Core Insights - The development of intangible cultural heritage (ICH) in China emphasizes the balance between inheritance and innovation, particularly as ICH enters commercial fields, showcasing its cultural depth and appeal through collaborations with luxury brands [2][7] - Financial support is crucial for the productization, talent cultivation, and market promotion of ICH, enabling its effective release of cultural influence [2][3][6] Group 1: Current Status of ICH - As of December 2023, China has recognized over 100,000 representative projects of ICH across various levels, leading the world with 44 entries in the UNESCO ICH list, which totals 788 items from 150 countries [1] - The transition of ICH from small workshop operations to industrialization is exemplified by financial institutions supporting traditional crafts with modern technology [3] Group 2: Financial Support Mechanisms - Financial institutions are actively involved in the productization of ICH, as seen in the case of the Nanning branch of Industrial Bank linking traditional techniques to high-tech enterprises, resulting in over 40 patents and a transformation towards the health industry [3] - Agricultural banks in regions like Fujian and Chongqing are providing targeted financial support to local ICH practitioners, ensuring the sustainability and development of traditional arts [4][5] Group 3: Market Expansion and Promotion - Financial institutions are leveraging online and offline channels to broaden the sales avenues for ICH products, including the creation of online marketplaces and culturally themed banking services [6] - The international recognition of Chinese ICH is growing, with brands integrating traditional crafts into their offerings, indicating a significant opportunity for financial empowerment in this sector [7]