新华财经罗马1月6日电名创优品意大利公司总经理陈聪近日接受新华财经记者采访时表示，欧洲市场是 公司海外发展的战略重心之一。自2024年以来，名创优品在欧洲核心市场如意大利、法国、德国打造了 多家标杆直营门店。目前，名创优品在欧洲已有300多家门店，在意大利有超过60家，其中超10家是直 营标杆店铺。 在竞争激烈、成本高企、合规复杂的欧洲成熟市场环境中，与传统印象中依赖"低价刺激"的中国零售出 海路径不同，名创优品的经营逻辑更接近于一套高度标准化、以效率和系统驱动的零售运营模式，通过 与集团倡导的"全球本土化"理念相结合，共同支撑海外业务的高质量增长。 以IP和情绪价值为核心的产品策略，实质上指向一类核心消费人群——年轻消费者。麦肯锡咨询公司在 《2025年消费者趋势报告》中指出，理解Z世代（通常指1996年至2010年出生的一代人）消费者及其消 费行为，是面向消费者的品牌和零售商所面临的最大机遇之一。报告预计，Z世代有望成为历史上最具 消费能力的一代，其消费增长速度显著高于父辈。 从聚焦Z世代到应对更广阔的全球市场，名创优品撬动"本土情感"的逻辑一以贯之。团队称，"全球本土 化"策略的核心，在于保持品牌全球一 ...

记者丨 孔海丽 编辑丨骆一帆 2026年1月，拉斯维加斯，内华达沙漠的冷风吹不散这座不夜城的燥热，举办了近60年的国际 消费电子展（CES）即将开幕。作为全球科技界的风向标，CES向来不缺新鲜事，但今年，来 自中国的智造，更亮眼了。 在这个全球竞技场上，中国科技企业已经有了实力标签。联想、TCL、阿里等大厂的实力自不 必多说，新起之秀也不遑多让。 CES官网上，"Top Trends"的代表展商里，赫然出现了中国的宇树、追觅。 如果说几年前，中国硬件公司出海还带着"性价比"和"供应链溢出"的标签，现在，这种刻板印 象正在被彻底粉碎。全球化风潮下，中国科技企业的硬核技术产品，已经在各处开花。 21世纪经济报道记者在正式开展前，采访了四家颇具代表性的中国科技公司——星动纪元、傲 鲨智能、追觅科技和九号公司。作为观察样本，他们分别代表了具身智能、外骨骼、智能清洁 领域和智能短交通领域的全球头部战力。通过与他们的高管对话，试图拆解出中国硬科技出海 的2026新图景：一次关于"系统能力"与"全球本土化"的深度跃迁。 场景落地拐点： 市场不再追捧单纯的技术炫技，而是锚定真实场景的生产力价值。星动纪元 全尺寸双足人形机器人 ...

演讲开篇，冯蓝萱立足行业宏观视角，剖析当前市场格局：头部品牌的集中度持续提升，万店品牌门店 规模同比增长21.8%；尽管餐饮行业的整体增速放缓，下沉市场仍保持9.6%的增长率。海外中餐门店总 数持续增长，目前已达到70万家。在她看来，"出海已经不是一道选择题，而是所有追求长远发展的企 业必须面临的必答题。" 与此同时，现制饮品市场正迎来高速增长期。数据显示，预计到2028年，全球市场规模将突破1.1万亿 美元，占全球饮料市场近一半份额。其中，东南亚市场预计以复合年增长率19.8%领先全球所有区域。 人均年消费量也预测将从目前的16杯提升至36杯。"现制新茶饮已经不是一个区域性机会，而是一个全 球级赛道。"冯蓝萱说道。 面对这一趋势，冯蓝萱详解了益禾堂的出海哲学——"全球本土化"，让品牌保持全球标准的基础上，真 正扎根于每一个海外市场。这一战略也始终贯穿产品本地化、供应链本地化、人才本地化三大维度。 来源：环球网 在产品本土化方面，针对东南亚市场对茶饮"浓"与"甜"的偏好，益禾堂在坚守"好山好水好茶"核心理念 的基础上，推出"好茶系列premium tea"，精准契合当地口味需求，在越南、泰国、马来西亚等市场广 ...

