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星巴克中国Q2营收增长5%至7.397亿美元,门店总数达到7758家,覆盖超千个县级市场
Cai Jing Wang· 2025-04-30 01:06
Core Insights - Starbucks reported a net revenue of $8.761 billion for Q2 of fiscal year 2025, representing a 2% year-over-year increase, primarily driven by new store openings over the past 12 months, although this was partially offset by adverse foreign exchange impacts and a decline in global comparable store sales [1] Financial Performance - The company faced challenges due to a dynamic economic environment, including fluctuations in coffee prices, and is actively monitoring and taking actions to mitigate potential financial impacts [1] - Starbucks is evaluating its global store portfolio, new store channels, and operations, which may lead to additional restructuring costs in the short term [1] - The company aims to enhance the café experience for partners and customers while reducing new store construction costs [1] Performance in China - Starbucks China achieved a revenue of $739.7 million in Q2, marking a 5% year-over-year growth, with same-store transaction volume increasing by 4% [4] - The total number of Starbucks stores in China reached 7,758, covering over 1,000 county-level markets, with a focus on deepening penetration in lower-tier markets [4] - The company introduced several unique store concepts and innovative products, such as the Belgium Dark Chocolate series, which gained significant popularity [4][5] Strategic Outlook - The CEO of Starbucks China emphasized the focus on core business and revitalizing growth, with strong financial performance and brand value enhancement [5] - The company expresses confidence in its long-term development in the Chinese market and aims to continue driving healthy growth in key business metrics [5]