每经编辑｜段炼 近年来，越来越多的港人选择在大湾区长期居住，从"北上消费"升级为"北上生活""北上养老"，进而催生了信贷、社保、医保等全方位的跨境服务需求。 "北上买社保、医保"也成为社交平台上的新热点。小红书平台一则近期仍在持续更新的"港人北上买社保攻略"贴文里，一位香港网友自称目前在港工作， 决定以后退休回深圳养老，已经以深圳灵活就业形式申请深圳社保，每月支付费用1000元。 "每月交898元， 20年后退休，领4年就能回本" 据第一财经报道，在各大社交平台上，关于在广州、深圳等大湾区城市购买社保、规划退休的经验帖文日渐增多，掀起一股跨境养老规划的热潮。 广东省社会保障基金管理局数据显示，截至2024年8月，港澳居民在粤参加养老、工伤、失业保险共33.28万人次，较2021年底前增长118.93%。 "在盐田养老，成本低、配套全，还有海景可看。"50多岁的李生从事跨境贸易，频繁往来深港之间。 他给记者算了一笔账：按目前标准，仅缴纳养老保险，每月支出898元，缴满20年后，预计每月可领取3000多元养老金，"4年左右就能回本"。 对他而言，这份内地社保可成为香港强积金之外的有力补充。目前在香港65岁可一次性 ...

Core Insights - The entertainment preferences of consumers in China are shifting from occasional experiences to daily leisure activities, indicating a transformation in lifestyle choices [1] - New consumer demands are driving the emergence of innovative business models in urban leisure, characterized by a blend of immersive, complex, and online experiences [1] - The trend of Hong Kong residents traveling to mainland China for leisure activities is becoming a significant aspect of the integration within the Greater Bay Area [1] Group 1: Consumer Behavior - Hong Kong tourists are increasingly seeking leisure activities that provide emotional value and relaxation, moving away from traditional shopping habits [1] - The "must-visit list" has become a key tool for Hong Kong visitors to explore leisure options in mainland China [1] - A notable 40% of visitors to PARTYDAY in Shenzhen are from Hong Kong, with a high rate of repeat customers [2] Group 2: Business Models - The汤崎 brand focuses on creating a relaxing urban destination by combining bathing, spa, and entertainment services, operating 24/7 [2] - PARTYDAY integrates sports, entertainment, and technology, offering a cost-effective experience with multiple attractions and social activities [2] - The digital service enhancements at PARTYDAY, such as the "Adventure Island" mini-program, allow for real-time score tracking and engagement [3] Group 3: Economic Impact - In 2024, it is projected that 81.91 million Hong Kong residents will travel to mainland China, representing a year-on-year increase of over 50% [3] - The estimated total spending by these travelers is approximately HKD 55.7 billion, an increase of nearly HKD 20 billion compared to 2023 [3] - The spending patterns of Hong Kong visitors show that over 80% of their expenditures in mainland China are on lifestyle services, with retail accounting for 28% [4] Group 4: Cross-Border Consumption - The cross-border consumption trend is not displacing spending in Hong Kong but is creating a complementary consumption pattern [4] - The "weekend economy" driven by Hong Kong visitors is significantly boosting local service consumption and enhancing brand standards in mainland cities [4] - Factors such as price differences, exchange rates, and the development of infrastructure in the Greater Bay Area are supporting this trend [4]

Group 1 - The housing situation in Hong Kong is dire, with 220,000 people living in less than 10 square meters, and it takes an average of 14.4 years of income for a typical family to buy a home [1][8][10] - In contrast, purchasing a property in Guangdong is significantly more affordable, with a 51 square meter unit in Huizhou priced at approximately 400,000 yuan, which is half the price compared to 2020 [1][3][7] - A recent survey by Bank of China Hong Kong indicates that Hong Kong residents prefer to buy properties in Shenzhen, followed by Guangzhou, Zhongshan, Zhuhai, and Macau [1][13] Group 2 - The trend of Hong Kong residents moving north for consumption has expanded beyond real estate, with significant spending in supermarkets and popular dining spots across the Greater Bay Area and even inland cities like Chongqing and Changsha [2][16][21] - Longfor Group has recently sold 400 units targeting Hong Kong buyers in various locations including Huizhou, Zhongshan, Guangzhou, and Dongguan [2][4] - The average price for properties in Huizhou is now between 8,000 to 8,600 yuan per square meter, a significant drop from the previous range of 10,400 to 14,000 yuan per square meter [5][6] Group 3 - The housing crisis in Hong Kong has led to a long waiting time for public housing, averaging 5.3 years, which exacerbates the living conditions for many families [11] - The Guangdong province has implemented policies to ease property purchase restrictions for Hong Kong residents, facilitating cross-border transactions [12][15] - As of June 2025, there have been 3,341 property transactions involving Hong Kong residents in Guangdong, generating approximately 3.08 billion yuan in cross-border income [15]

