Core Viewpoint - The article highlights the successful implementation of the "Hundred-Thousand-Million Project" in the Shantou rice industry, focusing on the establishment of a comprehensive service platform that enhances agricultural productivity and farmer income through modern agricultural practices and community engagement [2][5][94]. Group 1: Industry Overview - The Shantou rice industry has transformed from a fragmented structure to a clustered model, with the establishment of a comprehensive service platform for production, procurement, storage, processing, and sales [11][36]. - The planned area of the rice industry park covers 3,037.604 square kilometers, serving 1.36 million farmers with a rice planting area of 890,000 acres and an annual production exceeding 303,700 tons [7][8][6]. Group 2: Agricultural Practices - The industry park promotes a "six unifications" model, which includes unified varieties, planting, standards, drying, purchasing, and settlement, effectively addressing the concerns of farmers at various stages [13][18][81]. - Collaboration with agricultural research institutions has led to the establishment of a breeding demonstration base, focusing on local varieties and integrated pest management [26][28][29]. Group 3: Economic Impact - The implementation of the "order agriculture + full social service" model has reduced production costs for farmers by 300 yuan per acre per year, enhancing their income potential [81][82]. - In 2024, the company plans to purchase 34,100 tons of rice, expanding service coverage to over 85,000 acres, with a target of 44,000 tons and over 110,000 acres in 2025 [84][83]. Group 4: Branding and Market Expansion - The industry park is actively promoting the Shantou rice brand through advertising campaigns in major cities, enhancing brand recognition and market presence [54][56][60]. - The establishment of over 10 brand stores and partnerships with more than 600 clients in the food service and retail sectors has facilitated the distribution of Shantou rice products [61][62]. Group 5: Community Engagement - The industry park aims to create a tight-knit interest community among enterprises, village collectives, and farmers, promoting the "Hundred-Thousand-Million Project" to achieve sustainable income growth for farmers [78][79]. - Training programs have been conducted for 1,720 farmers, with 796 individuals gaining employment through the park's initiatives, emphasizing the importance of mechanization and modern agricultural techniques [90][91][92].

Core Viewpoint - The "Zhenpin" certification program in Shantou has successfully certified a total of 44 products, making it the leading region in the eastern and northern parts of Guangdong province [3][4]. Group 1: Certification Achievements - Recently, five enterprises in the Shantou area submitted nine products for the "Zhenpin" certification, which were officially recognized [2]. - The Shenzhen counterpart assistance command for Shantou has facilitated the certification of 44 Shantou products, ranking third in the province and first in the eastern and northern regions of Guangdong [3]. Group 2: Product Quality and Safety - The "Zhenpin" initiative aims to enhance food safety standards and establish a quality standard system for food supplied to Shenzhen, thereby creating a food safety city brand [6][7]. - High-quality agricultural products such as Hai Feng You Zhan rice, Da An garlic, and Shang Ying honey sweet potato are increasingly available in Shenzhen, providing safer food choices for residents [4][5]. Group 3: Support and Incentives - The Shenzhen counterpart assistance command has organized multiple training sessions for the "Zhenpin" certification system and introduced a reward policy, offering 50,000 yuan cash incentives for each product that passes the certification [9][10]. - This initiative encourages more agricultural enterprises in Shantou to improve their food production standards and promotes a significant number of "Shan Nong" quality products to enter the Bay Area market [11].