近日，刚出炉的衢州烤饼。张斌 摄 (新春走基层)浙江的饼：家乡味 共富味 中新网杭州2月27日电 题：浙江的饼：家乡味 共富味 作者 张斌 骆泽明 新春之际，走进浙江衢州水亭门历史文化街区的后街巷，余记烤饼店的炉膛内炭火正旺，门前排起了长 龙。 只见店主余树华双手飞快地将裹满辣椒与肉馅的面团贴在炭炉内壁，随着"滋滋"的油脂滴落声，一股混 合着焦香与葱香的独特气味弥漫开来。 这正是衢州烤饼的"灵魂"所在——薄如蝉翼的饼皮，包裹着热乎的内馅，一口咬下，外酥里嫩，鲜辣爽 口，汁水四溢。 "今年春节假期，我家门店的烤饼单日销量最高超过5000个，顾客多到做不及。"作为衢州烤饼行业协会 会长，余树华表示，这几年，随着衢州古城文化旅游区知名度的提高，外地游客已成为衢州烤饼消费主 力。 这份烟火气，也深藏着衢州侨胞的乡情。前不久，刚从意大利回到衢州过年的侨胞沈芳吟感慨，在海外 最怀念的就是这种刚出炉的烤饼，"这股炭火香气是任何事物都无法替代的。" 沈芳吟还发现了衢州烤饼的"国际化潜力"。"去年，我带一位意大利朋友来衢州品尝，他对烤饼口感的 多层次感赞叹不已，我们甚至开玩笑讨论能否在欧洲开店。" "也许有一天，我们真能在海外 ...

16日，在景宁县畲乡风情街的青石板路上，一场穿越古今的"畲族婚礼"正伴着锣鼓与欢笑声如期上演。 14时，随着主持人张蔓敏一声清亮的召唤："现场的亲友团们，我们出发去迎娶'三公主'咯！"，头戴凤 冠的"三公主"迤逦而行，身后不仅跟着巡游队伍，还有跃跃欲试的游客。 "我们特地从温州自驾来景宁玩，上午刚在敕木山看了雾凇，下山路过这儿，就被热闹的活动吸引住 了。"来自泰顺的大三学生余焕飚在互动中成功当选"畲家女婿"，与他同行的黄李哲则扮演了"大舅 妈"一角，"以前只知道畲族有这样的传统，真没想到自己能这样'走'进剧情里，就像真的参加了一场畲 族婚礼。"余焕飚笑着说。 待到篝火燃起，山歌汇入明快的节奏，游客与身穿畲族服饰的姑娘小伙一同跳起"畲迪"。火光跃动，映 亮张张笑脸；舞步欢快，踏响阵阵节拍……整条街化作一片欢腾的海洋，将新春的热烈与生动，定格成 节日里最鲜活的一景。 "与以往的单向观赏演出不同，景宁的巡游活动打破了'演员演、游客看'模式，升级为全程行进式互动 体验。"景宁县文广旅体局副局长张灵燕介绍，游客可参与"插秧赛""锯木头""摇锅接凤"等畲族传统劳 作游戏，获胜者将当选"畲家女婿"，亲身融入"畲家招婿"的完 ...

Core Insights - The Zhejiang Basketball League ("浙BA") has successfully integrated sports with local culture and commerce, driving significant economic benefits through a comprehensive consumption model [1][4][10] Group 1: Economic Impact - The league has sold over 800,000 tickets, generating direct consumption exceeding 29.18 billion yuan across various sectors including culture, tourism, and sports [1] - Since its inception on July 6, the league has distributed consumption vouchers totaling 5.57 billion yuan, with 2.27 billion yuan redeemed, leading to a consumption boost of 24.79 billion yuan [4] - The event has created a multiplier effect, transforming local entertainment into a cost-effective leisure consumption package, thereby enhancing secondary consumption willingness among residents and attracting tourists [3] Group 2: Consumption Integration - The league promotes a "ticket root economy," allowing ticket holders to enjoy discounts at over 160 local attractions and nearly 300 shops in Hangzhou, while also facilitating city-wide marketing campaigns in Ningbo and Wenzhou [2] - Various local markets and events have been organized alongside the games, showcasing local specialties and products, thus enhancing the overall consumer experience [5][8] Group 3: Community Engagement - The league's requirement for players to have local ties fosters a sense of community and emotional connection, creating a stable and enthusiastic audience base [9] - The integration of local industries with the league has led to a closed-loop system where sports events drive industrial growth, as seen in the sock manufacturing sector in Zhuji, which reported a 11.1% increase in output value [9][10] Group 4: Future Prospects - As the league progresses into more competitive stages, it aims to elevate its economic impact from a broad-based approach to a more focused strategy, ensuring that the enthusiasm generated by the events translates into lasting economic benefits for the region [10]