Core Viewpoint - The trend of Hong Kong residents consuming in mainland China does not negatively impact their local consumption, as evidenced by a systematic study conducted by Hong Kong Chinese University [3][6]. Group 1: Consumption Trends - Hong Kong residents' travel to mainland China has returned to pre-pandemic levels, with approximately 9% of total consumption being spent abroad, amounting to about 50 billion HKD per quarter [4]. - The average spending of Hong Kong residents in mainland China ranges from 300 to 500 HKD per person, with over 450 million active users on the AlipayHK platform reflecting the consumption habits of more than two-thirds of Hong Kong residents [5]. - The consumption patterns differ significantly between Hong Kong and mainland China, with over 80% of spending in mainland China on lifestyle services, while local consumption in Hong Kong is primarily focused on retail and dining [5][6]. Group 2: Service Industry Dynamics - The upgrading of the service industry in mainland China has created new consumption forms that are difficult for Hong Kong to replicate, contributing to the sustained trend of residents consuming in mainland China [6]. - Digital services are becoming a key driver for integration in the Greater Bay Area, with over 200,000 Hong Kong residents using cross-border services in the past year, shifting from spontaneous to essential consumption [6][7]. Group 3: Economic Implications - The increase in Hong Kong residents' consumption in mainland China has led to a spillover effect, expanding beyond major cities to lower-tier cities and other regions [7]. - The consumption patterns indicate a potential outflow of spending from Hong Kong, which could lead to structural changes in the local economy if the trend continues [9]. - Historical data shows that foreign tourists' spending in Hong Kong has consistently exceeded local residents' spending abroad, indicating a net inflow of consumption that supports local businesses [8].

Core Viewpoint - The research conducted by Professor Song Zheng and his team at the Chinese University of Hong Kong indicates that Hong Kong residents' consumption in mainland China does not negatively impact their spending in Hong Kong [1] Group 1: Consumption Patterns - Hong Kong residents primarily spend on life services in mainland China, while their consumption in Hong Kong is focused on retail and dining sectors [1] - The consumption of Hong Kong residents in mainland China has expanded from major cities like Shenzhen and Guangzhou to second-tier cities in the Greater Bay Area, such as Zhongshan and Jiangmen, as well as to cities like Chongqing and Changsha [1] Group 2: Cross-Border Consumption Trends - The trend of Hong Kong residents traveling to mainland China has been facilitated by the convenience and widespread adoption of payment methods, leading to significant consumption spillover [1] - The number of trips made by Hong Kong residents to mainland China has returned to pre-pandemic levels, indicating a recovery in cross-border travel [1] Group 3: Overall Consumption Impact - The proportion of Hong Kong residents' overseas consumption relative to total consumption has remained relatively stable before and after the pandemic, suggesting that spending in mainland China has not displaced consumption in Hong Kong [1]

Core Insights - The report by Professor Song Zheng from the Chinese University of Hong Kong indicates that Hong Kong residents' consumption in mainland China does not negatively impact their local spending, contrary to popular belief [1][2] Group 1: Consumption Patterns - Hong Kong residents' outbound consumption accounts for approximately 9% of total consumption, with quarterly spending around 500 billion HKD, remaining stable pre- and post-pandemic [1] - The average spending per Hong Kong resident in mainland China is estimated to be between 300 and 500 HKD [1] - In mainland China, service sector spending constitutes about 50% of total expenditures for experienced AlipayHK users, while retail spending is only 28% [2] Group 2: Service Sector Insights - Over 80% of service sector spending by Hong Kong residents in mainland China is attributed to lifestyle services, contrasting with the focus on retail and dining in Hong Kong, which account for 58% and 29% respectively [2] - The report suggests that the services available in mainland China do not directly compete with those in Hong Kong, as they offer products that are unavailable locally [2] Group 3: Market Trends - The consumption trend of Hong Kong residents is expanding beyond major cities like Shenzhen and Guangzhou to other regions in mainland China, indicating a gradual integration of the cross-border consumption market [2] - The convenience and popularity of payment methods have contributed to a noticeable spillover effect in the mainland consumption market [2]