中国质量新闻网讯（记者 许创业）自深汕对口协作模式建立以来，汕尾市借助"圳品"品牌优势，将老 区优质农特产品深度融入大湾区市场。截至2025年12月，全市累计有68款汕尾产品获评"圳品"，总数居 全省第三、粤东西北地区首位，实现了跨越式发展。这一历程见证了特区技术与老区资源从单向帮扶到 双向共赢的品牌共建之路。 "十五五"时期，汕尾已明确要以"圳品"产品为纽带，推动汕尾特色优质农产品走向湾区、迈向全国。通 过持续开展"圳品"申报评价行动，联合打造"圳品"生产基地，汕尾正加速构建"2+10+N"农业产业发展 格局，为粤港澳大湾区乃至全国市民的米袋子、菜篮子、果盘子提供更安全、优质的选择。 2024年8月26日，汕尾海鲜深圳推介会在深圳海吉星国际农产品物流园举行，现场发布汕尾农产品入 选"圳品"名单，并启动汕尾海鲜进驻华润万家旗下Olé精品超市。本次推介会增强了深圳消费者对汕尾 海鲜的认知和信任度，对汕尾海鲜走向深圳，走向全国具有重要意义。 政策激励成为关键推动力。深圳方面累计投入300余万元帮扶协作资金，支持出台《汕尾市"圳品"培育 奖励办法》，对生产基地在汕尾的企业给予每款产品5万元现金奖励，同时联合汕尾市农 ...

Core Viewpoint - The article highlights the participation of Shantou's agricultural products in the 2025 Global High-end Food and Quality Agricultural Products Expo in Shenzhen, showcasing a variety of high-quality local products from ten leading enterprises in the region [5][10][11]. Group 1: Agricultural Products - Shantou is known for its high-quality agricultural products, including sweet potatoes, rice, and tea, which are cultivated in fertile soil and favorable climate conditions [13][14][30]. - The region's unique products include "Durian Honey Sweet Potato," praised as the "Hermès of sweet potatoes," and "Haifeng Oil Zhan Rice," recognized as a national geographical indication product [18][22][28]. - The exhibition will feature various products such as sweet potato snacks, rice varieties, and specialty teas, allowing consumers to experience the rich flavors of Shantou [19][26][38]. Group 2: Leading Enterprises - Lu Feng City Ju Run Ecological Agriculture Technology Co., Ltd. focuses on green, pollution-free agricultural products, operating over 3,000 acres of ecological planting bases [15][17]. - Haifeng Rice Industry Co., Ltd. has a daily drying capacity of 825 tons and an annual processing capacity exceeding 100,000 tons, emphasizing its role as a key agricultural enterprise in Guangdong [23][24]. - Other notable companies include Lu Feng City Qing Zhi Yuan Ecological Agriculture Co., Ltd., which has a rich history in tea production, and Wu Dun Mountain Tea Industry Co., Ltd., which operates a large-scale tea garden [34][41]. Group 3: Unique Local Specialties - Shantou's climate and soil conditions have led to the cultivation of unique local specialties such as Daan garlic, oil citrus, and golden needle vegetables, which will be showcased at the expo [50][51]. - Daan garlic, recognized for its strong flavor and health benefits, has been elevated from a common seasoning to a regional specialty [53][56]. - The region's oil citrus products, particularly the "Baiyu Sweet Oil Citrus," have received national recognition for their quality and are part of a larger agricultural initiative to increase farmer incomes [59][62]. Group 4: Exhibition Activities - The Shantou exhibition will include various activities such as a sweet potato tasting event and traditional tea-making demonstrations, allowing visitors to engage with the products directly [76][78]. - The event aims to provide a comprehensive experience of Shantou's agricultural offerings, from tasting to cultural performances related to tea [79][80].

