Core Insights - The article highlights the successful branding and marketing of Minqin County's garlic chives, which has become a significant source of income for local farmers through innovative agricultural practices and effective sales strategies [1][2]. Group 1: Agricultural Practices - The garlic chives in Caiji Town are cultivated using a "four seasons production, year-round supply" model, allowing for multiple harvests throughout the year [2]. - The unique "covering yellow" technique is employed to enhance the color and taste of the garlic chives by creating a dark environment during the growth phase [3]. - The introduction of non-polluting pest control and standardized production methods has improved the quality and yield of the garlic chives [5]. Group 2: Economic Impact - The establishment of a professional cooperative for garlic chives has integrated planting, maintenance, purchasing, and sales, creating a regional brand centered around "Guan Gou Garlic Chives" [5]. - The cooperative's innovative profit-sharing model has transformed small-scale farming into larger, more efficient operations, increasing farmers' incomes [5]. - Currently, the planting area for garlic chives in Guan Gou Village exceeds 300 acres, with an average yield of 2,000 kg per acre and earnings exceeding 50,000 yuan per acre [7]. Group 3: Sales and Marketing - The village has expanded its sales channels through e-commerce, establishing service stations and live streaming to connect directly with consumers [7]. - Improvements in cold chain logistics and packaging have ensured that the garlic chives reach the market in optimal condition, enhancing their marketability [7].