Core Insights - The article highlights the successful branding and marketing of Minqin County's garlic chives, which has become a significant source of income for local farmers through innovative agricultural practices and effective sales strategies [1][2]. Group 1: Agricultural Practices - The garlic chives in Caiji Town are cultivated using a "four seasons production, year-round supply" model, allowing for multiple harvests throughout the year [2]. - The unique "covering yellow" technique is employed to enhance the color and taste of the garlic chives by creating a dark environment during the growth phase [3]. - The introduction of non-polluting pest control and standardized production methods has improved the quality and yield of the garlic chives [5]. Group 2: Economic Impact - The establishment of a professional cooperative for garlic chives has integrated planting, maintenance, purchasing, and sales, creating a regional brand centered around "Guan Gou Garlic Chives" [5]. - The cooperative's innovative profit-sharing model has transformed small-scale farming into larger, more efficient operations, increasing farmers' incomes [5]. - Currently, the planting area for garlic chives in Guan Gou Village exceeds 300 acres, with an average yield of 2,000 kg per acre and earnings exceeding 50,000 yuan per acre [7]. Group 3: Sales and Marketing - The village has expanded its sales channels through e-commerce, establishing service stations and live streaming to connect directly with consumers [7]. - Improvements in cold chain logistics and packaging have ensured that the garlic chives reach the market in optimal condition, enhancing their marketability [7].

Core Viewpoint - The traditional Chinese medicine (TCM) industry in Lingchuan County, Shanxi Province, is experiencing rapid growth and high-quality development, significantly contributing to rural revitalization and farmers' income increase [1][2] Group 1: Industry Development - The TCM industry in Lingchuan County covers 11 towns and over 80% of administrative villages, with more than 60,000 people engaged in the sector, achieving a total industry chain value of 2.2 billion [1] - The area dedicated to TCM cultivation has reached over 85,000 hectares, with an annual output exceeding 16,600 tons, indicating a shift from scattered planting to concentrated large-scale development [2] Group 2: Standardization and Quality Control - The local market supervision department has implemented strict regulations on the entire industry chain, ensuring the quality of TCM products, particularly the "Ling Five Flavors" [1] - The "Lingchuan Wild Forsythia Cultivation Demonstration Base" has been certified as a "three no and one complete" base, ensuring no sulfur processing, no aflatoxin contamination, and full traceability [1] Group 3: Brand Building and Promotion - The TCM products "Lingchuan Forsythia" and "Lingchuan Radix Codonopsis" have won geographical indication trademarks, and three core products have been included in the national list of quality agricultural products [2] - The county has established a high-profile platform for the TCM industry through the "Taixing Forsythia Festival" and the "Forsythia Industry Conference," enhancing market connections and brand visibility [2] - The "Dan Yun" Forsythia black tea from Shantou Family Company won a gold medal at the "Alliance Cup" 2023 Cultural Tourism and Health City Product Competition, setting a benchmark for deep-processed TCM products [2]