汉傣双语投教绘本《学习新〈证券法〉保护自身合法权益》
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淬炼四大本土优势成胜势 红塔证券打造普惠金融特色范式
Zheng Quan Shi Bao· 2025-10-16 18:39
Core Viewpoint - The article discusses how Hongta Securities is exploring inclusive financial practices tailored to the characteristics of border areas, focusing on serving "new citizens" and ethnic minority regions through various innovative strategies [1][2]. Group 1: Service Transformation - Hongta Securities views the approximately 300 million farmers transitioning to urban citizens as a significant growth opportunity, shifting its wealth management services from high-net-worth clients to a broader demographic including middle-class, working-class, and new citizens [2][3]. - The company is transitioning its business model from a "sell-side" approach to a "buy-side advisory" model, centering on client interests rather than product sales, with performance metrics now focusing on client asset size (AUM), retention rates, and satisfaction [2][3]. Group 2: Product Accessibility - Hongta Securities offers low-threshold investment products, such as fund advisory combinations starting from 1,000 yuan and stable strategy products, designed to lower the barriers for investor participation and enhance financial service accessibility [3]. Group 3: Investor Education - The company addresses the challenges of financial literacy in ethnic minority regions by providing education in local languages, recognizing the barriers posed by language and cultural differences [4][5]. - Hongta Securities has created bilingual educational materials, such as the first bilingual investment education picture book in Chinese and Dai, to cater to the needs of local populations [5][6]. Group 4: Local Advantages - The company's success in implementing inclusive finance is attributed to four key advantages: a deep understanding of the local economic context, a trust-building education system, enhanced local data application, and the digitization and productization of regional experiences [7][8]. - Hongta Securities leverages its geographical advantages and extensive involvement in local economic development to gain insights into local industry dynamics, funding needs, and risk characteristics, which informs its wealth management strategies [7].