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小鹏登陆米兰设计周,南欧市场成全球化新支点
Jing Ji Guan Cha Wang· 2025-05-13 06:15
Group 1 - Xiaopeng Motors has made a significant move in its Southern European market strategy by participating in the Milan Design Week, marking its presence as the only Chinese brand at the ADI Design Museum [2] - The company showcased three major products: the P7+ smart sedan, the Voyager X2 flying car, and humanoid robots, emphasizing its "AI + Mobility" capabilities [3] - The Vice Chairman and President of Xiaopeng Motors highlighted the importance of combining AI, software, and hardware to create advanced automotive products, aiming to foster innovation dialogue between China and Italy [5] Group 2 - Italy, as one of the top five automotive markets in Europe, is experiencing a rapid transition towards electrification, with a reported 59.6% year-on-year increase in new energy vehicle sales in the first two months of 2025, raising its market share to 7.2% [6] - The Italian government is promoting this transition through tax incentives and investments in charging infrastructure, targeting an annual production capacity of 1.3 million new energy vehicles by the end of 2025 [6] - Xiaopeng Motors aims to establish a strong foothold in the electric vehicle market in Italy, which is becoming a new growth hub in Europe following the Nordic countries [6] Group 3 - Xiaopeng Motors has already made inroads into the Southern European market, with notable achievements in Spain, France, and Denmark, showcasing its technological advancements and receiving various awards [6] - The company has expanded its presence to over ten European countries, including Norway, Sweden, Denmark, Germany, France, Spain, and Italy, with a strategy to build a global brand network centered in Europe [6] - Since its listing on the New York Stock Exchange in 2020 and subsequent dual listing in Hong Kong in 2021, Xiaopeng Motors has been enhancing its "full-stack self-research" capabilities to create an integrated product system [6] Group 4 - The participation in Milan Design Week is viewed as a "soft landing" brand output experiment, where Chinese smart automotive companies seek to leverage technology and design as a universal language during global industrial restructuring [7] - For Xiaopeng Motors, Italy represents not just a new market but also an opportunity to redefine its industrial image [7]