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车圈整改风暴背后,隐含了一根“财务金线”
创业邦· 2025-06-16 09:35
Core Viewpoint - The automotive industry is undergoing significant changes, with major companies shortening supplier payment terms to within 60 days in response to government regulations and to support small and medium enterprises [4][5][6]. Group 1: Industry Dynamics - 17 major automotive companies, including BYD, GAC, and Geely, have announced a reduction in supplier payment terms to 60 days [4]. - This shift is driven by the need to stabilize the supply chain and respond to government initiatives aimed at promoting high-quality development in the automotive sector [5]. - A senior executive from a new energy vehicle supplier indicated that prolonged payment terms have severely impacted the supply chain, leading to potential failures among suppliers [6]. Group 2: Financial Strategies - Automotive companies have been extending payment terms to alleviate liquidity pressures, with the average accounts payable turnover days reaching 174 days in 2024 [6]. - Financial tools like BYD's "Di Chain" and Great Wall's "Great Wall Chain" have been used to convert accounts payable into zero-cost financing, effectively extending payment periods to 307 days [7]. - The financial health of automotive companies is closely tied to achieving a gross margin of 20%, which is seen as a critical threshold for sustainable operations [8][19]. Group 3: Benchmarking Against Industry Leaders - Toyota is used as a benchmark for financial performance, with a gross margin of 19.94% in the 2024 fiscal year, closely aligning with the 20% target [13]. - Tesla and Li Auto also achieved profitability with gross margins around 20%, indicating that this level is essential for financial health in the automotive sector [16][18][19]. - The analysis suggests that maintaining a gross margin of 20% allows companies to cover operational costs and achieve a net profit margin of 5-7% [21]. Group 4: Competitive Landscape - BYD's high gross margin of 22-23% enables it to engage in aggressive pricing strategies without jeopardizing profitability [27][32]. - Geely, on the other hand, faces challenges with a gross margin of only 15.9%, limiting its ability to compete effectively in price wars [40][41]. - Great Wall Motors has struggled to maintain competitiveness in the electric vehicle market, with a declining gross margin from 27.7% in 2014 to 16.7% in 2024 [47][48]. Group 5: Regulatory Environment - The Chinese government has intervened to promote fair competition and prevent destructive price wars among automotive companies [54][55]. - New regulations require companies to adhere to shorter payment terms, which may impact their financial strategies and competitive dynamics [55][76]. - The focus on maintaining a healthy gross margin of around 20% is seen as essential for both automakers and their suppliers to ensure long-term viability [76][78].