券股份有限公司 www.ccnew.com 请阅读最后一页各项声明 发布日期：2026 年 02 月 25 日 能网联领航升级》 2025-11-25 地址： 郑州郑东新区商务外环路10 号18楼 地址： 上海浦东新区世纪大道1788 号T1 座22 楼 ⚫ 市场回顾：截 ...

Group 1 - The article highlights the significant success of NIO's ES8 in 2025, achieving a record delivery of 48,134 units in December and marking a profitable quarter [5][6] - The ES8's success is attributed to three main factors: cost reduction leading to a competitive price of 406,800 RMB, the benefits of NIO's battery swapping technology, and the refined product quality of the ES8 [8][9][11] - The article anticipates the performance of NIO's upcoming flagship model, the ES9, with high expectations [12] Group 2 - Xiaomi's YU7 is described as a phenomenon in the automotive market, with 152,357 units registered in 2025 and a remarkable sales performance in January 2026 [15][16] - The success of YU7 is linked to Xiaomi's strong supply chain management, marketing prowess, and the efforts of its design and engineering teams [16][17] - YU7 is positioned as a major competitor to Tesla's Model Y, indicating its significant impact on the market [18] Group 3 - Leap Motor is recognized for its steady growth, aiming for a sales target of one million units in 2025, with models like the C10 and C11 driving its success [21][22][24] - The company has demonstrated resilience by enhancing existing products and optimizing design and configuration [23][25] Group 4 - Nissan's N7 is highlighted as a key example of a joint venture brand successfully developing a fully electric vehicle independently, achieving significant sales milestones [31][32] - The N7's development showcases the collaboration between Nissan and local partners, emphasizing the shift towards localized electric vehicle production [30][32] Group 5 - Geely's Star Wish has maintained strong sales, achieving over 40,000 units per month and becoming the best-selling model in its category [37][38] - The article attributes its success to effective marketing strategies and strong product features that appeal to a wide audience [38] Group 6 - The Lantu Dreamer has undergone significant upgrades, enhancing its electric range and luxury features, resulting in a notable increase in sales [42][45] - The model's versatility as both a family and business vehicle is emphasized, contributing to its market position [44] Group 7 - The BYD Yangwang U9 Xtreme has set records for speed, showcasing BYD's engineering capabilities and technological advancements in the electric vehicle sector [48][50] - The U9 Xtreme's performance highlights BYD's commitment to breaking foreign monopolies in the high-performance electric vehicle market [50] Group 8 - Volvo's XC70 is noted for its successful transition to hybrid technology, becoming the first luxury hybrid model to exceed 5,000 units in monthly sales [57][58] - The article suggests that this model could represent a new direction for luxury brands in their electric vehicle strategies [58] Group 9 - Tesla's Model Y remains a strong contender in the market despite a 20% decline in new registrations, ranking third in sales among electric vehicles [63][64] - The introduction of the extended Model Y L variant aims to enhance its appeal and maintain its competitive edge [66][68] Group 10 - The ZunJie S800 has achieved remarkable sales in the luxury segment, delivering over 4,000 units in December 2025, setting a record for Chinese brands in the million-level market [73] - The model's design and luxury features are highlighted as key factors in its success, challenging traditional luxury car perceptions [73]

红星资本局2月13日消息，小米集团（01810.HK）董事长雷军宣布，自2024年4月3日以来，小米汽车累 计交付量已超过60万台。他同时表示，新一代小米SU7的展车已经到店。 2月12日，雷军发文称，小米YU7今年1月的销量达37869台。按照第三方平台的排行榜，小米YU7为1月 乘用车零售销量冠军。他表示："这个排名含金量很高，不带任何定义，不论能源形式，不论价钱，不 论SUV/轿车。" 红星资本局注意到，如果以批发销量为统计口径，小米YU7排名第五。 乘联分会2月12日公布的《2026年1月份全国乘用车市场分析》显示，1月乘用车批发销量超2万辆的车型 有17个（上月27个），比亚迪宋为42227辆、吉利星愿为41676辆、博越为41296辆、特斯拉Model Y为 38916辆、小米YU7为37869辆。 1月全国乘用车市场零售154.4万辆，同比下降13.9%。其中自主品牌零售89万辆，同比下降18%；主流 合资品牌零售47万辆，同比下降4%；豪华车零售18万辆，同比下降15%。 1月新能源乘用车市场零售59.6万辆，同比下降20.0%；1月常规燃油乘用车零售94.8万辆，同比下降 10%。1月新能源 ...