斯特凡纳在媒体访谈中表示："多年来，地中海俱乐部依托复星的本土化能力，持续为中国度假产业引 入国际专业经验，打造创新产品，助力行业实现高质量发展。如今，这一深度合作伙伴关系已成为连接 中法两国经济与文化的重要桥梁之一。它既为法国宾客打开了探索中国文化魅力的窗口，也向中国宾客 敞开了体验法式艺术生活的大门。这不仅是对商业成功的认可，更是对两国文化互信与共同愿景的肯 定。"他还分享了地中海俱乐部如何在中国打造更贴近本土消费者偏好、深度链接在地文化的度假产 品，并介绍了智能度假管家等AI赋能文旅的创新实践。 斯特凡纳表示："中国市场始终是地中海俱乐部的核心战略市场。面向未来，我们将坚持'全球本土 化'战略，加速深化在中国的产品与市场布局。依托75年沉淀的法式度假基因与创新精神，在复星的大 力支持下，地中海俱乐部将继续为中法文化交流与经贸合作搭建桥梁，续写共赢发展的新篇章。"（陈 晨） 12月3日至5日，法国总统马克龙对中国进行国事访问。作为法国文旅行业代表，复星旅文旗下Club Med地中海俱乐部总裁兼首席执行官斯特凡纳·马凯尔随同访华，参加中法企业家委员会第七次会议。 地中海俱乐部在复星支持下持续推进全球化发展与 ...

其三，接受"每个地方都是自己的总部"的理念。除研发与供应链保持全球一体化外，其他环节均实现本土化，摒弃传统 的"中国总部主导、海外为下属机构"思维。公司在海外的身份只有三个：投资人、供应链与研发服务商、品牌IP授权方。只要 BeBeBus品牌能在当地实现本土化成功，就是公司全球化的成功。 关于全球化策略，汪铂言做了三点总结："第一，聚焦原点市场与原点渠道。全球市场广阔，就像在中国做品牌需要明确 原点人群、原点市场和原点渠道一样，全球化也需优先选择适合自己的切入点。聚焦具体国家深耕；第二，重视本地化政企关 系。海外市场同样需要处理好与当地政府的关系，这是业务落地的重要基础；第三，坚守底线，融入本土生态。杜绝触碰当地 政策红线。每个行业、每个市场的机会都不属于单一企业，要摒弃用效率和性价比打压本土玩家的思维，真正融入当地，成为 本土生态的一员。同时，要提前建立风险应对机制，比如在部分地区提前准备应急现金等。" 汪铂言认为，出海与在国内创业本质相同，没有捷径可走，必须高度战略聚焦，对核心竞争力进行长期坚定的投资，深度 思考且保持耐心，不能将海外市场视为"可随意切换的增长机会"。对待每个国家的市场，都要像创业第一天那 ...

在伊斯坦布尔的一家花店里，老板轻轻一点手机App，便能看 着满载自家鲜花的车辆穿梭于欧亚大陆交汇的街巷，轨迹在屏 幕上清晰可见。 封图：图片资料室 这个场景在一年之前，还难以想象。改变源于一款名为Lalamove的橙色图标，它携带着货拉拉在 中国大湾区以及东南亚历经亿万订单验证的即时配送模式，在中东这片物流"沃土"， 试图为无数 中小企业写下新的增长故事。 土耳其，机遇藏于细节中 2024年11月，货拉拉海外品牌Lalamove在伊斯坦布尔悄然上线。这座横跨欧亚的城市，不仅是 土耳其的经济心脏，更是"一带一路"上的关键枢纽。 作为全球贸易、物流和制造业的交汇点，土耳其拥有300万家中小企业，它们贡献了该国经济的半 壁江山，却面临着线上零售仅占整体零售总额3.5%的现实，物流市场如同一片尚未开垦的沃土。 Lalamove带着它的即时配送模式，试图在这片土地上复制奇迹，其车型从摩托车到小型汽车、厢 式卡车，几乎覆盖了所有中小企业的物流场景。 从让货物动向一目了然的实时GPS追踪功能，到显著提升企业运营效率的多站点配送和API集成， 这些技术与运营模式也被Lalamove系统性地引入街头巷尾。 在土耳其市场，Lal ...

