Core Insights - Dongfeng Nissan officially launched its first plug-in hybrid model, the Dongfeng Nissan N6, on December 1, with a price range of 99,900 to 129,900 yuan [2] - The N6 features advanced intelligent configurations, including a self-developed cloud cabin and a high-definition 15.6-inch display, aiming to compete with new energy vehicle brands [2] - The N6 is part of Dongfeng Nissan's broader strategy to transform its product lineup, which includes the successful N7 and the fuel vehicle equipped with HarmonyOS [2][3] Product Features - The N6 offers five versions and is equipped with a customized end-to-end driving assistance system developed in collaboration with Momenta, covering high-frequency scenarios such as highway driving, urban travel, and parking [2] - The vehicle also includes AI smart glasses developed with Rokid, providing real-time interaction with the car's system, enhancing user experience compared to traditional HUDs [2] Marketing and Strategy - Dongfeng Nissan has initiated a "China strategy" in 2023, focusing on local innovation and integrating Chinese resources to enhance its electric vehicle offerings [3] - The company aims to break the stereotype that joint venture automakers struggle to produce quality electric vehicles, positioning itself as a "new force" in the industry [3][4] - The N7, launched in April 2025, has achieved significant market success, with sales reaching 39,441 units within five and a half months of its release [4] Leadership and Organizational Changes - Dongfeng Nissan appointed Wang Qian as the general manager of its new energy brand, leveraging his extensive marketing experience to drive the company's transformation [5] - The establishment of the new energy brand manager role reflects the company's commitment to enhancing its presence in the electric vehicle market [5]

Core Insights - The launch of Dongfeng Nissan N6 marks a significant entry into the plug-in hybrid vehicle market, emphasizing its "super comfortable mid-to-high-end" positioning and redefining standards for plug-in hybrids [1][2] Product Overview - The N6 is available in five versions: 180Air, 180Pro, 180Max, 180Max+, and 170Max+, with prices ranging from 99,900 to 129,900 yuan [1] - The vehicle features a design inspired by "wind trace aesthetics," winning multiple international design awards, including the CMF Design Award and FDA Design Gold Award [2] - Interior features include a 360° wrap-around cabin with over 85% soft-touch materials, achieving mother-baby level skin-friendly certification and zero formaldehyde certification [2] Technical Specifications - The N6 meets the "four twos" new standards for plug-in hybrids: 2 liters per 100 km fuel consumption in electric mode, over 180 km pure electric range, charging efficiency within 20 minutes, and annual travel costs under 2,000 yuan [4] - It is equipped with a self-developed cloud-sharing cockpit and the NISSAN OS super vehicle system, utilizing Qualcomm Snapdragon 8775 automotive-grade chips and a 15.6-inch 2.5K display [4] Safety Features - The N6 incorporates a super-safe cage body design with a torsional rigidity of 35,738 Nm/degree, the highest in its class, and includes seven airbags and a comprehensive rollover protection system [7] - It features 16 active safety assistance functions, including luxury-grade emergency steering assistance, ensuring a robust safety framework [7] Market Positioning - Dongfeng Nissan aims to leverage Chinese resources, speed, and technology to create a vehicle that caters to Chinese families, focusing on providing accessible intelligent comfort experiences [7]