Core Insights - The Guangdong exhibition at the 2025 National Grain and Oil and Soybean Industry Expo in Changsha showcased nearly 200 high-quality grain and oil products, highlighting the province's advancements in the industry [2][4][5] - The event demonstrated the strong market presence and innovative capabilities of Guangdong's grain and oil sector, attracting significant attention and inquiries from attendees [7][8][10] Industry Overview - The Guangdong grain and oil industry has achieved substantial results in product variety upgrades, brand cultivation, and overall chain enhancement since the implementation of the "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" [5][6] - The province's rice cultivation dominates, with rice planting area accounting for 83% of the total grain sown area and production contributing 86% of the total grain output [31][32] Product Highlights - The Guangdong rice, particularly the high-quality "Silk Seed Rice," has gained national recognition, with various regional brands and products supporting its reputation [34][36] - The exhibition featured local specialties such as fermented products, including soy sauce and doubanjiang, which hold significant market shares nationally [40][41] Innovation and Research - The Guangdong agricultural research institutions showcased multiple innovations, emphasizing the province's leading breeding capabilities and the successful commercialization of high-quality varieties [50][52][56] - The introduction of advanced technologies, such as smart seedling factories and IoT management, has further enhanced the quality and productivity of the rice industry [57] Market Dynamics - The exhibition's popularity reflects the strong consumer interest in Guangdong's unique flavors and the robust capabilities of its grain and oil industry [62][63] - The "Yue Brand" grain and oil products are expected to expand from Guangdong to the national market, continuing to build on the province's agricultural legacy [64][65]

Core Viewpoint - Guangdong's promotion of green and high-quality agricultural products is gaining significant attention, showcasing the province's commitment to agricultural quality and brand development [9][12][56]. Group 1: Event Overview - The 23rd China International Meat Industry Exhibition was held from September 15 to 17 in Xiamen, featuring a national agricultural product supply and demand matching event organized by the Ministry of Agriculture and Rural Affairs [2][3]. - Five Guangdong enterprises participated in the event, promoting "Yue" branded green and high-quality agricultural products, attracting numerous buyers for discussions [5][6]. Group 2: Agricultural Product Quality - Guangdong has focused on the "three products and one standard" strategy (green food, organic agricultural products, geographical indication products, and compliance certification) to promote high-quality agricultural development [9]. - As of August 31, 2025, the total number of certified green and high-quality agricultural products in Guangdong is expected to reach 1,532, including 799 green foods, 92 organic products, and 578 nationally recognized specialty products, with a product compliance rate consistently above 98% [10][11]. Group 3: Product Highlights - Guangdong's agricultural products are known for their "green, healthy, and authentic" characteristics, supported by a complete quality control system from planting to processing and sales [13][15]. - Notable products include dried longan and lychee from Guangdong Danchun Food Technology Co., which emphasize their 16 years of green certification and superior taste [16][18]. - Yingde City Yipin Tea Co. showcased its "Yingzhou Red Rhythm" series of black tea, highlighting the use of over 60-year-old tea trees and traditional farming methods to ensure high quality [20][22]. Group 4: Economic Impact - The New Year Chenpi, a geographical indication product, is projected to have an industry chain output value exceeding 26 billion yuan in 2024, creating 78,000 jobs and increasing per capita income by 26,000 yuan [40][41]. - Guangdong Yihao Food Co., a key agricultural enterprise, expects sales to exceed 3.5 billion yuan in 2024, with its pork products having double the fat content of ordinary pork, enhancing flavor [45][46]. Group 5: Market Response - Buyers expressed interest in Guangdong's unique agricultural products, emphasizing the importance of brand stories and cultural heritage that align with current consumer demands for "green, healthy, and traceable" products [52][53]. - The event served as a significant platform for agricultural exchange and cooperation between Guangdong and Fujian, reinforcing Guangdong's leading position in the green agricultural sector [54][56].