有网友对比发现，比亚迪方面的表述与东风日产12月1日N6上市发布会上的核心传播语高度相似。 比亚迪发布会结束当晚，东风日产汽车销售有限公司市场部部长孙豪通过社交平台发声，称"今天有点 被小震惊了，但还是感谢比亚迪今晚对东风日产插混N6的欣赏、学习和致敬"，直言该话语体系是其团 队耗时数月共创的结果，甚至提及"收点知识产权费不过分"。 1月8日晚，比亚迪2026款秦L DM-i车型新车发布会因使用"两王+四个2"的产品亮点总结表述，引发与 东风日产N6发布会创意"撞衫"争议。 东风日产方面，2025年4月推出的N7是品牌布局新能源赛道的重要尝试，该车型上市初期关注度较高， 曾传出"50天大定破2万辆"的消息。不过，其销量未能持续冲高，数据显示，N7去年8月销量达10148 辆，9月销量环比下滑36.8%至6410辆，全年累计销量仅5万辆，仅占东风日产整体60万辆销量的8%。 在业内人士看来，此次"撞衫"事件变相给东风日产提供了一次宣传机会。 对于市场当前宣传环境，业内人士告诉《国际金融报》记者，新能源汽车行业正处于从"野蛮生 长"到"高质量发展"的关键阶段，宣传"撞衫"本质上是行业转型期的阵痛表现。短期来看，" ...

1月8日晚，比亚迪2026款秦L DM-i车型新车发布会因使用"两王+四个2"的产品亮点总结表述，引发与东风日产N6发布会创意"撞衫"争议。 有网友对比发现，比亚迪方面的表述与东风日产12月1日N6上市发布会上的核心传播语高度相似。 比亚迪发布会结束当晚，东风日产汽车销售有限公司市场部部长孙豪通过社交平台发声，称"今天有点被小震惊了，但还是感谢比亚迪今晚对东风日产插 混N6的欣赏、学习和致敬"，直言该话语体系是其团队耗时数月共创的结果，甚至提及"收点知识产权费不过分"。 东风日产汽车销售有限公司新能源品牌总经理王骞同样转发该博文，并晒出两次发布会的对比材料。 截至发稿，比亚迪官方尚未公开回应此事。 此次争议的核心关联产品均为插混领域车型。据了解，东风日产N6作为"天演"架构下首款插混轿车，于去年11月开启预售，预售权益价10.69万元起，12 月1日正式上市，官方指导价9.99万元起。其发布会提出的"两王+四个2"表述，对应产品核心技术与配置优势。 比亚迪方面，此次发布会聚焦2026款秦L DM-i车型，该车型定位插混轿车，与N6或形成直接竞品关系。比亚迪在发布会上复用"两王+四个2"表述诠释产 品亮点，成为 ...

"实力稳定，让灭火器失业"——这是2024年上汽荣威对外宣传零自燃时的口号，官方还称将"烧一赔一"，即免费更换一台与原车配置相同，或与原车同等 价位的新车。 不过如今，这句"零自燃"的宣传口号遭遇打脸。 近日有荣威车主告诉《次世代车研所》，他购买仅一年的荣威RX5在行驶中突然发生自燃。根据消防部门出具的火灾事故认定书显示，"起火原因不排除 发动机机舱内发动机机械故障引发的火灾"。但荣威官方却仅愿意按照二手车价格赔付，这让他无法接受。 《次世代车研所》栏目就荣威RX5自燃原因以及赔付方案向荣威方面求证，截至发稿前官方暂无回应。 此类事件绝非孤立。据媒体报道，今年5月，一辆疑似荣威Ei5车型在苏州工业园一座充电站充电时起火，并引燃了周边三辆车；今年11月，四川成都一辆 白色荣威电车起火。交警明确表示，排除由交通事故引发的可能性。 车辆自燃，官方推诿？ 张先生向《次世代车研所》栏目爆料称，今年11月，他驾驶的荣威RX5突然发生自燃，但厂家一直推诿责任，未给出满意的解决方案。 据他描述，这款车为荣威RX5第三代1.5T旗舰智驾版，于2024年1月4日正式交付，购车加上保险、上牌等最终落地价格为12万元。今年11月中旬 ...

