面对竞品增多的局面，五菱试图通过进一步提升性价比来巩固自身地位。目前，五菱缤果家族共有缤 果、缤果S和缤果PLUS三种车型。对比来看，缤果S在产品力与定位更高的缤果PLUS相差不大的情况 下，售价却更低。 在内卷的汽车市场，仅有性价比是不够的。8月22日，五菱宣布中国青年演员孟子义成为五菱缤果家族 全球代言人。仅仅两天后，孟子义便现身此次在柳州宝骏基地举办的缤果S全球首秀暨预售发布会。 五菱缤果S通过孟子义代言，明确瞄准了年轻女性用户群体。公开数据显示，2025年女性购车占比已突 破45%，成为新能源汽车市场的重要力量。 在缤果S全球首秀活动中，孟子义分享了她使用缤果S在携宠出行场景下的用车体验，对于普通消费者 而言，这种亲身感受的分享比单纯的广告语更有说服力。 8月24日，缤果S开启预售，价格区间为6.88万至8.18万元。10万元以内的入门级价格区间是五菱的"发家 之地"以及基盘市场，五菱借这款A0级电动车打响了一场守卫战。 近两年，多家主流电动汽车品牌采取价格下沉策略，以实现"以价换量"。其中，6.88万元起售的吉利星 愿、6.98万元起售的比亚迪海鸥、6.88万元起售的极狐T1等电动小车均已杀入10万 ...

手握奔驰设计与吉利技术两张王牌，smart 在中国市场意外"失灵"了。 我们了解到，由于精灵 3 号、5 号销量失利，smart 已在今年年中大幅下调了今年的销量目标。作为补救策略， smart 会把下一款全新车型做得"更奔驰"。 转型路上的 smart 放弃了小车，但没有放弃可玩性。它希望在新能源市场做出一批不依靠小尺寸，依然能延续品牌理念的产品。定位或许没有问题，但其 跨公司的协作模式，在尤其考验敏捷迭代、快速响应能力的中国新能源市场，很难击中目标。 01.smart 驶入慢车道 今年第四季度，smart 将推出插混版本的精灵 5 号，与它的纯电版一样，新车在吉利湖州长兴工厂生产。按计划，这款车会在 9 月底前后量产（SOP）。 这是 smart 品牌的首款插混车型，也是一次迫不得已的补课。其赖以转型的纯电战略正遭遇挑战。2022 年至 2024 年，smart 一直保持每年一款纯电新车的 产品节奏，历年分别推出了精灵 1 号、3 号和 5 号。 燃油车时代的 smart 是奔驰旗下著名的精品小车品牌，但到了新能源市场，smart 变大了。原因有两点，受限于电池体积，纯电车很难在做小的同时，保 证优质的性 ...

"极狐T1从官图曝光开始就没有低调过，有人说它小T大作，也有人说小车没什么大来头，可能又是想 赚快钱""友商也是压力山大""咱们应该一起把蛋糕做大"…… 8月22日晚，极狐旗下A0级纯电动SUV车型——T1开启预售，新车共推出5款车型，预售价格区间为 6.88万—9.38万元。活动现场，北汽新能源董事长张国富再次以脱口秀的形式，介绍了极狐"北极星数字 智能架构"，以及打造极狐T1的初衷，"让用户花点小钱，买个好车"。数据显示，极狐T1开启预售后， 两小时订单量达到1.1万辆。 但这也引发一个问题，从最初定位30万元级别的阿尔法S和阿尔法T，到下探至20万元级别的森林版， 再到终端售价12万元起的阿尔法S5和T5，如今推出6.88万元起预售的T1，极狐如何维持高端定位？ T1冲击A0级纯电市场 作为拥有管理和营销经验的老兵，此次发布会上，张国富还多了"极结号主理人"的身份。中国经济网记 者在活动现场看到，极狐用户的座位区位于舞台的正前方，与前排的北汽集团领导坐席仅一步之遥。 之所拉近与用户的距离，是因为极狐本次开启预售的极狐T1，不仅寄托着下半年销量再创新高的厚 望，也是其冲击A0级纯电市场的"当头炮"。乘联分 ...