这个场景在一年之前，还难以想象。改变源于一款名为Lalamove的橙色图标，它携带着货拉拉在中国大 湾区以及东南亚历经亿万订单验证的即时配送模式，在中东这片物流"沃土"， 试图为无数中小企业写 下新的增长故事。 土耳其，机遇藏于细节中 2024年11月，货拉拉海外品牌Lalamove在伊斯坦布尔悄然上线。这座横跨欧亚的城市，不仅是土耳其的 经济心脏，更是"一带一路"上的关键枢纽。 作为全球贸易、物流和制造业的交汇点，土耳其拥有300万家中小企业，它们贡献了该国经济的半壁江 山，却面临着线上零售仅占整体零售总额3.5%的现实，物流市场如同一片尚未开垦的沃土。 Lalamove带着它的即时配送模式，试图在这片土地上复制奇迹，其车型从摩托车到小型汽车、厢式卡 车，几乎覆盖了所有中小企业的物流场景。 从让货物动向一目了然的实时GPS追踪功能，到显著提升企业运营效率的多站点配送和API集成，这些 技术与运营模式也被Lalamove系统性地引入街头巷尾。 在土耳其市场，Lalamove的掘金之道，不在于大刀阔斧的颠覆，而在于对市场细节的精准把握与深耕。 当地团队在调研中发现：个人用户对"按需配送服务"并不熟悉，市场被传统 ...

Core Insights - The global energy transition is advancing, and China's wind power industry is shifting from "capacity export" to "ecological rooting" in overseas markets [1] - The success of companies like SANY Heavy Energy relies on both technological strength and the ability to adapt to local ecosystems and global regulations [1][2] - The wind power industry is capital, technology, and compliance-intensive, requiring companies to build resilient local supply chains and improve cross-cultural collaboration [1] Company Overview - SANY Heavy Energy's South Kou Industrial Park in Beijing is a key manufacturing hub, featuring advanced wind power equipment and recognized as a "lighthouse factory" [2][5] - The company has developed the world's largest 35 MW six-degree-of-freedom wind turbine test platform, showcasing its leadership in technology and innovation [3][6] - SANY Heavy Energy emphasizes quality and innovation, with a commitment to R&D, investing approximately 5% of its revenue annually [7][8] Market Dynamics - The wind power industry is entering a new cycle, with a goal of reaching 1.3 billion kW of cumulative installed capacity by 2030 [8] - SANY Heavy Energy is experiencing fluctuations in performance due to competitive pricing pressures but anticipates a recovery in gross margins as low-price orders are digested [9][10] - The company has secured over 2 GW of overseas orders, indicating a strong growth trajectory in international markets [10][11] Global Strategy - SANY Heavy Energy's globalization strategy includes establishing subsidiaries and localized marketing teams in key regions such as Europe, South Asia, and Africa [10] - The company aims to implement localized production to meet local market demands while reducing costs and improving delivery efficiency [10][11] - The focus on a "core hub + regional node" supply chain structure is designed to maintain technological advantages while enhancing operational efficiency [10]

