Core Insights - The transformation of the former Hangzhou Steel Plant into the Grand Canal Hang Steel Park represents a successful urban renewal project that integrates industrial heritage with cultural tourism [1][8] - The park is set to officially open to the public in May 2024, revitalizing the area and enhancing local consumption through various events and activities [2][8] Industrial Heritage and Cultural Integration - The park spans 45,000 square meters of green space, serving as a venue for large-scale music festivals and cultural events, thereby activating consumer engagement [2][3] - Notable events include the first large-scale electronic music festival in Zhejiang, which significantly boosted local consumption, generating 108 million yuan during the 2025 Hangzhou Oxygen Music Festival [2][3] Economic Development Strategy - The Hangzhou Canal Tourism Group aims to innovate business models by combining industrial heritage preservation with new economic activities, focusing on attracting flagship stores and new product launches [3][4] - The park has hosted multiple international brand launches, showcasing its unique value as a venue for high-profile events [4][5] Diverse Consumption and Experience Enhancement - The park's "Park +" model extends its economic impact into various consumer sectors, including technology and cultural exhibitions, enhancing the overall visitor experience [5][6] - The introduction of family-friendly facilities, such as a newly opened amusement park, has increased foot traffic and engagement, with over 20,000 visitors on its first weekend [7] Public Service and Community Engagement - The park emphasizes community service by providing extensive free parking hours and affordable night parking, addressing visitor concerns and enhancing accessibility [7] - Innovative navigation systems incorporating industrial elements have been developed to improve visitor experience, merging cultural immersion with modern technology [7]

Group 1 - The "Soda Music Rock Party" at the Grand Canal Hanggang Park marks the beginning of the park's 2025 large-scale music festival season, showcasing a vibrant cultural atmosphere through diverse experiences [1] - The park plans to host activities throughout the year, categorized into four seasons: Cultural Season, Trend Season, Outdoor Life Season, and Cyber Season, aimed at attracting industry and commercial activities while directly driving consumption [1] - The Cultural Season has already featured 41 diverse events, achieving an online exposure rate of 50 million and attracting 150,000 offline participants, establishing itself as an innovative benchmark for cultural tourism integration in Hangzhou [1] Group 2 - The Hangzhou Youth Activity Center (North City Branch) will begin experiential activities in June and officially start teaching courses in September, contributing to the vibrant consumer landscape at the Grand Canal Hanggang Park [2] - The park has successfully signed contracts with leading companies in the cultural and creative industries, including An Dao Design and Shanghai Shell Plus, as well as various pioneering brands like Starbucks and PET ROCK [2] - Future plans include the continuous introduction of technology and digital innovation to create a new highland for the integration of production, life, and ecology, positioning the park as a cultural leisure tourism destination [2]