Workflow
品牌化营销
icon
Search documents
两会好声音|刘娣代表:让龙江优质农畜产品“畜”势起飞
Xin Lang Cai Jing· 2026-02-02 16:59
记者:蒋平;摄影:张春雷;视频:张春雷 刘娣建议,通过强化育种创新平台、扩大核心种群规模、构建联合育种机制、建立跨省供种体系,实施 种业振兴攻坚工程,筑牢产业根基;通过推广生态养殖模式、提升设施化智能化水平、建立健全标准体 系,构建现代绿色养殖体系,保障优质供给;通过做强农产品精深加工、促进产业融合发展、建设现代 化供应链体系,延伸高附加值产业链,提升综合效益;通过塑造核心品牌形象、开发多元化高端产品、 构建全渠道营销网络,实施品牌化营销战略,开拓高端市场。此外,构建"政产学研金服用"融合的协同 创新体系,持续开展龙民黑猪遗传改良、精准营养、疫病防控、低碳减排、智能装备等关键技术研发与 集成示范。实施产业人才引育计划,加强与科研院所、高校合作,引进高层次科研与管理人才,大规模 培训新型职业农民和养殖技术能手。 "日前,农业农村部农产品质量安全中心公示2025年第三批'全国名特优新农产品'名录。大兴安岭地区 塔河县的'寒地龙民黑猪'成功获选。这不仅代表着该农产品在品质、特色和品牌方面获得国家级认可, 更是推动农业高质量发展、提升市场竞争力的重要标志。"省人大代表刘娣建议,围绕具有我省自主知 识产权的生猪新品种构 ...
甘肃民勤沙地韭黄品牌化“赢销”铺就增收路
Zhong Guo Xin Wen Wang· 2026-01-13 07:03
Core Insights - The article highlights the successful branding and marketing of Minqin County's garlic chives, which has become a significant source of income for local farmers through innovative agricultural practices and effective sales strategies [1][2]. Group 1: Agricultural Practices - The garlic chives in Caiji Town are cultivated using a "four seasons production, year-round supply" model, allowing for multiple harvests throughout the year [2]. - The unique "covering yellow" technique is employed to enhance the color and taste of the garlic chives by creating a dark environment during the growth phase [3]. - The introduction of non-polluting pest control and standardized production methods has improved the quality and yield of the garlic chives [5]. Group 2: Economic Impact - The establishment of a professional cooperative for garlic chives has integrated planting, maintenance, purchasing, and sales, creating a regional brand centered around "Guan Gou Garlic Chives" [5]. - The cooperative's innovative profit-sharing model has transformed small-scale farming into larger, more efficient operations, increasing farmers' incomes [5]. - Currently, the planting area for garlic chives in Guan Gou Village exceeds 300 acres, with an average yield of 2,000 kg per acre and earnings exceeding 50,000 yuan per acre [7]. Group 3: Sales and Marketing - The village has expanded its sales channels through e-commerce, establishing service stations and live streaming to connect directly with consumers [7]. - Improvements in cold chain logistics and packaging have ensured that the garlic chives reach the market in optimal condition, enhancing their marketability [7].
标准化种植 品牌化营销 山西晋城全力推动陵川中药材产业高质量发展
Core Viewpoint - The traditional Chinese medicine (TCM) industry in Lingchuan County, Shanxi Province, is experiencing rapid growth and high-quality development, significantly contributing to rural revitalization and farmers' income increase [1][2] Group 1: Industry Development - The TCM industry in Lingchuan County covers 11 towns and over 80% of administrative villages, with more than 60,000 people engaged in the sector, achieving a total industry chain value of 2.2 billion [1] - The area dedicated to TCM cultivation has reached over 85,000 hectares, with an annual output exceeding 16,600 tons, indicating a shift from scattered planting to concentrated large-scale development [2] Group 2: Standardization and Quality Control - The local market supervision department has implemented strict regulations on the entire industry chain, ensuring the quality of TCM products, particularly the "Ling Five Flavors" [1] - The "Lingchuan Wild Forsythia Cultivation Demonstration Base" has been certified as a "three no and one complete" base, ensuring no sulfur processing, no aflatoxin contamination, and full traceability [1] Group 3: Brand Building and Promotion - The TCM products "Lingchuan Forsythia" and "Lingchuan Radix Codonopsis" have won geographical indication trademarks, and three core products have been included in the national list of quality agricultural products [2] - The county has established a high-profile platform for the TCM industry through the "Taixing Forsythia Festival" and the "Forsythia Industry Conference," enhancing market connections and brand visibility [2] - The "Dan Yun" Forsythia black tea from Shantou Family Company won a gold medal at the "Alliance Cup" 2023 Cultural Tourism and Health City Product Competition, setting a benchmark for deep-processed TCM products [2]