同日，雷军表示，自2024年4月3日以来，小米汽车累计交付量已超过60万台。他同时表示，新一代小米 SU7的展车已经到店。 此前，2月12日，雷军在其个人微博援引汽车之家数据称，小米YU7今年1月份销量为37869台。这一数 字环比去年12月的销量有所下滑，但仍跃升两位，登顶全国乘用车零售销量排行榜。 汽车之家的数据显示，在1月的全国乘用车零售销量排行榜中，小米YU7以显著优势位居榜首。排在第 二位的吉利博越L销量为34176台；第三则是吉利星愿，销量29007辆。值得注意的是，特斯拉Model Y 在1月销量仅为16845台，排名第20位。 记者丨王泽坤 编辑丨叶映橙 2月13日，小米集团创始人、董事长兼CEO雷军宣布：第一代SU7停产，仍然跟以往一样提供全部维修 及保养服务。小米已为第一代SU7准备了充足了配件和供应商生产能力，至少能够满足10年以上的备件 保障能力。春节期间，小米汽车服务不打烊，大家可以到小米汽车服务门店对车辆进行维修和保养。 1月全国乘用车市场零售154.4万辆，同比下降13.9%。其中自主品牌零售89万辆，同比下降18%；主流 合资品牌零售47万辆，同比下降4%；豪华车零售18万辆， ...

记者丨王泽坤 此前，2月12日，雷军在其个人微博援引汽车之家数据称，小米YU7今年1月份销量为37869 台。这一数字环比去年12月的销量有所下滑，但仍跃升两位，登顶全国乘用车零售销量排行 榜。 汽车之家的数据显示，在1月的全国乘用车零售销量排行榜中，小米YU7以显著优势位居榜 首。排在第二位的吉利博越L销量为34176台；第三则是吉利星愿，销量29007辆。值得注意的 是，特斯拉Model Y在1月销量仅为16845台，排名第20位。 编辑丨叶映橙 2月13日，小米集团创始人、董事长兼CEO雷军宣布：第一代SU7停产，仍然跟以往一样提供 全部维修及保养服务。小米已为第一代SU7准备了充足了配件和供应商生产能力，至少能够满 足10年以上的备件保障能力。春节期间，小米汽车服务不打烊，大家可以到小米汽车服务门店 对车辆进行维修和保养。 同日，雷军表示，自2024年4月3日以来，小米汽车累计交付量已超过60万台。他同时表示， 新一代小米SU7的展车已经到店。 如果以批发销量为统计口径，根据乘联分会2月12日公布的《2026年1月份全国乘用车市场分 析》显示，1月乘用车批发销量超2万辆的车型有17个（上月27个），比 ...

Core Insights - Xiaomi's YU7 model achieved sales of 37,869 units in January, ranking first in the national passenger car retail sales, despite a slight month-on-month decline from December [2][9] - The YU7 is positioned as a "family smart flagship SUV" and is Xiaomi's second mass-produced vehicle, following the SU7 [5] - The overall domestic passenger car market saw significant changes in January, with nearly half of the top 20 models being new energy vehicles, while traditional brands maintained stable market shares [6] Sales Performance - The YU7's sales in January were slightly down compared to December, indicating a solidified position in the mid-to-large SUV segment [9] - In December 2025, the YU7 ranked third in retail sales with 39,089 units, trailing only the Tesla Model Y and BYD Qin PLUS [6] Market Context - January is typically a slow season for the automotive market, with many companies pushing for annual targets in December, leading to a release of pent-up demand [9] - The YU7's performance amidst a backdrop of reduced subsidies and tax adjustments reflects its strong market presence [9] Future Outlook - Xiaomi's cumulative delivery volume approached 600,000 units by early February, with a target of 550,000 units for 2026 and over 410,000 units for 2025, exceeding previous plans [9] - The company plans to launch a new generation of the SU7 in April 2024, with a starting price of 229,900 yuan, and has already opened pre-orders [9] Competitive Landscape - The YU7 competes directly with models like Tesla's Model Y and Li Auto's L series in the mid-to-large SUV market [5] - Tesla's Model Y saw a significant drop in sales in January, with only 16,845 units sold, ranking 20th [6]