Core Viewpoint - The article highlights the contradiction between Roewe's marketing claims of "zero self-ignition" and recent incidents of vehicle fires, raising concerns about the company's reliability and customer trust [3][14][21]. Group 1: Incidents of Vehicle Fires - A Roewe RX5 owner reported a fire incident after only one year of ownership, with the cause attributed to potential mechanical failure in the engine compartment [4][10]. - The owner expressed dissatisfaction with Roewe's compensation offer, which was based on the vehicle's second-hand value, significantly lower than the original purchase price [11][12]. - Other fire incidents involving Roewe vehicles have been reported, including a fire during charging and another in Chengdu, with no satisfactory responses from the company [5][20]. Group 2: Marketing Claims and Policies - Roewe has promoted a "zero self-ignition" policy, offering to replace vehicles under certain conditions, but this policy primarily applies to electric and hybrid models, excluding gasoline vehicles [15][17]. - The company's marketing strategy has faced criticism for being misleading, especially as incidents of self-ignition continue to occur [14][21]. Group 3: Sales Performance and Brand Strategy - Roewe's sales have significantly declined from over 460,000 units in 2018 to just 139,000 units in 2024, falling short of the company's sales target of 200,000 units [27]. - The brand's attempts to position itself as a high-end player in the market have failed, leading to a merger with another brand, Feifan, to streamline operations [26]. - The company has faced backlash for its marketing tactics, with accusations of "crawling" on competitors' promotional activities [30].

Group 1 - The core point of the news highlights significant developments in the automotive industry, including the delivery milestones of electric vehicles, new carbon reduction targets from major manufacturers, and the introduction of innovative safety and technology features in new models [2][3][4][5][6][8][9][10][11] Group 2 - Tengshi D9 has achieved 300,000 deliveries since its launch in 2022, becoming the top-selling MPV in China for 2023 and 2024, breaking a 20-year monopoly of joint venture brands [2] - BMW aims to reduce carbon emissions by at least 60 million tons by 2035 compared to 2019 levels, increasing its previous target for 2030 by 50% [3] - Geely has opened a global safety center with an investment of 2 billion yuan, focusing on comprehensive vehicle safety testing, which is crucial as competition intensifies in the automotive market [4] - GAC Honda hosted the 2025 Zao Dream Festival, showcasing classic and modified models to engage younger consumers and strengthen brand perception [5] - Volvo's XC70 has surpassed 10,000 sales within 70 days of its launch, indicating strong market interest in its new luxury hybrid model [6][7] - Lantu's new model, L, has been launched with advanced features and a price range of 279,900 to 309,900 yuan, targeting the luxury mid-large hybrid sedan market [8] - Dongfeng Nissan's N6 has been launched with a price range of 99,900 to 129,900 yuan, featuring advanced driving assistance systems and targeting the hybrid vehicle segment [9] - Geely Galaxy has introduced a new generation of super AI range extension technology with its high-end MPV, marking its entry into the range-extended electric vehicle market [10] - Beijing Automotive's Ruisheng has launched the M8 MPV with multiple power modes and competitive pricing, focusing on the 120,000 to 250,000 yuan MPV market [11]

从某种程度上讲，N7证明了东风日产拥有"破局"的勇气和产品定义能力，而N6则是检验它是否拥有"深耕"的耐力与体系支撑力。 "两个月卖出118台，光提成就拿了15万！" 2025年夏天，一段东风日产4S店销冠接受采访的视频流出，成为N7上市初期火爆最生动的注脚。上市50天，大定2万辆，彼时，所有迹象指向一个结论：合 资品牌的电动化反击，这次要成了。 然而冷锋来得比想象更快。数据显示，N7 7月交付6455辆，8月交付过万，达10148辆，9月回落到6410辆，环比下滑35.55%，10月稳定在6540辆。从某种程 度讲，N7的出现在一定程度上扭转了人们对东风日产或者说合资车企的一些评价，但整体来看还是有点儿高开低走。 就在N7的余温尚未散尽之时，另一场更为激进的冲锋已经发起。12月1日，东风日产天演架构下的首款插混车型东风日产N6正式上市。新车售价区间为9.99 万元-12.99万元，如果叠加限时优惠方案，限时权益价来到了9.19万元。定位既瞄准了比亚迪秦L、吉利银河A7等自主插混轿车，也对朗逸、速腾等合资油 车有不小的杀伤力。 对于日产来讲，这个比预售价最高下调8000元、直接击穿辆合资混动底线的定价的车，早 ...

Core Insights - The automotive industry is evolving towards architecture optimization and system collaboration, with cockpit and driving integration being a crucial step towards centralized computing [1][8] - Qualcomm has launched the Snapdragon Ride Flex SoC, the first platform to support both smart cockpit and advanced driver assistance systems (ADAS) simultaneously, at CES 2023 [1][8] - Several new models featuring the Snapdragon 8775, including the Arcfox Alpha T5, Dongfeng Nissan N6, and Buick models, indicate a shift towards large-scale production of integrated cockpit and driving systems [1][3][5] Group 1: Technology and Innovation - The Snapdragon 8775 platform enhances the performance and efficiency of vehicles, allowing for a streamlined architecture and improved computational resource allocation [1][8] - The integration of cockpit and driving functions through the Snapdragon 8775 enables a seamless user experience, reducing space usage by 52% and power consumption by 15% [3][5] - The platform supports high-speed communication, significantly shortening data transmission links and improving bandwidth and response times between cockpit and driving systems [3][8] Group 2: Model Launches and Features - The Arcfox Alpha T5 is notable for being the first mass-produced model to achieve cockpit and driving integration, supported by the Snapdragon 8775 [3][5] - The Dongfeng Nissan N6 features personalized configurations and advanced infotainment capabilities, including AI voice assistant functions and a comprehensive driving assistance system [5][8] - The Buick models leverage the Snapdragon 8775 for immersive and personalized smart cockpit experiences, with the Buick GL8 offering connectivity for up to eight displays [7][8] Group 3: Industry Collaboration and Future Outlook - Over a dozen automotive partners, including BAIC Group and Dongfeng Nissan, are developing next-generation smart vehicles based on the Snapdragon Ride Flex SoC [10] - The platform's ability to facilitate software reuse and cross-platform migration enhances flexibility in vehicle planning and software development [10] - As cockpit and driving integration continues to deepen, the Snapdragon platform is expected to provide a robust technological foundation for innovation in the automotive industry [10]

