Core Insights - The demand for high-quality "good houses" is strong among homebuyers in Harbin, indicating a shift in market preferences towards better living conditions and amenities [3][16]. Market Performance - On June 22, over 900 groups of customers attended the opening of the Lushang Longyuefu project, resulting in more than 500 units sold, totaling nearly 800 million yuan, setting a new record for the Harbin real estate market [3]. - The first half of 2025 saw significant sales in high-quality improvement housing projects, with some projects achieving full sales within 10 months and others selling around 100 units per month [7][16]. Buyer Preferences - Homebuyers are increasingly prioritizing factors such as planning, layout, and amenities over price, showing a willingness to pay more for quality improvements [3][8]. - The trend indicates a growing preference for larger units, with three-bedroom, two-bathroom layouts being particularly sought after [10]. Sales Trends - The sales performance of various projects, such as the Huolong Chenyue No. 1 and Kunlun Fu, has been strong, with significant sales figures reported in the first half of the year [7][16]. - The second-hand housing market in Harbin also exceeded expectations, with a year-on-year increase in transactions and a notable rise in the proportion of improvement buyers [14]. Future Developments - Several high-quality projects are set to launch in the second half of 2025, focusing on meeting the "good house" standards in terms of soundproofing, waterproofing, fire safety, and structural integrity [16]. - The market is transitioning from "housing for all" to "housing for quality," with an increasing proportion of larger units being sold [16].