Overall Market - In January 2026, the retail sales of passenger cars reached 1.544 million units, a year-on-year decrease of 13.9% [14] - The decline in retail sales is attributed to complex market factors and a historical pattern of fluctuating sales in January [14] - The end of the new energy vehicle purchase tax exemption in December 2025 has led to a recovery period for the new energy vehicle market, with some consumers having made purchases in December to take advantage of the policy [14] - January 2026 saw a significant increase in exports, with passenger car exports reaching 576,000 units, a year-on-year increase of 52.0% [16] - The production of passenger cars in January 2026 was 2.003 million units, a year-on-year decrease of 4.4% [16] - The wholesale volume for January 2026 was 1.973 million units, a year-on-year decrease of 6.2% [17] New Energy Market - In January 2026, retail sales of new energy vehicles (NEVs) totaled 596,000 units, down 20.0% year-on-year [18] - The penetration rate of NEVs in the domestic market was 38.6%, while the export penetration rate was 49.6% [15] - The production of NEVs reached 938,000 units, a slight decrease of 0.6% year-on-year [18] - The wholesale volume of NEVs was 864,000 units, down 3.3% year-on-year [18] - The export of NEVs reached 286,000 units, a significant increase of 103.6% year-on-year, accounting for 49.6% of total passenger car exports [22] Company Performance - BYD, Geely, and Chery are leading in the new energy vehicle market, with BYD's sales reaching 205,518 units in January 2026 [24] - The market share of domestic brands in the new energy sector is increasing, with a notable rise in the export of new energy vehicles to Europe and Southeast Asia [15][22] - The new energy vehicle market is characterized by a shift towards higher quality products, with an increase in the proportion of high-end NEVs [15] Market Outlook - February 2026 is expected to see lower sales due to the shorter working days caused by the extended Spring Festival holiday [27] - The market is anticipated to stabilize post-holiday, with potential recovery in the entry-level electric vehicle segment [28] - The overall sentiment in the consumer market remains cautious, influenced by high costs and economic factors [28]

Core Viewpoint - The small car market is set to experience significant changes and growth, highlighted by the successful launch of new models like the Honda Fit and Chery QQ3, indicating a shift in consumer preferences and market dynamics [1][5][7]. Group 1: Market Dynamics - The new Honda Fit sold out its limited 3,000 units within a short period, showcasing a successful marketing and sales strategy [2][4]. - In contrast, the Chery QQ3 received 27,319 blind orders within just 3 hours of its launch, indicating a strong demand for electric small cars [5][7]. Group 2: Historical Context of Small Cars - Small cars have historically been defined by their size and affordability, catering to essential transportation needs while gaining popularity for their practicality [8][11]. - The evolution of small cars has been influenced by their low entry barriers and ease of imitation, allowing emerging automotive markets to adopt and adapt successful designs [15][16][20]. Group 3: Changes in Chinese Small Car Market - The Chery QQ, launched in 2003, became a market sensation with a starting price below 40,000 yuan, offering features that were competitive for its time [27][30]. - The market for small cars in China has shifted as consumer preferences evolved, with a growing demand for larger, more comfortable vehicles and the rise of compact cars and SUVs [35][37]. Group 4: The New Era of Electric Small Cars - The introduction of the Wuling Hongguang MINI EV in 2020 marked a turning point for electric small cars in China, offering an affordable and practical solution for urban transportation [43][44]. - The competitive landscape for electric small cars is rapidly evolving, with numerous models emerging that emphasize original design and local supply chain capabilities [52][54]. Group 5: Future Outlook - The Chery QQ3 represents a new chapter for the brand, combining modern technology and design to meet the demands of today's consumers [62][65]. - The strong initial demand for the QQ3, evidenced by its blind orders, suggests a promising future for small electric cars in the Chinese market [73].