2025年上半年，北汽新能源累计销量约6.72万辆，同比增长139.73%。除了极狐品牌，享界S9在6月交付量达到4154辆，环比增长94.7%。 8月22日，极狐T1以6.88万至9.38万元的价格区间开启预售，短短2小时订单达到11068辆。这款A0级纯电动车，颠覆了极狐原本的高端形象，预示着这个曾 经对标特斯拉的品牌，正下沉到入门级市场背水一战。 极狐品牌最初定位于高端市场，北汽携手麦格纳、华为等技术伙伴塑造了极狐的高端形象。早期，极狐推出的阿尔法T、阿尔法S等车型均瞄准中高端市 场，试图在新能源市场占据一席之地。 尽管2025年上半年极狐品牌销量达5.55万辆，同比增长211.06%，但相比头部新能源车企仍有相当差距。 汽车市场价格战加剧，是极狐此次战略转变的关键外部因素。政策环境变化也是重要因素，国补退坡后地方补贴接力，动力电池成本不断下降，为电动汽车 提供了更灵活的定价空间。 极狐背后的北汽集团的销量增长需求同样不容忽视。目前，北汽集团提出了新的发展愿景，正实施"三年跃升行动计划"，目标是到2027年，整车销量要突破 300万辆，其中自主品牌乘用车要实现年销100万辆，新能源占比超过50%。 作为 ...

AUDI E5 Sportback开启预售 关键词：中型车／23.59至31.99万元／AUDI首款车型 奥迪E5 Sportback于8月18日正式启动预售，共推出4款车型，预售价区间为23.59万至31.99万元。新车基 于上汽与奥迪联合开发的智能数字平台打造，定位纯电中型轿车，提供单电机与双电机版本，将于上汽 奥迪智能制造基地投产。 外观方面，E5 Sportback高度还原AUDI E概念车的设计语言，采用封闭式前脸和掀背造型，融合旅行车 与猎装车风格，轮拱外扩凸显运动感。车头配备悬浮式发光车标及矩阵大灯，前后灯组共集成942颗 LED灯珠，支持动态迎宾效果。其整体轮廓延续了奥迪经典性能车型如S1/S2 quattro sport的设计神韵。 尺寸方面，长宽高分别为4881/1960/1479毫米，轴距2950毫米，电子外后视镜对科技感提升有所帮助， 但可能一定程度上提高使用门槛。 内饰采用极简风格，配备59英寸贯通式屏幕，涵盖仪表、中控、副驾及外后视镜显示区域，搭载高通骁 龙8295芯片与HMI交互系统，支持3D界面和全场景语音助手。车辆还配备四辐方向盘、怀挡机构及可 自定义设置的智慧岛控制区。 图 ...

值得关注的是，极狐品牌近年来已成为北汽蓝谷的重要销量支柱。今年上半年，极狐累计销量达5.55万辆，占北汽蓝谷总销量的82.59%。根据《每日经济 新闻》记者观察，这一成绩得益于其密集的新车投放策略：今年4月，极狐推出了2025款阿尔法S5、S6及T6；6月又上市了阿尔法T5，不断丰富产品矩阵， 有效吸引了更多消费者的关注。 就在极狐T1启动预售的几天前，享界汽车旗下新车型享界S9T也开启预售，预售价32.8万元，24小时小订突破2万辆。官方数据显示，今年上半年，北汽蓝 谷实现销量6.72万辆，同比增长139.73%，整车销售实现销售额86.34亿元，与去年同期的28.16亿元相比，大幅增长了206.66%。 | | | | 10 11/1 / WIN | | --- | --- | --- | --- | | 主要会计数据 | 本报告期 | 上年同期 | 本报告期比上年 | | | (1-6月) | | 同期增减(%) | | 营业收入 | 9.516.830.709.90 | 3,741,178,230.23 | 154.38 | | 利润总额 | -3.278.305.816.29 | -2,533,74 ...

