英国《泰晤士报》 7 月 19 日文章，原题：韩国 " 美容旅游 " 热潮 过去十年间，社交媒体上充斥着"水光 肌"、CC霜、气垫粉底等内容，这些名词都和韩国密不可分。韩国不仅塑造全球美妆潮流、输出美妆品 牌，也在吸引更多游客走入本土美容诊所。 美容已经成为韩国的生活方式。"韩国人相信，美丽的身体里住着美丽的灵魂，"英裔韩籍医生克里斯汀 ·霍尔称，"展示最好的自己是从小养成的观念，化妆见人代表着对他人的尊重。"韩国在美妆和美容产 业中位于世界前列，首尔拥有全球最多的整形外科医生。据韩国官方部门统计，2024年有超100万名医 疗游客到访首尔江南区的诊所，较2023年几乎翻倍，其中68%是为皮肤科及整形项目而来。英国政府网 站将韩国列为"医疗旅游"目的地，鼓励公民将非必要手术纳入保险范围。 "韩国就像护肤圣地，会对求美者'用尽十八般武艺'。"伦敦医生乌克勒盖称，从咨询到售后，韩国整容 流程都被精心设计过。对许多赴韩游客来说，即使美容并非唯一目的，但也会列在清单之首。2024年韩 国新增的129家诊所中，有80%都专注于皮肤护理，多重选择令消费者眼花缭乱。 然而，对许多游客来说，语言是个大问题。尽管很多诊所提供英 ...

Core Viewpoint - Chinese cosmetic brands are aggressively expanding into Southeast Asia, particularly targeting young consumers with localized products and competitive pricing, as the perception of "cheap Chinese products" is changing [1][3]. Group 1: Market Performance - Skintific has gained significant traction in Southeast Asia, with over 5% market share in Indonesia's beauty category on Shopee by 2024, outperforming popular Korean brands [2]. - The main product, a cushion foundation, is priced around 150,000 Indonesian Rupiah (approximately 66.43 RMB), often available at half price on e-commerce platforms, making it attractive compared to higher-priced foreign brands [2]. - The Southeast Asian cosmetics market is projected to grow, with estimates indicating a market size exceeding 1 trillion yen by 2024, a 1.3 times increase from 2020 [3]. Group 2: Product Localization - Skintific and JudyDoll focus on developing products that address local skin issues, such as high humidity and strong sunlight, which has garnered widespread support from consumers [2][3]. - JudyDoll has established a product development department for overseas markets, aiming to create products suitable for Southeast Asian skin tones and plans to introduce more region-specific items by 2025 [3]. Group 3: Changing Perceptions - The negative perception of Chinese products is diminishing, with local consumers increasingly recognizing the quality of Chinese cosmetics, influenced by cultural content such as Chinese dramas [3]. - There are concerns regarding the transparency of Chinese brands in terms of safety and ingredient disclosure compared to Western and Japanese brands, which may affect consumer trust [4].