近日，"2025品牌日商标品牌发展会议"在北京全国人大会议中心举行。会上，易鑫凭借强大的品牌影响 力与科技创新等综合实力，荣获"AAA级知名商标品牌"。此次获评，是对易鑫品牌价值的高度肯定， 亦坚定了公司持续科技创新、为广大消费者提供普惠服务、加快赋能汽车产业链合作伙伴的发展信心。 2022年底，中华商标协会发布《知名商标品牌评价规范》（T/CNTA002-2022），为企业品牌建设提供 了科学、规范的指导。协会通过组织专家评审，进行严格筛选与辅导，已成功受理并完成多个行业头部 商标品牌的评价工作，为助力中国品牌全球推广、加速"中国产品"向"中国品牌"的转变做出贡献。 此次"易鑫"的参评，经过了中规（北京）认证有限公司现场评价、中华商标协会知名商标品牌工作委员 会专家评审，及社会公示。在现场评价环节，易鑫向评价组详尽地展示了企业品牌发展战略、科技创新 成果、文化软实力、财务状况以及社会责任履行等情况。评价组依据既定方案，围绕法律、管理、市 场、财务、社会责任等五个维度，对"易鑫"品牌展开全方位评估。经过两天现场核查，评价组确认"易 鑫"品牌符合AAA知名商标品牌认证标准，并决定向中华商标协会知名商标品牌工作委 ...

Core Viewpoint - 易鑫集团 is an AI-driven fintech platform focused on providing accessible and convenient automotive financing and value-added services, with a strong emphasis on technological innovation and partnerships within the automotive finance industry [2] Group 1: Company Overview - 易鑫集团 was established in August 2014 and went public on the Hong Kong Stock Exchange in 2017 [2] - The company operates in over 340 cities in China and has formed partnerships with more than 80 AI and internet companies, over 100 automotive manufacturers, and more than 100 financial institutions, as well as over 39,000 dealerships [2] - The company has served over 10 million customers, with a cumulative transaction volume exceeding 4.4 million units and a total transaction scale surpassing 400 billion yuan [2] Group 2: Technological Innovation - 易鑫集团 has invested over 2 billion yuan in research and development [2] - In 2024, the company will become the first in China's automotive finance sector to register a generative AI model [2] - By 2025, 易鑫 will be the first in the industry to achieve localized deployment and application of the DeepSeek model, and will officially release and open-source the high-performance inference model YiXin-Distill-Qwen-72B [2] Group 3: Future Outlook - The establishment of an overseas headquarters in Singapore marks a step towards global expansion for 易鑫集团 [2] - The company aims to enhance its technological capabilities to better serve the global automotive finance industry and to create an ecosystem that facilitates vehicle ownership [2]