文旅+产业

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篮球赛带火一座城!宝清县赛事背后的产业“赛点”
Xin Lang Cai Jing· 2025-07-21 03:08
Core Viewpoint - The "Dadi Liucai - 2025 Northeast Four Provinces (Regions) and Beautiful Countryside Basketball League (Village BA) and Heilongjiang Division Finals" event is expected to significantly boost the local economy of Baoqing County through increased tourism and community engagement [1][11]. Economic Impact - The event is projected to attract 27,000 tourists and generate over 5 million yuan in tourism revenue during its duration in 2024 [10][11]. - The "Cultural Tourism +" initiative in Baoqing County aims to integrate various cultural and tourism events, contributing to a total tourism revenue of 510 million yuan [11]. Community Engagement - The Village BA event encourages participation from local teams, fostering a sense of pride and community spirit among residents [3][5]. - The majority of the events are free for local citizens, enhancing community involvement and support for the teams [3][5]. Product Promotion - The "Village BA Cloud" market features 140 booths showcasing local agricultural products, cultural items, and food, promoting regional specialties [9][10]. - Local businesses are leveraging the event to expand their market reach, with products like high-protein beans and health-oriented processed foods gaining attention [10]. Tourism Development - Baoqing County is promoting tourism through themed routes that highlight local attractions alongside the Village BA event, encouraging visitors to explore the area's natural beauty and cultural heritage [15]. - The integration of sports events with tourism initiatives is seen as a strategy to enhance the county's visibility and attractiveness as a travel destination [11][15].
文旅“烟火”烹出民生“美味”——开封文旅观察之二
He Nan Ri Bao· 2025-06-22 23:33
Core Insights - Kaifeng is leveraging its rich historical and cultural heritage to develop its cultural tourism industry, which is becoming a significant driver of economic growth and improvement in people's livelihoods [1][5] - The city is focusing on creating unique urban homestay clusters, with over 1,000 registered homestays and a projected reception of over 1.1 million tourists in 2024, generating more than 500 million yuan in tourism revenue [1][2] - Traditional businesses, such as century-old brands, are innovating by introducing new products and modern marketing strategies, which not only revitalizes their operations but also creates job opportunities [3][5] Group 1: Cultural Tourism Development - The cultural tourism industry in Kaifeng is deeply integrated into the daily lives of residents, providing a strong impetus for economic development and improving living standards [1] - The Longting District is implementing a "city as a scenic area" concept, leading to the establishment of over 350 new boutique homestays since 2024 [1][2] - The district's homestays have achieved an annual occupancy rate of over 65%, with peak holiday periods experiencing high demand [1] Group 2: Traditional Business Innovation - Traditional brands like Bai Ji have adapted to modern tastes by launching low-sugar products and creative gift boxes, attracting younger consumers [3] - Bai Ji has expanded to 12 stores in Kaifeng and over 20 stores in other provinces, employing more than 300 staff members [3] - The revival of traditional food businesses is creating stable income opportunities for individuals, with some earning over 6,000 yuan monthly [3] Group 3: New Employment Opportunities - The rise of the cultural tourism sector has led to the emergence of new professions, including homestay managers, makeup artists, and travel photographers, benefiting many young people [5] - Over 300 Hanfu makeup stores have opened in the Longting District, contributing to the growth of related industries such as photography and cultural creative shops [5] - Local vocational schools are responding to the demand for skills in these new industries by offering targeted training programs [5]