Core Viewpoint - BYD officially launched its first K-car model, the Racco, at the 2025 Tokyo Motor Show, emphasizing its commitment to environmental harmony and life care through the vehicle's design and name [1][3]. Group 1: Product Details - The Racco is an all-electric vehicle designed specifically for the Japanese market, featuring a four-seat layout and compliance with Japan's light vehicle regulations. It is set to begin pre-sales in the summer of 2026 [5]. - K-Cars are a unique category of small passenger vehicles in Japan, created to address post-war challenges such as narrow city roads, high fuel prices, heavy tax burdens, and parking difficulties [8]. - K-Cars benefit from lower purchase taxes, annual taxes, and vehicle inspection fees, with some regions allowing exemption from fixed parking space proof [10]. Group 2: Market Context - K-Cars account for approximately 35%-40% of new car sales in Japan, with projected sales of 1.2021 million units in 2024 [10]. - Currently, the K-Car market is dominated by Japanese brands, with Suzuki holding the largest market share at 38.8%, followed by Honda and Daihatsu at 21.4% and 18.3%, respectively [10]. - The introduction of the Racco signifies BYD's deeper localization strategy in Japan, targeting the promising pure electric K-Car segment [12]. Group 3: Competitive Landscape - Suzuki's president expressed that BYD poses a significant threat to the K-Car market, highlighting the competitive nature of the electric vehicle sector [12]. - As of 2024, pure electric K-Cars represent only 2.1% of total K-Car sales in Japan, indicating a substantial opportunity for growth in this segment with the launch of the Racco [12]. Group 4: Additional Product Launches - In addition to the Racco, BYD also unveiled the T35, a purpose-built all-electric van for the Japanese market, featuring advanced driving assistance systems and a range of 250 km [13][14]. - Since entering Japan in 2015, BYD has established itself as the leading brand in the electric bus market, holding a 70% market share, and has launched several electric passenger vehicles since July 2022 [16].