21世纪经济报道记者 高江虹 11月5日-10日，上海国家会展中心，第八届中国国际进口博览会如期而至，155个国家、地区和国际组 织参与，4108家境外企业参展，展览总面积突破43万平方米，多项数据创下历史新高。 在这个全球顶尖品牌秀肌肉的舞台，奢侈品三巨头——LVMH、开云和历峰集团依旧占据着消费品展区 的核心位置，展台第六次毗邻而居，这场竞技因一位新角色的登场增添了几分看点。 与往年不同的是，9月刚上任的开云集团首席执行官卢卡·德·梅奥首次来到进博会，为开云集团展台揭 幕，成为三大奢侈品集团中第一位参加进博会的集团首席执行官。 其实除了出席进博会，过去四五天卢卡·德·梅奥还在上海和香港完成了中国市场的首访，亲自了解开云 集团旗下最重要的市场之一。在他之前，LVMH路威酩轩集团董事长兼CEO伯纳德·阿尔诺于9月中旬也 到访中国。 随着中国奢侈品市场在三季度显现出企稳回升的迹象，以及各大奢侈品集团纷纷推出针对中国市场的战 略调整，这场围绕中国消费者的争夺战将更加激烈。而进博会这个舞台，正是这场静默而激烈变革的最 佳见证。 三巨头同台秀肌肉 奢侈品巨头们本次进博会带来的不仅是精美商品，更是对中国市场态度的集中体 ...

Core Insights - The China International Import Expo (CIIE) has become a significant platform for showcasing global brands and fostering cross-cultural exchanges, emphasizing China's strategic importance in the global market [1][20] - Major global fashion brands are intensifying their focus on the Chinese market, enhancing local engagement and brand value communication [1][2] Group 1: CIIE Overview - The eighth CIIE commenced on November 5, showcasing innovations in products, craftsmanship, culture, and technology from global brands [1] - The event serves as a bridge for practical cooperation across various industries, including fashion, beauty, sports, supply chains, and cross-border e-commerce [1] Group 2: Kering Group Participation - Kering Group presented multiple luxury brands, including Gucci, Saint Laurent, and Balenciaga, highlighting craftsmanship and innovation [2][6] - Gucci showcased a collection of vintage silk scarves and hosted interactive workshops, while Balenciaga launched a new fragrance series [4][6] Group 3: LVMH's Focus on Sustainability - LVMH emphasized sustainable development at the expo, showcasing seven iconic brands and their commitment to responsible aesthetics [7][9] - Louis Vuitton introduced innovative measures for sustainable design, while Dior presented products aligned with sustainability principles [9][10] Group 4: Richemont Group's Cultural Resonance - Richemont Group featured brands like Cartier and Van Cleef & Arpels, focusing on craftsmanship and cultural themes [11][13] - The group highlighted the significance of Chinese zodiac culture through product designs, including a watch series dedicated to the Year of the Horse [13] Group 5: Fast Fashion and Sustainability - Fast fashion brand Uniqlo presented a large exhibition space, showcasing new products and sustainable practices [14][16] - The brand introduced upcycling projects and collaborated with artists for exclusive collections, emphasizing its commitment to sustainability [16] Group 6: MUJI's Localized Strategy - MUJI celebrated its 20th anniversary in China, emphasizing its commitment to local development and environmental respect [17][19] - The brand has established a local product development team, enhancing its supply chain and achieving consistent sales growth in the Chinese market [19][20]