Core Insights - The article highlights the upcoming 2025 Global High-end Food and Quality Agricultural Products Expo in Shenzhen, showcasing the Shantou exhibition group and its diverse offerings [5][6][61] - Shantou aims to leverage its unique marine and agricultural products to attract global customers and enhance its market presence [10][59] Group 1: Event Overview - The expo will take place from October 22 to 24 at the Shenzhen Convention and Exhibition Center, featuring a comprehensive exhibition area of 540 square meters [5][9] - Shantou will present an "1+8+N" strong lineup, including eight themed activities and numerous independent exhibitions to showcase its industrial landscape and flavor strengths [7][10] Group 2: Product Offerings - The Shantou exhibition area will feature nearly 20 representative enterprises from sectors such as aquaculture, agriculture, and livestock, presenting over a hundred products [13][14] - Visitors can experience a variety of Shantou's seafood, including "Shantou Three Delicacies" (morning island oysters, sea bass, and mackerel), with educational sessions on their cultivation and cooking methods [16][17] Group 3: Cultural Experience - The expo will include cultural activities, such as a hands-on experience of the Hakka Lei Tea non-heritage production technique, allowing visitors to learn and taste this traditional beverage [32][34] - Performances featuring local folk songs and dances will enhance the cultural atmosphere of the event, creating a unique blend of tradition and modernity [41][44] Group 4: Business Opportunities - The event aims to establish an efficient platform for production and sales connections, promoting high-quality agricultural development in Shantou [47][48] - A dedicated "2025 Shantou Specialty Agricultural Products Supply and Demand Matching Conference" will facilitate direct interactions between suppliers and buyers, employing a one-on-one matching model for effective business connections [54][56]

Core Viewpoint - The article highlights the successful implementation of the "Hundred-Thousand-Million Project" in the Shantou rice industry, focusing on the establishment of a comprehensive service platform that enhances agricultural productivity and farmer income through modern agricultural practices and community engagement [2][5][94]. Group 1: Industry Overview - The Shantou rice industry has transformed from a fragmented structure to a clustered model, with the establishment of a comprehensive service platform for production, procurement, storage, processing, and sales [11][36]. - The planned area of the rice industry park covers 3,037.604 square kilometers, serving 1.36 million farmers with a rice planting area of 890,000 acres and an annual production exceeding 303,700 tons [7][8][6]. Group 2: Agricultural Practices - The industry park promotes a "six unifications" model, which includes unified varieties, planting, standards, drying, purchasing, and settlement, effectively addressing the concerns of farmers at various stages [13][18][81]. - Collaboration with agricultural research institutions has led to the establishment of a breeding demonstration base, focusing on local varieties and integrated pest management [26][28][29]. Group 3: Economic Impact - The implementation of the "order agriculture + full social service" model has reduced production costs for farmers by 300 yuan per acre per year, enhancing their income potential [81][82]. - In 2024, the company plans to purchase 34,100 tons of rice, expanding service coverage to over 85,000 acres, with a target of 44,000 tons and over 110,000 acres in 2025 [84][83]. Group 4: Branding and Market Expansion - The industry park is actively promoting the Shantou rice brand through advertising campaigns in major cities, enhancing brand recognition and market presence [54][56][60]. - The establishment of over 10 brand stores and partnerships with more than 600 clients in the food service and retail sectors has facilitated the distribution of Shantou rice products [61][62]. Group 5: Community Engagement - The industry park aims to create a tight-knit interest community among enterprises, village collectives, and farmers, promoting the "Hundred-Thousand-Million Project" to achieve sustainable income growth for farmers [78][79]. - Training programs have been conducted for 1,720 farmers, with 796 individuals gaining employment through the park's initiatives, emphasizing the importance of mechanization and modern agricultural techniques [90][91][92].

Core Viewpoint - The "Zhenpin" certification program in Shantou has successfully certified a total of 44 products, making it the leading region in the eastern and northern parts of Guangdong province [3][4]. Group 1: Certification Achievements - Recently, five enterprises in the Shantou area submitted nine products for the "Zhenpin" certification, which were officially recognized [2]. - The Shenzhen counterpart assistance command for Shantou has facilitated the certification of 44 Shantou products, ranking third in the province and first in the eastern and northern regions of Guangdong [3]. Group 2: Product Quality and Safety - The "Zhenpin" initiative aims to enhance food safety standards and establish a quality standard system for food supplied to Shenzhen, thereby creating a food safety city brand [6][7]. - High-quality agricultural products such as Hai Feng You Zhan rice, Da An garlic, and Shang Ying honey sweet potato are increasingly available in Shenzhen, providing safer food choices for residents [4][5]. Group 3: Support and Incentives - The Shenzhen counterpart assistance command has organized multiple training sessions for the "Zhenpin" certification system and introduced a reward policy, offering 50,000 yuan cash incentives for each product that passes the certification [9][10]. - This initiative encourages more agricultural enterprises in Shantou to improve their food production standards and promotes a significant number of "Shan Nong" quality products to enter the Bay Area market [11].