Core Insights - The Guangdong exhibition at the 2025 National Grain and Oil and Soybean Industry Expo in Changsha showcased nearly 200 high-quality grain and oil products, highlighting the province's advancements in the industry [2][4][5] - The event demonstrated the strong market presence and innovative capabilities of Guangdong's grain and oil sector, attracting significant attention and inquiries from attendees [7][8][10] Industry Overview - The Guangdong grain and oil industry has achieved substantial results in product variety upgrades, brand cultivation, and overall chain enhancement since the implementation of the "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" [5][6] - The province's rice cultivation dominates, with rice planting area accounting for 83% of the total grain sown area and production contributing 86% of the total grain output [31][32] Product Highlights - The Guangdong rice, particularly the high-quality "Silk Seed Rice," has gained national recognition, with various regional brands and products supporting its reputation [34][36] - The exhibition featured local specialties such as fermented products, including soy sauce and doubanjiang, which hold significant market shares nationally [40][41] Innovation and Research - The Guangdong agricultural research institutions showcased multiple innovations, emphasizing the province's leading breeding capabilities and the successful commercialization of high-quality varieties [50][52][56] - The introduction of advanced technologies, such as smart seedling factories and IoT management, has further enhanced the quality and productivity of the rice industry [57] Market Dynamics - The exhibition's popularity reflects the strong consumer interest in Guangdong's unique flavors and the robust capabilities of its grain and oil industry [62][63] - The "Yue Brand" grain and oil products are expected to expand from Guangdong to the national market, continuing to build on the province's agricultural legacy [64][65]

Core Viewpoint - The article highlights the successful implementation of the "Hundred-Thousand-Million Project" in the Shantou rice industry, focusing on the establishment of a comprehensive service platform that enhances agricultural productivity and farmer income through modern agricultural practices and community engagement [2][5][94]. Group 1: Industry Overview - The Shantou rice industry has transformed from a fragmented structure to a clustered model, with the establishment of a comprehensive service platform for production, procurement, storage, processing, and sales [11][36]. - The planned area of the rice industry park covers 3,037.604 square kilometers, serving 1.36 million farmers with a rice planting area of 890,000 acres and an annual production exceeding 303,700 tons [7][8][6]. Group 2: Agricultural Practices - The industry park promotes a "six unifications" model, which includes unified varieties, planting, standards, drying, purchasing, and settlement, effectively addressing the concerns of farmers at various stages [13][18][81]. - Collaboration with agricultural research institutions has led to the establishment of a breeding demonstration base, focusing on local varieties and integrated pest management [26][28][29]. Group 3: Economic Impact - The implementation of the "order agriculture + full social service" model has reduced production costs for farmers by 300 yuan per acre per year, enhancing their income potential [81][82]. - In 2024, the company plans to purchase 34,100 tons of rice, expanding service coverage to over 85,000 acres, with a target of 44,000 tons and over 110,000 acres in 2025 [84][83]. Group 4: Branding and Market Expansion - The industry park is actively promoting the Shantou rice brand through advertising campaigns in major cities, enhancing brand recognition and market presence [54][56][60]. - The establishment of over 10 brand stores and partnerships with more than 600 clients in the food service and retail sectors has facilitated the distribution of Shantou rice products [61][62]. Group 5: Community Engagement - The industry park aims to create a tight-knit interest community among enterprises, village collectives, and farmers, promoting the "Hundred-Thousand-Million Project" to achieve sustainable income growth for farmers [78][79]. - Training programs have been conducted for 1,720 farmers, with 796 individuals gaining employment through the park's initiatives, emphasizing the importance of mechanization and modern agricultural techniques [90][91][92].