Core Insights - The entertainment preferences of consumers in China are shifting from occasional experiences to daily leisure activities, indicating a transformation in lifestyle choices [1] - New consumer demands are driving the emergence of innovative business models in urban leisure, characterized by a blend of immersive, complex, and online experiences [1] - The trend of Hong Kong residents traveling to mainland China for leisure activities is becoming a significant aspect of the integration within the Greater Bay Area [1] Group 1: Consumer Behavior - Hong Kong tourists are increasingly seeking leisure activities that provide emotional value and relaxation, moving away from traditional shopping habits [1] - The "must-visit list" has become a key tool for Hong Kong visitors to explore leisure options in mainland China [1] - A notable 40% of visitors to PARTYDAY in Shenzhen are from Hong Kong, with a high rate of repeat customers [2] Group 2: Business Models - The汤崎 brand focuses on creating a relaxing urban destination by combining bathing, spa, and entertainment services, operating 24/7 [2] - PARTYDAY integrates sports, entertainment, and technology, offering a cost-effective experience with multiple attractions and social activities [2] - The digital service enhancements at PARTYDAY, such as the "Adventure Island" mini-program, allow for real-time score tracking and engagement [3] Group 3: Economic Impact - In 2024, it is projected that 81.91 million Hong Kong residents will travel to mainland China, representing a year-on-year increase of over 50% [3] - The estimated total spending by these travelers is approximately HKD 55.7 billion, an increase of nearly HKD 20 billion compared to 2023 [3] - The spending patterns of Hong Kong visitors show that over 80% of their expenditures in mainland China are on lifestyle services, with retail accounting for 28% [4] Group 4: Cross-Border Consumption - The cross-border consumption trend is not displacing spending in Hong Kong but is creating a complementary consumption pattern [4] - The "weekend economy" driven by Hong Kong visitors is significantly boosting local service consumption and enhancing brand standards in mainland cities [4] - Factors such as price differences, exchange rates, and the development of infrastructure in the Greater Bay Area are supporting this trend [4]