其一，用户地域分布广泛。N6的大定订单覆盖全国超过300座城市，全面触达从一线至五线城市的主流年轻家庭消费群体。年龄分布上，45岁以下的年 轻用户占比超过60%，其中18至35岁用户占31%，36至45岁用户占29%，呈现出鲜明的年轻化特征。 其二，成功实现品牌破圈。数据显示，每10位N6车主中，有接近8位是首次接触东风日产新能源产品。其中，不少用户此前拥趸其他合资品牌燃油车型 或市场主流插混车型，此次增换购选择了N6，体现了其强大的跨品牌吸引力。 12月10日，东风日产宣布，首款插电混动车型N6在上市仅10天内，累计大定订单量突破1万辆，以"上市即热销"的强劲势头，赢得了市场的广泛关注与 高度认可。同日，东风日产在长沙车展现场举办了N6首批车主交付盛典，特邀"古装男神"方逸伦以"东风日产N6出行大使及明星车主"身份亲临现场，亲身 分享N6在设计美学与驾乘舒适性方面的卓越体验。 上市十日订单破万 N6精准俘获年轻家庭青睐 定位为"大电池超舒适中高级插混轿车"的东风日产N6，凭借其突出的产品硬实力、越级的智能科技配置以及源自央企合资背景的卓越品质保障，三大 核心优势共同助推其上市即引爆市场。截至12月10日，N ...

（文/观察者网 张家栋 编辑/高莘） 12月8日，激光雷达厂商速腾聚创（RoboSense）表示，公司获得了一汽丰田一款知名畅销车型的前装量 产新定点，五年累计订单规模接近100万台；同时公司还披露11月激光雷达交付量创纪录，单月交付量 超15万台。 速腾聚创 东风日产N6 东风日产官网 除了刚刚大规模与速腾聚创合作的丰田外，以本月初正式上市的东风日产最新推出的N6为例——这款 基于东风日产"天演架构"的插混中高级轿车，既标注了面向中国用户的产品定位（如"大电池、超舒 适"），也在车机与座舱体验上强调本地化：搭载了本土化自研的NISSAN OS与云座舱生态，并在营销 与渠道上实行"订车－交车－服务"分离的本土化渠道策略。 与此同时，日系车企也不再仅仅把中国看成制造基地，而是在软件、云服务、自动驾驶算法等层面与本 地科技公司建立更深度的合作关系。 例如，丰田、本田等车企开始与本土自动驾驶软硬件公司和激光雷达厂商建立多层次合作；甚至出现日 本厂商采纳中国供应商量产级传感器。 广州车展丰田展台 观察者网 在今年11月召开的广州车展上，丰田与日产同时在展台上高调宣布了与华为的合作，并将"鸿蒙座舱"作 为关键词放在了宣 ...

Group 1 - The public fund issuance market remains active, with 38 new funds expected to launch this week, maintaining a high level of activity for two consecutive weeks [2] - The Hong Kong Stock Exchange has launched the HKEX Technology 100 Index, which tracks the performance of the 100 largest technology companies listed on the exchange, covering six major innovation themes [2] - The robot industry is seeing a surge in companies preparing for IPOs in Hong Kong, with 34 companies currently awaiting hearings [3] Group 2 - The trend of large-scale wind turbine development is slowing down, with manufacturers focusing on a "main unit + core components" model to enhance product reliability and competitiveness [3] - Companies are accelerating their investments in sodium-ion batteries due to the soaring prices of lithium carbonate, with the sodium battery industry entering a critical window for technological breakthroughs and commercial applications [5] - The Chinese innovative drug sector has seen outbound business development (BD) deals exceed $100 billion in 2025, marking a historical high [5] Group 3 - IBM announced its acquisition of data streaming platform Confluent for $11 billion, with the deal expected to close by mid-2026 [6] - Shanghai Xiba has announced that two of its executives are facing administrative penalties for suspected insider trading [9] - Weidi Co. plans to acquire a 51% stake in Jiangsu Jiuxing Precision Technology Co., aiming to gain control of the company [10]