Core Insights - The animated film "The Little Monster of Langlang Mountain" has surpassed a total box office of 1.703 billion yuan, becoming the highest-grossing 2D animated film in Chinese history and ranking among the top five animated films in China [1] - The film has successfully diversified its revenue streams beyond traditional box office earnings, creating a new economic ecosystem through "film+" initiatives [1] Revenue Generation - The film's IP development included a comprehensive strategy that led to the creation of over 800 derivative products in collaboration with nearly 40 well-known companies, generating a total sales revenue of 2.2 billion yuan from authorized marketing partnerships [3] Audience Engagement - The Shanghai Film Group has enhanced audience experiences through various formats such as themed cinemas and dining entertainment, including a nationwide event on the film's release day that featured simultaneous screenings [5] - Special events during the National Day period included exclusive screenings that allowed audiences to unlock unique content and limited merchandise, fostering deeper emotional connections with the film's IP [5] Technological Integration - The application of new technologies has expanded the film's IP expression, with the launch of an immersive XR experience project titled "The Little Monster of Langlang Mountain: You and the Monster," which began rolling out in 60 stores across 24 provinces starting September 20 [8] Cultural Impact - The film has led to significant increases in tourism and local consumption, with activities in collaboration with the Shanxi Provincial Department of Culture and Tourism resulting in a 380% increase in search volume for filming locations and a 40% year-on-year increase in tourism orders [10] - The themed exhibition in Hangzhou attracted 40,000 visitors over 20 days, generating over 1.2 million yuan in ticket and cultural product sales, demonstrating the film's ability to activate local cultural and tourism consumption potential [10]