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文旅“烟火”烹出民生“美味”——开封文旅观察之二
He Nan Ri Bao· 2025-06-22 23:33
Core Insights - Kaifeng is leveraging its rich historical and cultural heritage to develop its cultural tourism industry, which is becoming a significant driver of economic growth and improvement in people's livelihoods [1][5] - The city is focusing on creating unique urban homestay clusters, with over 1,000 registered homestays and a projected reception of over 1.1 million tourists in 2024, generating more than 500 million yuan in tourism revenue [1][2] - Traditional businesses, such as century-old brands, are innovating by introducing new products and modern marketing strategies, which not only revitalizes their operations but also creates job opportunities [3][5] Group 1: Cultural Tourism Development - The cultural tourism industry in Kaifeng is deeply integrated into the daily lives of residents, providing a strong impetus for economic development and improving living standards [1] - The Longting District is implementing a "city as a scenic area" concept, leading to the establishment of over 350 new boutique homestays since 2024 [1][2] - The district's homestays have achieved an annual occupancy rate of over 65%, with peak holiday periods experiencing high demand [1] Group 2: Traditional Business Innovation - Traditional brands like Bai Ji have adapted to modern tastes by launching low-sugar products and creative gift boxes, attracting younger consumers [3] - Bai Ji has expanded to 12 stores in Kaifeng and over 20 stores in other provinces, employing more than 300 staff members [3] - The revival of traditional food businesses is creating stable income opportunities for individuals, with some earning over 6,000 yuan monthly [3] Group 3: New Employment Opportunities - The rise of the cultural tourism sector has led to the emergence of new professions, including homestay managers, makeup artists, and travel photographers, benefiting many young people [5] - Over 300 Hanfu makeup stores have opened in the Longting District, contributing to the growth of related industries such as photography and cultural creative shops [5] - Local vocational schools are responding to the demand for skills in these new industries by offering targeted training programs [5]