今年以来，随着政府各类刺激消费政策的出台，客户购车需求逐渐恢复。为提振公众汽车消费意愿，护航企业生产经营，济宁高新区聚 焦家庭乘用汽车零售行业，联合开展消费券惠民活动，为消费者搭建一站式选车、购车平台，促进汽车消费升级，真正做到让利于民， 为区域经济发展注入新活力。 齐鲁晚报.齐鲁壹点孔茜通讯员李亚军 "针对本次车展，我们各个车行都给出了很大的现金优惠政策。"吉利银河济宁广民心诚店总经理刘文龙直言，以"吉利星愿"这款车为 例，就给予了至少3000元现金优惠补贴，再加上高新区提供的至少1500元消费券补贴，消费者购车能省下一大笔钱。 "本次车展是下半年第一场车展，恰逢消费者购车需求集中释放的关键节点。"济宁高新区经济运行局商贸流通处副处长姚善勇表示，活 动期间，通过与政府消费券政策深度联动，不仅有效激发了市场消费活力，同时也推动了区域经济发展。下一步，济宁高新区将持续举 办此类促消费活动，持续推出系列惠民举措，进一步释放汽车消费潜力，为区域经济高质量发展不断注入动力。 "我发现这里的品牌比我去4S店看到的品类丰富多了，选择范围特别广。"市民邓钟琳在车展转几圈后，直接现场订车，"通过这次消费券 活动，在原本优惠的 ...

Core Viewpoint - The MG4 has generated significant interest and pre-sales, indicating a strong market demand for this new electric vehicle model [1][3][7]. Group 1: Product Details - The MG4 is available in two versions with different ranges: 437 km and 530 km, with pre-sale prices ranging from 73,800 to 105,800 yuan [5]. - Special promotions include a deposit discount and gifts such as an OPPO smartwatch or phone upgrade voucher, along with free color options and additional features for early customers [5][10]. Group 2: Market Response - Daily customer traffic has increased significantly, with over 50% of visitors specifically interested in the MG4, leading to over 40 pre-orders [7]. - Female customers appreciate the car's appearance, configuration, and space, while male customers are particularly interested in the power and range offered at this price point [7][18]. Group 3: Competitive Analysis - The MG4 has a competitive edge over the Geely Xingyuan, offering higher range and power at similar or lower prices [9]. - However, concerns about the lesser-known battery brand, Ruipulan, compared to industry leaders like CATL, may deter some potential buyers [10][11]. Group 4: Sales Insights - The MG4's spacious interior, with a wheelbase of 2750 mm, is noted as a strong selling point [13]. - The vehicle features an advanced 8155 chip for its infotainment system, which is well-integrated with OPPO smartphones, enhancing user experience [15]. Group 5: Future Considerations - Financial policies for the MG4 are expected to be announced after the official launch on September 5 [16]. - Potential buyers are advised to test drive the vehicle and consider pre-ordering if they find it satisfactory, while those not in a hurry may wait for further developments in the competitive landscape [17].