Core Insights - Professor Teng Bingsheng emphasizes the current characteristics of unicorn companies, which include rapid technological innovation, internationalization, and diversification, with artificial intelligence and smart manufacturing being key financing hotspots [5] Group 1: Research and Theoretical Framework - Professor Teng's research focuses on the survival status and development trends of unicorn companies under international circumstances, highlighting the importance of "patient capital" and "strategic ecological positioning" in overcoming economic challenges [5] - He is recognized as an authority in strategic alliances, analyzing the relationship between alliance termination and performance, and the impact of task complexity, national attributes, and experience on alliance success [5] Group 2: Practical Insights and Case Studies - The analysis of R&D alliance risk-sharing mechanisms in the biopharmaceutical industry reveals how companies can reduce innovation risks and expand market boundaries through collaboration [5] - Successful case studies, such as the collaboration between an international pharmaceutical company and a local Chinese firm, demonstrate how risk-sharing models can accelerate new drug launches [5] Group 3: Trends and Predictions - Based on research on the "unicorn ecosystem in the smart era," Professor Teng predicts that digital transformation will significantly reshape global supply chains, urging companies to adopt a three-step approach: scenario digitization, digital networking, and network intelligence [5] Group 4: Methodology and Decision-Making - The "Dark Horse Training Camp" model is presented as an innovative experience, emphasizing the need for entrepreneurs to identify disruptive technologies and build competitive barriers [5] - The importance of data-driven decision-making is highlighted, with examples illustrating how scientific analysis can uncover hidden patterns rather than relying solely on surface correlations [5] Group 5: International Perspective - The significance of "Glocalization" strategy is stressed, where companies must integrate local elements into their global strategies to meet diverse market demands [5] - Successful examples from brands like Miaokelando and OATLY in the Chinese market illustrate how international brands can achieve a win-win situation in brand and sales through strategic product selection and marketing [5]

Core Viewpoint - The acquisition of a 29.99% stake in Zhenai Meijia by Tanjie Technology is a strategic move aimed at enhancing operational capabilities through AI integration, reflecting a broader trend of traditional manufacturing companies seeking digital transformation in response to global trade challenges [1][2][7]. Company Overview - Zhenai Meijia, a home textile company based in Yiwu, Zhejiang, specializes in the design, production, and sales of household textiles, particularly blankets, with annual revenues ranging from 800 million to 1 billion yuan, 80% of which comes from overseas markets [1][3]. - The company has faced declining revenues and profits in 2023 and 2024, attributed to increased competition from Southeast Asia, rising operational costs, and a slowdown in global demand for textiles [3][4]. Industry Context - The global trade environment is shifting, with many export-oriented manufacturing companies experiencing growth anxiety due to rising costs and competition [3][4]. - China's foreign trade growth has significantly slowed, with a drop in textile and apparel exports by 8.1% in 2023, following a peak growth of 21.4% in 2021 [3][4]. Strategic Integration - The partnership between Zhenai Meijia and Tanjie Technology is characterized as a "deep integration" rather than a simple financial merger, aiming to leverage AI capabilities to transform traditional manufacturing processes [2][7]. - Tanjie Technology, a company focused on AI and big data applications, is positioned to enhance Zhenai Meijia's operational efficiency and market responsiveness through its AI-driven solutions [8][10]. AI and Digital Transformation - The integration of AI is seen as crucial for future competitiveness, with a shift from traditional resource and scale advantages to data-driven decision-making and automated operations [4][6]. - A significant majority of companies (89.84%) are reportedly applying AI in their operations, with a focus on data analysis and customer service [6][15]. - Tanjie Technology's AI solutions are designed to optimize sales processes and enhance customer engagement, which is essential for Zhenai Meijia's international expansion and operational efficiency [10][13]. Future Outlook - The collaboration is expected to set a precedent for the integration of AI in traditional industries, marking a transition from superficial AI applications to deep, transformative implementations [17]. - The success of this integration will depend on overcoming challenges related to data quality, organizational restructuring, and the effective collaboration between human and AI agents [15][17].