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叶国富爆改永辉360天,首席商品官总结了10条经验
36氪· 2025-06-26 00:07
Core Viewpoint - The article discusses the transformation of Yonghui Supermarket, focusing on its adaptation of the "Fat Donglai" model, which has been a significant influence on its operational strategy and performance recovery [5][6][9]. Group 1: Transformation and Performance - Yonghui Supermarket has completed the transformation of 100 stores under the "Fat Donglai" model, with 41 of these stores achieving a cumulative net profit of 14.7 million yuan and a total profit of 74.72 million yuan in the first quarter [6]. - The company aims to accelerate its transformation, targeting the completion of 200 stores by September 30, with an average of one new transformed store opening daily [6]. - The transformation has led to a significant increase in customer traffic and interest, which was a key factor in the acquisition decision by Ye Guofu [12]. Group 2: Strategic Changes and Challenges - Yonghui's revenue and profit have declined in the first quarter due to its strategic shift and operational model transformation [15]. - The company has established a Chief Product Officer position to enhance its supply chain management and product quality, indicating a focus on improving procurement and supplier relationships [16][17]. - The transition period is described as challenging, with significant product turnover and cost implications as the company seeks to optimize its offerings [38][39]. Group 3: Product Development and Brand Strategy - Yonghui plans to develop its private label products using the supply chain established by Fat Donglai, with an expectation to launch at least 60 new private label products this year [20]. - The company emphasizes quality over low pricing in its private label strategy, aiming to build trust and a strong brand image [26][24]. - The goal is to shift from a purchasing role to a product design focus within the team, ensuring that product development aligns with consumer preferences and market trends [22][28]. Group 4: Long-term Vision and Market Position - Yonghui aims to transition from traditional retail profit models to a focus on product sales, similar to successful players like Fat Donglai and Sam's Club [28]. - The company recognizes the need to learn from Fat Donglai's product selection and supply chain strategies, rather than merely replicating its model [34][32]. - The management believes that within one to two quarters, the financial performance of Yonghui will show significant improvement as the transformation takes effect [43].