Group 1 - The competition in the entry-level pure electric vehicle market in China has intensified, with BYD's Seagull and Geely's Star Wish emerging as strong contenders against Wuling's Hongguang MINIEV [1][4][5] - BYD's Seagull has sold over 280,000 units in less than eight months since its launch, becoming the best-selling A00-class electric vehicle [9][11] - Geely's Star Wish, launched in October 2024, has quickly gained traction, selling over 50,000 units within 80 days of its release [13][11] Group 2 - The entry-level electric vehicle market is witnessing a shift from low-cost options to more feature-rich models, with consumers now seeking quality and performance [19][31] - The market has evolved significantly since the introduction of Wuling's Hongguang MINIEV, which dominated the segment with its low price and practicality [21][29] - The entry-level electric vehicle segment is no longer solely defined by low prices; features such as long-range batteries and smart technology are becoming standard expectations [30][29] Group 3 - The sales figures for the three leading models—BYD's Seagull, Geely's Star Wish, and Wuling's Hongguang MINIEV—total nearly 800,000 units in the first seven months of the year, indicating a robust demand for entry-level electric vehicles [18][29] - The competitive landscape is shifting as traditional automakers like Great Wall and Chery are re-entering the entry-level electric vehicle market, indicating a broader industry trend [28][29] - The entry-level electric vehicle market is becoming a battleground for major automakers, with a focus on delivering value and meeting consumer expectations for practicality and affordability [30][31]

Industry Overview - The Chinese electric vehicle (EV) market is experiencing intense competition, with leading brands increasing their market concentration and new entrants facing significant challenges [1] - The market is characterized by saturation in various price segments, leading to fierce competition among brands as consumer demands converge on key features like range, intelligent driving, and cost-effectiveness [1] - The competitive landscape is shifting, with brands no longer targeting traditional direct competitors, but rather engaging in more complex battles [1] Ideal vs. NIO: The Encounter of Large Six-Seat Pure Electric SUVs - Ideal's main competitor is the AITO brand, focusing on the extended-range SUV market, but recently, Ideal's i8 and NIO's L90 have emerged as direct competitors [2] - Ideal's sales have declined significantly, with July sales at 30,731 units, down 39.74% year-on-year and 16.28% month-on-month, indicating a weakening of its extended-range strategy [2][3] - NIO faces a more precarious situation, having accumulated over 100 billion yuan in losses and lacking a breakout model, making the L90 critical for its survival [2] BYD vs. Geely: The Battle for the Throne - In July, BYD sold 341,030 new energy vehicles, maintaining its top position despite a 9.7% month-on-month decline, while its cumulative sales for the first seven months reached 2,454,301 units, up 26% year-on-year [4][5] - Geely's July sales reached 130,124 units, marking a 6.3% month-on-month increase and a 120.4% year-on-year increase, with cumulative sales for the first seven months at 855,275 units, up 125.5% year-on-year [5] - Geely's aggressive restructuring and product integration efforts are aimed at challenging BYD's dominance, with its "Star Wish" model becoming a top seller [5] Xiaomi vs. Tesla: A Direct Comparison - Xiaomi's SU7 surpassed Tesla's Model 3 in monthly deliveries, with the YU7 model receiving over 289,000 pre-orders shortly after its launch, indicating strong market interest [6][7] - Tesla's July sales in China were approximately 68,000 units, showing a decline both year-on-year and month-on-month, prompting the company to introduce the Model Y L to compete in the six-seat family market [8] Leap vs. Xiaopeng: The Price-Performance Battlefield - Leap's July deliveries reached 50,129 units, a year-on-year increase of over 126%, while Xiaopeng delivered 36,717 units, also achieving a record high [10][11] - Both companies attribute their growth to competitive pricing strategies, with Leap focusing on high configuration at lower prices, while Xiaopeng has successfully introduced lower-priced models [11][12] Huawei Ecosystem: Internal Competition Challenges - The sales of Huawei's Hongmeng Intelligent brand reached 47,800 units in July, but the brand faces internal competition and a significant reliance on the AITO model for its overall performance [15][16] - The competition among Huawei's various brands is intensifying, with overlapping technologies leading to price wars and diminishing brand differentiation [16][17] Conclusion - The Chinese EV market is undergoing a brutal competition phase, with predictions of a significant reduction in the number of surviving companies [19][20] - Companies that can effectively balance technology, cost management, and consumer understanding are likely to emerge as the winners in this evolving landscape [20]