Core Viewpoint - The article highlights how sports events in Gong County serve as a platform for promoting ethnic unity, cultural exchange, and local economic development through various community activities and competitions [14][16]. Sports Activities - Gong County hosted the third Sichuan Province "He Mei" rural basketball tournament finals, showcasing local sports enthusiasm and community participation [4][15]. - The county has organized over 50 community sports events annually, including activities like hand shuttlecock, pearl ball, and bamboo pole dance, benefiting more than 50,000 people [15]. Cultural Integration - The basketball exchange match between teams from Gong County and Weixin County in Yunnan featured traditional bamboo pole dance performances, illustrating the blend of sports and local culture [14]. - The county's diverse ethnic composition, including Han, Miao, and Hui, contributes to a rich cultural tapestry that enhances community engagement through sports [14]. Economic Impact - During the "Village BA" basketball tournament, Gong County received approximately 28,000 tourists, generating around 14 million yuan in tourism revenue, demonstrating the economic benefits of sports events [15]. - The integration of sports with local agricultural product exhibitions and Miao wax dyeing heritage showcases a strategy to promote tourism and local industries [15]. Community Engagement - Local retirees, such as 61-year-old Miao ethnic retiree Yang Xiaoyong, have found social connections and health benefits through participating in sports like soft ball, fostering a sense of belonging among diverse community members [15]. - The county's sports initiatives not only focus on physical health but also aim to enhance social cohesion and cultural pride among its residents [16].