新华社杭州12月26日电（记者夏亮）26日，浙江省城市篮球联赛（简称"浙BA"）迎来焦点对决，在拱墅运河体育公园，A组前两名温州队和杭州 队狭路相逢。场内，球员为城市荣耀奋力拼杀；场外，浓缩全省11地市风物的美食购物嘉年华热火朝天。 这是2025年"浙BA"经典的一幕，也是赛事从流量迈向"留量"的缩影。组委会提供的数据显示，截至目前，这项草根篮球盛宴累计销售门票超80万 张，直接拉动文化、旅游、商业、体育等综合消费超29.18亿元，成为浙江积极推动商文旅体深度融合，以赛事促消费的成功实践。 一名球迷展示杭台高铁"浙BA"球迷车厢纪念车票（9月10日摄）。新华社记者 黄宗治 摄 浙江省城市篮球联赛绍兴市预选赛决赛现场（7月19日摄）。新华社发（郭斌 摄） 票根为钥 消费为链 作为浙江规模最大、水平最高的群众篮球赛事，"浙BA"创办之初便锚定全民嘉年华的核心目标。"一杯奶茶钱"的亲民票价，也让赛事全民可及。 在顶层设计上，"浙BA"紧紧围绕推动消费转型升级，按照"一场赛事盛会、一场文旅盛宴、一场展销集市、一场美食大赏、一个科技窗口"的要 求，积极打造"赛事+"全链条消费场景。在此背景下，各赛区充分发挥主动性，让" ...

Core Viewpoint - The article highlights the significance of the Huangdi (Yellow Emperor) worship ceremony held in Xiandu Scenic Area, Jinyun County, Lishui City, Zhejiang Province, emphasizing its role in promoting cultural exchange and heritage among Chinese communities, especially overseas [6][9][10]. Cultural Significance - The Huangdi worship tradition in Jinyun dates back to the Eastern Jin Dynasty, with the current ceremony attracting over 400 participants, showcasing Huangdi as a cultural symbol and spiritual bond for the Chinese people [9][10]. - The event serves as a bridge for overseas Chinese to connect with their roots and honor their cultural heritage, with over 6,000 overseas Chinese participating in related activities in recent years [9][10]. Economic Development - Jinyun County has leveraged its cultural resources to promote local economic development, including the establishment of a handmade soap industry utilizing tea waste, which has attracted nearly 300 Taiwanese visitors in 2024 [11][12]. - The local economy benefits from tourism, with the scenic area being recognized as a cultural exchange base, attracting over 1,000 international students and friends from more than 80 countries [10][11]. Cultural Products and Promotion - The county has developed over 100 types and 270 varieties of cultural products related to Huangdi culture, enhancing local branding and cultural dissemination [13]. - The integration of Huangdi cultural elements into everyday life is evident, with local businesses and products reflecting this heritage, including the distribution of 70 million packages featuring Huangdi cultural symbols globally [12][13]. Educational Initiatives - Local schools incorporate Huangdi culture into their curriculum, fostering a sense of cultural identity among students through various educational programs and activities [14][15]. - The establishment of research think tanks and cultural academies in Jinyun aims to deepen the understanding and dissemination of Huangdi culture, reinforcing its significance in the broader context of Chinese cultural identity [15][16].

Core Viewpoint - The upcoming ceremony to worship Xuanyuan Huangdi, the cultural ancestor of the Chinese nation, will be held on October 29, 2025, emphasizing the importance of cultural heritage and innovation in contemporary society [1][3]. Group 1: Event Details - The ceremony will take place in Jinyun County, Zhejiang Province, with the theme "Four Seas Unite to Worship the Ancestor, Common Prosperity Writes a New Chapter" [3]. - The event will include nine ceremonial activities such as trumpet sounding, drum beating, incense offering, and singing hymns, integrating elements of local culture [3]. - The ceremony aims to showcase a cultural celebration with "Chinese characteristics, Zhejiang style, and Jiangnan charm" [3]. Group 2: Cultural Significance - The event serves as an important platform for cultural roots tracing and enhancing cultural confidence among the Chinese people [3]. - Over the years, more than 6,000 compatriots from Hong Kong, Macau, Taiwan, and overseas have participated in the Huangdi worship ceremonies, fostering a sense of unity among the Chinese nation [3]. Group 3: Economic Impact - Jinyun County is leveraging Huangdi culture to drive high-quality development in the cultural economy, promoting a "cultural plus" model [4]. - The Xianju Scenic Area, supported by Huangdi culture, has become the first national 5A-level tourist attraction in Lishui, contributing to the local economy [4]. - The "Bringing Home the Fairy Spirit" brand has launched over 270 Huangdi culture-themed products, with a total industrial chain output value exceeding 10 billion [4].