Core Viewpoint - The phenomenon of celebrities selling online courses is growing, but the long-term value of knowledge paid by celebrity influence is questionable [5][10][30] Group 1: Celebrity Course Sales - Celebrities like Wang Feng and others are leveraging their influence to sell online courses, with Wang Feng's music course priced at 299 yuan, promising to teach creation in 30 days [3][5] - The sales figures reveal a stark contrast; Wang Feng's live session sold 5,600 courses, while the average daily sales for his associated music academy are only 30 [6][10] - Other celebrities, such as Wang Leehom, also face challenges, with his high-priced course selling only 626 units, indicating a struggle in sustaining sales [13] Group 2: Consumer Perception and Trust Issues - Many consumers are purchasing courses based on the illusion of connection with their idols rather than the actual value of the content [15][20] - The initial excitement fades as users scrutinize the course content, leading to dissatisfaction when they find it lacks depth compared to free resources available online [17][20] - The rise of piracy is undermining the value of these courses, with counterfeit versions being sold at significantly lower prices, further eroding consumer willingness to pay for original content [20][22] Group 3: Lessons from Established Educational Models - Successful educational models, like Niu Ban Music School, focus on content quality and clear outcomes rather than celebrity branding [23][25] - These models emphasize ongoing engagement and measurable progress, contrasting with the one-time sales approach of celebrity courses [25][29] - Personalized services and community engagement are essential for enhancing user experience and retention, which celebrity courses often lack [29][30]