Core Viewpoint - The phenomenon of celebrities selling online courses is growing, but the long-term value of knowledge paid by celebrity influence is questionable [5][10][30] Group 1: Celebrity Course Sales - Celebrities like Wang Feng and others are leveraging their influence to sell online courses, with Wang Feng's music course priced at 299 yuan, promising to teach creation in 30 days [3][5] - The sales figures reveal a stark contrast; Wang Feng's live session sold 5,600 courses, while the average daily sales for his associated music academy are only 30 [6][10] - Other celebrities, such as Wang Leehom, also face challenges, with his high-priced course selling only 626 units, indicating a struggle in sustaining sales [13] Group 2: Consumer Perception and Trust Issues - Many consumers are purchasing courses based on the illusion of connection with their idols rather than the actual value of the content [15][20] - The initial excitement fades as users scrutinize the course content, leading to dissatisfaction when they find it lacks depth compared to free resources available online [17][20] - The rise of piracy is undermining the value of these courses, with counterfeit versions being sold at significantly lower prices, further eroding consumer willingness to pay for original content [20][22] Group 3: Lessons from Established Educational Models - Successful educational models, like Niu Ban Music School, focus on content quality and clear outcomes rather than celebrity branding [23][25] - These models emphasize ongoing engagement and measurable progress, contrasting with the one-time sales approach of celebrity courses [25][29] - Personalized services and community engagement are essential for enhancing user experience and retention, which celebrity courses often lack [29][30]

Core Viewpoint - The article discusses the recent trend of celebrities, particularly Wang Feng, selling online courses as a means to expand their business ventures and monetize their fame in the live-streaming era [2][4][19]. Group 1: Celebrity Online Courses - Wang Feng, a well-known rock singer, has launched a music course priced at 299 yuan, claiming it offers not just learning opportunities but also a chance to enter the entertainment industry [2][5]. - The course includes 30 pre-recorded lessons and 3 live sessions, covering various music-related topics, with a total learning duration of 30 days and a validity of one year [7][18]. - Other celebrities, such as Wu Yanzu and Yang Lan, have also ventured into online education, with Wu Yanzu's English course achieving significant sales, indicating a growing trend among stars to monetize their expertise [11][12][14]. Group 2: Market Performance and Challenges - Despite the star power, sales figures for Wang Feng's course have been underwhelming, with live sessions selling only 250 to 500 units, generating revenue between 100,000 to 250,000 yuan [7][10]. - The average sales per live session for the Future Music Academy's account were only 25 to 50 units, with average revenue not exceeding 10,000 yuan, suggesting skepticism about the course's value among consumers [10][18]. - The online music education market is projected to grow, with the overall music education market in China estimated at 113.38 billion yuan in 2021, growing at 20.84% [18]. Group 3: Business Strategy and Future Outlook - Wang Feng's approach reflects a broader strategy among celebrities to leverage their fame for long-term business opportunities in the education sector, aiming to tap into the expanding online education market [4][18]. - The trend of celebrities selling courses is characterized by a "high-end persona, mid-range pricing" strategy, allowing broader access while maintaining a premium image [16]. - The shift from traditional performance to online education represents a potential new revenue stream for celebrities, especially as they face challenges in their primary careers [19][23].

以下文章来源于盐财经 ，作者李含章 将投中网设为"星标⭐"，第一时间收获最新推送 阿祖"下海"，粉丝狂欢。 作者丨李含章 实习生陈慧 编辑丨 宝珠 来源丨盐财经 明星跨界的风，从餐饮业和服装业，吹到了教育界。 盐财经 . 洞察趋势，睿智人生。《南风窗》旗下专业财经媒体。 不久前，演员吴彦祖以"英语老师"的身份，入驻各大视频平台。没有什么比"我的英语老师是吴彦 祖"这一卖点，更能让影迷心甘情愿为阿祖掏钱。 不过，也有人在社交平台上表示，冲着吴彦祖买了398元84节的英语口语课程，结果发现一节课里吴 彦祖只出现几分钟。 盐财经记者注意到，课程宣传页上标注的是"吴彦祖主讲"，但在4分18秒的"阿祖课堂"试听课中，男 神吴彦祖仅出现了16秒时间。 更有细心者发现，吴彦祖在课程中的身份是"主理人"，另一位荷花老师是"主讲人"。也就是说，整套 课程中，吴彦祖仅以"主理人"身份进行短暂的"剧情导学"，更多的是荷花老师进行解读与语法讲解。 尽管课程页面承诺"阿祖AI陪练自由对话"，但盐财经记者体验后发现，实际对话中，自由对话的内 容高度程式化，机械感明显。 这场被包装成"好莱坞史沉浸式"教学的知识付费，实则暗藏精密的时间切割 ...

Core Viewpoint - The article discusses the recent entry of celebrity Wu Yanzu into the English education sector, highlighting both the opportunities and challenges this presents for the industry and the involved companies [1][3]. Group 1: Wu Yanzu's Business Model - Wu Yanzu's English teaching model leverages his celebrity status while relying on professional teachers for the majority of the instructional content, indicating a hybrid approach to course delivery [2][3]. - The self-operated platform, Yashi Education, is relatively new and has limited customer acquisition capabilities, while its partner, Gaotu, has a more established presence in the market [2][4]. Group 2: Market Dynamics and Pricing - The pricing of Wu Yanzu's course at 398 yuan for 84 lessons is considered competitive within the adult English education market, which has seen a shift towards more affordable and fragmented offerings due to the rise of short videos and AI [3][4]. - The adult English education market has been shrinking, and Wu Yanzu's involvement is seen as a revitalizing force that could provide differentiated services and innovation opportunities [3][5]. Group 3: Implications for Gaotu - Gaotu benefits significantly from the collaboration with Wu Yanzu, utilizing his celebrity influence to enhance brand visibility and customer acquisition [4][5]. - The partnership is expected to improve Gaotu's financial performance, with projections indicating a reduction in net losses for 2025 compared to 2024 [5]. Group 4: Challenges in Adult English Learning - A major challenge in adult English education is the lack of objective measures to assess learning outcomes, which may affect student motivation and retention [5][6]. - The current course offerings are limited, and there is a need for additional services and products to maintain user engagement and encourage repeat purchases [6]. Group 5: Future Opportunities - There is potential for developing a comprehensive product matrix that includes interactive learning tools and practice sessions, which could enhance the learning experience and user retention [6]. - The integration of advanced technologies, such as AI and digital avatars, could further expand the offerings of Wu Yanzu's English education platform [6].