Core Insights - Tongrentang's new high-content vitamin K2 liquid calcium series was launched on JD Health, achieving top sales on the first day [1] - The health consumption trend is shifting from individual to family-oriented, with a focus on bone health as a key concern for households [1] - Consumers are increasingly seeking personalized nutritional solutions rather than generic health products [1] Product Details - The new product series contains 70 micrograms of vitamin K2, along with sufficient calcium and vitamin D, aimed at reducing the risk of vascular calcification associated with traditional calcium supplementation [2] - Tailored formulations are provided for different demographics: - For children and adolescents, zinc is added to the high calcium formula - For women, especially pregnant and postpartum women, a highly absorbable liquid calcium form is used - For individuals over 45, magnesium, zinc, and manganese are included to support collagen synthesis and bone metabolism [2] Strategic Collaboration - JD Health and Tongrentang have strengthened their strategic partnership to explore growth potential in bone nutrition and accelerate product innovation [2] - JD Health aims to leverage its platform to introduce high-quality nutritional products and promote scientific nutritional concepts to meet diverse consumer needs [2]