Core Insights - Tongrentang's new high-content vitamin K2 liquid calcium series was launched on JD Health, achieving top sales on the first day [1] - The health consumption trend is shifting from individual to family-oriented, with a focus on bone health as a key concern for households [1] - Consumers are increasingly seeking personalized nutritional solutions rather than generic health products [1] Product Details - The new product series contains 70 micrograms of vitamin K2, along with sufficient calcium and vitamin D, aimed at reducing the risk of vascular calcification associated with traditional calcium supplementation [2] - Tailored formulations are provided for different demographics: - For children and adolescents, zinc is added to the high calcium formula - For women, especially pregnant and postpartum women, a highly absorbable liquid calcium form is used - For individuals over 45, magnesium, zinc, and manganese are included to support collagen synthesis and bone metabolism [2] Strategic Collaboration - JD Health and Tongrentang have strengthened their strategic partnership to explore growth potential in bone nutrition and accelerate product innovation [2] - JD Health aims to leverage its platform to introduce high-quality nutritional products and promote scientific nutritional concepts to meet diverse consumer needs [2]

Core Viewpoint - The partnership between Tongchen Baijian and the Everest climbing team highlights the company's commitment to providing bone health nutrition products, establishing a "Bone Strength Reserve Station" at Everest Base Camp to support climbers in their pursuit of reaching the summit [1][4]. Group 1: Partnership and Initiatives - Tongchen Baijian has become the exclusive bone nutrition partner for the Everest climbing team, providing various bone health products to support their climbing efforts [1][4]. - The establishment of the Bone Strength Reserve Station at Everest Base Camp aims to ensure the bone health of climbers facing extreme conditions [4]. Group 2: Product Development and Innovation - The company has launched a series of high-content vitamin K2 liquid calcium products targeting specific demographics, including women (pregnant and nursing), children, and individuals over 45 [3][6]. - The new 70 micrograms vitamin K2 liquid calcium product is designed to enhance calcium absorption and is backed by extensive research, including over 4,000 authoritative studies from 15 countries [5][6]. Group 3: Scientific Approach and Consumer Trust - Tongchen Baijian emphasizes a scientific evidence-based approach in product development, ensuring that formulations meet the nutritional needs of different consumer groups [6]. - The company has initiated a large-scale real-world study in the field of bone and joint health to validate the efficacy of its products [6].