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创新场景金融推动农村数字普惠金融走深走实
Zheng Quan Ri Bao· 2025-05-25 15:19
Core Viewpoint - Zhejiang Ruifeng Rural Commercial Bank's exploration and practice in the field of rural digital inclusive finance provides a valuable example for the industry, particularly through its innovation in scenario finance, which integrates financial services into various scenarios such as government affairs and people's livelihoods, thereby broadening service boundaries and offering more convenient and efficient comprehensive services to rural residents [1][2]. Group 1: Scenario Finance Innovation - Scenario finance combines financial services with specific commercial service scenarios, closely linking customer needs with financial solutions to provide more convenient, efficient, and personalized services [1]. - Financial institutions are focusing on breakthroughs in scenario finance services, achieving certain results in recent years, with innovative scenario finance becoming a key path to promote rural digital inclusive finance development [1][2]. Group 2: Agricultural Production Scene - In the agricultural production scene, financial institutions can utilize big data, IoT, and satellite remote sensing technologies to integrate data on land, crops, and agricultural materials, conducting credit assessments and risk predictions [2]. - This approach can lead to the introduction of precision credit services such as agricultural big data credit, meteorological loans, agricultural machinery loans, and IoT + supply chain finance, effectively alleviating issues like information asymmetry and insufficient collateral in traditional financial services [2]. Group 3: Rural Life Scene - In the rural life scene, financial institutions can focus on rural consumption areas, providing differentiated financial products related to family education, medical expenses, and housing improvement [2]. - Collaborations with public service units can enable online handling of livelihood payments, while partnerships with rural supermarkets and individual businesses can facilitate electronic payment solutions and financial services for fund management and value-added needs [2]. Group 4: Business Scene - In the business scene, financial institutions can design comprehensive financial solutions for emerging industries such as rural tourism, leisure agriculture, and green ecological agriculture, including project financing, consumer credit, and settlement services [2]. - For instance, financing can be provided for rural tourism projects to build facilities like guesthouses and farm stays, while also offering consumer credit services to tourists [2]. Group 5: Challenges and Solutions - Currently, innovative scenario finance faces challenges such as data integration and sharing difficulties, with rural data being dispersed, of varying quality, and a lagging credit system [2]. - Financial institutions need to build rural data sharing platforms within a legal framework, integrate multi-source data, enhance data governance, and improve data quality, while leveraging financial technology to optimize credit evaluation models and conduct credit education [2]. Group 6: Overall Perspective - Financial institutions should expand service areas and optimize service processes under controllable risks, providing higher quality and efficient financial services to rural residents and business entities, thereby injecting financial vitality into rural revitalization and supporting the prosperous development of the rural economy [3].