Core Viewpoint - The article highlights the significance of the Huangdi (Yellow Emperor) worship ceremony held in Xiandu Scenic Area, Jinyun County, Lishui City, Zhejiang Province, emphasizing its role in promoting cultural exchange and heritage among Chinese communities, especially overseas [6][9][10]. Cultural Significance - The Huangdi worship tradition in Jinyun dates back to the Eastern Jin Dynasty, with the current ceremony attracting over 400 participants, showcasing Huangdi as a cultural symbol and spiritual bond for the Chinese people [9][10]. - The event serves as a bridge for overseas Chinese to connect with their roots and honor their cultural heritage, with over 6,000 overseas Chinese participating in related activities in recent years [9][10]. Economic Development - Jinyun County has leveraged its cultural resources to promote local economic development, including the establishment of a handmade soap industry utilizing tea waste, which has attracted nearly 300 Taiwanese visitors in 2024 [11][12]. - The local economy benefits from tourism, with the scenic area being recognized as a cultural exchange base, attracting over 1,000 international students and friends from more than 80 countries [10][11]. Cultural Products and Promotion - The county has developed over 100 types and 270 varieties of cultural products related to Huangdi culture, enhancing local branding and cultural dissemination [13]. - The integration of Huangdi cultural elements into everyday life is evident, with local businesses and products reflecting this heritage, including the distribution of 70 million packages featuring Huangdi cultural symbols globally [12][13]. Educational Initiatives - Local schools incorporate Huangdi culture into their curriculum, fostering a sense of cultural identity among students through various educational programs and activities [14][15]. - The establishment of research think tanks and cultural academies in Jinyun aims to deepen the understanding and dissemination of Huangdi culture, reinforcing its significance in the broader context of Chinese cultural identity [15][16].

Core Viewpoint - The upcoming ceremony to worship Xuanyuan Huangdi, the cultural ancestor of the Chinese nation, will be held on October 29, 2025, emphasizing the importance of cultural heritage and innovation in contemporary society [1][3]. Group 1: Event Details - The ceremony will take place in Jinyun County, Zhejiang Province, with the theme "Four Seas Unite to Worship the Ancestor, Common Prosperity Writes a New Chapter" [3]. - The event will include nine ceremonial activities such as trumpet sounding, drum beating, incense offering, and singing hymns, integrating elements of local culture [3]. - The ceremony aims to showcase a cultural celebration with "Chinese characteristics, Zhejiang style, and Jiangnan charm" [3]. Group 2: Cultural Significance - The event serves as an important platform for cultural roots tracing and enhancing cultural confidence among the Chinese people [3]. - Over the years, more than 6,000 compatriots from Hong Kong, Macau, Taiwan, and overseas have participated in the Huangdi worship ceremonies, fostering a sense of unity among the Chinese nation [3]. Group 3: Economic Impact - Jinyun County is leveraging Huangdi culture to drive high-quality development in the cultural economy, promoting a "cultural plus" model [4]. - The Xianju Scenic Area, supported by Huangdi culture, has become the first national 5A-level tourist attraction in Lishui, contributing to the local economy [4]. - The "Bringing Home the Fairy Spirit" brand has launched over 270 Huangdi culture-themed products, with a total industrial chain output value exceeding 10 billion [4].