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国潮市集、观赛旅行……广西假日消费新场景扫描
Xin Hua Wang· 2025-10-02 10:26
来自玉林的游客龙先生每年都关注融安龙舟赛,今年特地携家人前来。"在观看比赛之外,县里还推出'观赛+旅游'线路,我们跟着这些线路 去游玩,很省心。" 新华社南宁10月2日电 题:国潮市集、观赛旅行……广西假日消费新场景扫描 新华社记者农冠斌 国潮市集里人头攒动,融江水面上龙舟竞渡,瑶山悬崖间电梯穿梭……从城市到山水之间,从文化体验到体育观赛,这个国庆假期,广西一 系列消费新场景、新业态,丰富了人民群众的假日生活。 1日,广西南宁博物馆广场上的国潮市集十分热闹,手作香囊、糖画等产品琳琅满目,不少市民一边挑选心仪之物,一边与摊主交流手工艺品 背后的文化故事。 据南宁博物馆工作人员介绍,市集活动将持续至10月8日,后续还将推出红陶制作、古法拓印等手作项目,皮影戏也将每日上演,让游客在热 闹氛围中感受"国风"的魅力。 在广西柳州市融安县,龙州赛参赛队伍在融江河上集合,准备比赛。新华社记者黄孝邦 摄 1日,2025年广西融安龙舟公开赛暨第二十四届长安龙舟大赛在融江上激烈进行。江面龙舟竞渡,两岸观众呐喊助威,气氛热烈。 融安县县长胡伟华说,赛事不仅是体育盛宴,更是融安"文旅+产业"融合的窗口,游客可游览石门仙湖、长安骑楼街 ...
4天带动周边消费1500万
Sou Hu Cai Jing· 2025-09-30 16:57
这场在佛山市三水区西南街道上演的"音乐+美食+啤酒"嘉年华,究竟是如何炼成的? 把音乐啤酒节,搬进体育场 9月底,位于佛山市三水区西南街道的云秀山体育场,晚风依旧温热。 过去几个月,这里是草根足球的激战场,每个周末,来自粤港澳大湾区的业余球队在这里上演激烈厮 杀,角球、头球、远射、进球……球员的拼搏点燃了球迷的热情,也拉动了周边消费。数据显示,佛山 西甲吸引现场观赛人次超180万,相关网络话题总流量突破50亿,赛事更带动赛场周边夜市消费超5000 万元。 佛山市三水区西南街道上演的"音乐+美食+啤酒"嘉年华。 音乐啤酒节4天吸引近8万人次客流。 舞台上的歌者倾情献唱,草坪上的观众随着旋律挥动手臂、摇摆身体;草地两旁的空气中,飘散着烧烤 的油香与啤酒的清爽气息,三三两两的游客漫步其间……这是2025佛山三水音乐啤酒节的生动一幕。 4天时间,吸引近8万人次客流,现场商家销售额突破80万元,辐射带动周边消费约1500万元……这同样 是2025佛山三水音乐啤酒节交出的成绩单。 音乐啤酒节还巧妙嵌入了"佛山西甲"足球联赛颁奖盛典,延续赛事IP热度;同步举办三水职工好声音总 决赛及青年职工音乐联谊嘉年华,增强城市对青年群 ...
篮球赛带火一座城!宝清县赛事背后的产业“赛点”
Xin Lang Cai Jing· 2025-07-21 03:08
Core Viewpoint - The "Dadi Liucai - 2025 Northeast Four Provinces (Regions) and Beautiful Countryside Basketball League (Village BA) and Heilongjiang Division Finals" event is expected to significantly boost the local economy of Baoqing County through increased tourism and community engagement [1][11]. Economic Impact - The event is projected to attract 27,000 tourists and generate over 5 million yuan in tourism revenue during its duration in 2024 [10][11]. - The "Cultural Tourism +" initiative in Baoqing County aims to integrate various cultural and tourism events, contributing to a total tourism revenue of 510 million yuan [11]. Community Engagement - The Village BA event encourages participation from local teams, fostering a sense of pride and community spirit among residents [3][5]. - The majority of the events are free for local citizens, enhancing community involvement and support for the teams [3][5]. Product Promotion - The "Village BA Cloud" market features 140 booths showcasing local agricultural products, cultural items, and food, promoting regional specialties [9][10]. - Local businesses are leveraging the event to expand their market reach, with products like high-protein beans and health-oriented processed foods gaining attention [10]. Tourism Development - Baoqing County is promoting tourism through themed routes that highlight local attractions alongside the Village BA event, encouraging visitors to explore the area's natural beauty and cultural heritage [15]. - The integration of sports events with tourism initiatives is seen as a strategy to enhance the county's visibility and attractiveness as a travel destination [11][15].
文旅“烟火”烹出民生“美味”——开封文旅观察之二
He Nan Ri Bao· 2025-06-22 23:33
Core Insights - Kaifeng is leveraging its rich historical and cultural heritage to develop its cultural tourism industry, which is becoming a significant driver of economic growth and improvement in people's livelihoods [1][5] - The city is focusing on creating unique urban homestay clusters, with over 1,000 registered homestays and a projected reception of over 1.1 million tourists in 2024, generating more than 500 million yuan in tourism revenue [1][2] - Traditional businesses, such as century-old brands, are innovating by introducing new products and modern marketing strategies, which not only revitalizes their operations but also creates job opportunities [3][5] Group 1: Cultural Tourism Development - The cultural tourism industry in Kaifeng is deeply integrated into the daily lives of residents, providing a strong impetus for economic development and improving living standards [1] - The Longting District is implementing a "city as a scenic area" concept, leading to the establishment of over 350 new boutique homestays since 2024 [1][2] - The district's homestays have achieved an annual occupancy rate of over 65%, with peak holiday periods experiencing high demand [1] Group 2: Traditional Business Innovation - Traditional brands like Bai Ji have adapted to modern tastes by launching low-sugar products and creative gift boxes, attracting younger consumers [3] - Bai Ji has expanded to 12 stores in Kaifeng and over 20 stores in other provinces, employing more than 300 staff members [3] - The revival of traditional food businesses is creating stable income opportunities for individuals, with some earning over 6,000 yuan monthly [3] Group 3: New Employment Opportunities - The rise of the cultural tourism sector has led to the emergence of new professions, including homestay managers, makeup artists, and travel photographers, benefiting many young people [5] - Over 300 Hanfu makeup stores have opened in the Longting District, contributing to the growth of related industries such as photography and cultural creative shops [5] - Local vocational schools are responding to the demand for skills in these new industries by offering targeted training programs [5]