Core Viewpoint - The company is navigating through a phase of adjustment in the liquor industry, focusing on consumer-oriented strategies and initial steps towards product diversification in the low-alcohol segment [2][3]. Industry Overview - The liquor industry has been experiencing a deep adjustment cycle since the second half of last year, characterized by significant fluctuations in market conditions [2]. - Consumer behavior and consumption scenarios in the liquor market are undergoing profound changes, prompting companies to adapt their strategies accordingly [2]. Company Strategy - The company is implementing a series of proactive measures, including lean management, inventory optimization, and cost-saving initiatives, to drive business development [2]. - The company is focusing on emotional connections with consumers, expanding new channels, and developing new products as part of its strategic implementation [2]. E-commerce Performance - During the 618 shopping festival, the company's performance on e-commerce platforms exceeded the average level of the platforms, aligning with the company's expectations [2]. International Collaboration - The company benefits from Diageo's expertise in international market operations, particularly in duty-free sales, while independently managing its sales in overseas taxable channels [2]. Product Development - The company is prioritizing product serialization and has initiated preliminary layouts in the low-alcohol segment to explore market demand and accumulate experience [3]. - A new product, "Shuijingfang Jing 18," is set to launch in September, priced between 400 to 600 yuan, with additional products being planned according to strategic layouts [3]. Investment Plans - In response to the current financial pressures in the liquor industry, the company is adopting a flexible approach to its investment strategy for the Qionglai Phase II project, considering industry trends and its development needs [3].

Core Viewpoint - The company is navigating a deep adjustment period in the liquor industry, focusing on consumer-oriented strategies and high-quality implementation of its business plans [1][2] Group 1: Industry Overview - The liquor industry has been in a deep adjustment cycle since the second half of last year, with significant changes in consumer behavior and market consumption scenarios [1] - The company is implementing a series of proactive measures, including lean management, inventory optimization, and cost savings, to drive business development [1] Group 2: E-commerce and Retail Performance - During the 618 shopping festival, the company's performance on e-commerce platforms exceeded the average level of the platforms, aligning with the company's expectations [1] Group 3: International Sales and Partnerships - The company benefits from Diageo's experience in international market operations, particularly in duty-free sales, while independently managing its taxable sales channels overseas [1] Group 4: Product Development Strategy - The company is focusing on product serialization and has initiated preliminary layouts in the low-alcohol segment to explore market demand and accumulate experience [2] - A new product, Shui Jing Fang Jing 18, is set to launch in September, priced between 400 to 600 yuan, with other related series products in planning [2] Group 5: Investment and Project Planning - In response to industry-wide financial pressures, the company is adopting a flexible approach to its investment plans for the Qionglai Phase II project, considering both industry conditions and its development needs [2]