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浙江启动“妈妈的味道”数字地图 打造乡愁型消费场景
Sou Hu Cai Jing· 2025-12-26 16:49
Core Viewpoint - The "Mama's Taste" common prosperity market was launched in Tonglu County, Zhejiang Province, showcasing over a hundred local delicacies and products from more than eighty market entities across eleven cities in Zhejiang, aimed at promoting rural women's entrepreneurship and employment [1][3]. Group 1: Event Overview - The "Mama's Taste" common prosperity market aims to implement the Zhejiang Provincial Party Committee's decision to promote urban-rural integration and reduce disparities through the "Ten Thousand Projects" initiative [1]. - The event featured the launch of the "Mama's Taste" digital map, which consolidates various local food offerings into a digital space, enhancing the visibility of rural culinary experiences [3]. Group 2: Activities and Initiatives - A "Most Beautiful Mama's Taste" selection activity was held, revealing the "Most Popular List" and "Cultural Heritage List," reflecting consumer preferences and the cultural significance of local foods [3]. - The establishment of the "Mama's Taste" Empowerment Service Center aims to provide support for entrepreneurial women in Zhejiang, including brand promotion, talent training, and supply chain integration [5]. Group 3: Community Impact - The event highlighted the successful integration of the "Mama's Taste" brand with local economic development, showcasing stories of women who have benefited from the initiative [5]. - The collaboration with the Zhejiang Provincial Sports Bureau aims to incorporate "Mama's Taste" into various sports events, further promoting local culinary culture [5].