"十四五"是中国汽车业迅猛发展的5年，这种高速增长在数据上已经有了直观体现。继2023年全年销量 突破3000万辆大关后，2025年的销量有望再创新高。2025年1～10月，我国汽车产销量分别达到2769.2 万辆和2768.7万辆，同比分别增长13.2％和12.4％。这份成绩远超预期，且这种快速增长势头有望在年 底的最后两个月持续，推动2025年呈现更加亮眼的产销表现。广州车展不但是车企展示产品的重要展 台，也是其争夺市场的重要阵地，各类新车型集中亮相，热销车型更是备受瞩目，成为车企展示的重 点，以期在最后两个月抢占更多市场份额。 过去5年，我国汽车产业在新能源汽车领域的成绩尤为突出。目前，我国新能源汽车的新车渗透率已达 到50％，提前实现了《新能源汽车产业发展规划》设定的2025年目标。"十四五"期间，我国新能源汽车 销量从2021年的350余万辆，增长至2025年前10个月的近1300万辆，全年销量有望突破1600万辆甚至更 高。更值得关注的是，中国新能源汽车产品不仅在国内市场迅速崛起，在国际市场也赢得了良好口碑。 2025年前10个月，中国新能源汽车出口量已达200万辆，成为推动中国汽车出口的主力军。 ...

11月第三周，国内汽车市场热度不减，销量捷报、企业合作与新车上市成为本周核心看点。新能源汽车持续领跑，主流车企纷纷发力，共同推动行业向高质 量方向发展。以下为本周车市热点信息汇总。 岚图汽车第30万辆整车下线 11月10日，岚图汽车宣布第30万辆整车——岚图泰山正式下线。从第20万辆到第30万辆，岚图仅用时7个月时间。 作为第30万辆下线的车型，岚图泰山堪称岚图技术积淀的集大成者。其搭载最新版鸿蒙座舱语音大模型、华为ADS Ultra四激光雷达智能辅助驾驶方案、AI 云舒座椅、32扬声器音响系统以及三腔空气悬架等，不仅智能化配置丰富，同时还兼顾驾乘舒适性与操控性。据悉，该车型将于11月18日正式上市。 第五代瑞虎8限时抢鲜价9.29万元起 11月10日，奇瑞汽车全新第五代瑞虎8上市，限时抢鲜价9.29万元-12.29万元。造型设计上，新车提供双前脸造型，内饰也对应搭配晨曦山林环抱式座舱和星 河丛林灵动式座舱，适配不同审美。智能化方面，新车全系采用8155芯片，同时还搭载AI语言大模型等。 动力上，全新第五代瑞虎8搭载的鲲鹏1.6T发动机，最大输出功率147kW，峰值扭矩达310N·m；传动系统部分，匹配7DC ...

东风日产向来深知如何打造爆款轿车。从燃油时代辉煌的天籁、轩逸，到新能源时代的纯电N7，再到应对市场需求推出的日产全球首款插混轿车N6。 11月13日，"NI好，N6——东风日产'最家电混'技术暨N6预售发布会"落地广州。这也是继3月后，东风日产年内举办的第二次技术发布会，正式发布日产全 球首个乘用车插混系统——AI云擎电混、插混防失速智控技术、超安全云盾电池、全球首发高通8775×Momenta飞轮大模型舱驾融合方案，以及全新后排零 压云毯大沙发等30多项"最家"新能源技术。 集结以上技术的日产全球首款插混轿车N6同步开启预售，新车推出180Pro、180Max、180Max+三个版本，并全系标配20度以上大电池，价格区间10.99万元 —12.19万元。 东风汽车集团有限公司副总经理、党委常委，东风汽车有限公司执行副总裁，东风日产乘用车公司副总经理周锋在发布会上表示："N6为所有与时代一起奔 跑、为美好生活打拼的中国主流家庭而来。我们的目标很明确——打造15万元以内最适合家用的中高级插混轿车"。 东风日产在打造爆款轿车方面向来很有心得。在传统燃油时代，天籁常年位居中高级轿车市场销量前茅，并让日产"大沙发"的 ...

Core Viewpoint - Dongfeng Nissan is officially entering the plug-in hybrid market with the launch of its first plug-in hybrid sedan, the N6, which is positioned to compete in a market dominated by domestic brands [2][3]. Group 1: Product Launch and Strategy - The N6 is set to be priced between 109,900 and 121,900 yuan, with aggressive pricing strategies aimed at capturing market share in the plug-in hybrid segment [2][3]. - Dongfeng Nissan plans to launch six new energy models by 2027, covering pure electric, plug-in hybrid, and range-extended powertrains as part of its "All in China" strategy [2][3]. - The N6 aims to boost Dongfeng Nissan's sales, which have been declining since 2018, particularly after a significant drop in 2022 [2]. Group 2: Market Positioning - The N6 fills a gap in Dongfeng Nissan's product lineup, creating a product hierarchy with the N6 targeting the mid-range plug-in hybrid market and the N7 focusing on high-end pure electric vehicles [3][4]. - The N6's specifications, including a 2815mm wheelbase and 4831mm length, position it as a standard mid-size sedan while its pricing aligns it with compact cars, creating a competitive edge [4]. Group 3: Technical Features - The N6 features a 21.1 kWh battery with a pure electric range of 180 kilometers, outperforming competitors in the same category [4]. - The vehicle boasts a low fuel consumption of 2.79L per 100km in electric mode and a combined range exceeding 1300 kilometers [4]. - The N6 incorporates an industry-first "anti-stall three-level intelligent control algorithm," ensuring stable power output across a wide temperature range [4]. Group 4: Market Challenges - The plug-in hybrid market in China is experiencing a slowdown, with a cumulative sales growth of only 17.8% in 2025, significantly lower than the 42.9% growth for pure electric vehicles [5]. - Dongfeng Nissan faces a challenging environment as it attempts to capture market share from established domestic brands in a slowing plug-in hybrid market [5].

11月13日，东风日产N6正式开启预售，共推出3款车型，预售价10.99万—12.19万元，入门及中配车型 推出预售权益价，限时预售价10.69万—11.19万元。新车外观延续家族式设计，同时是天演架构下首款 插混轿车，搭载1.5L插电混动系统，纯电续航里程180km。官方表示，新车是与N7技术同源的"插混版 N7"，将于12月8日正式上市。 东风汽车集团有限公司副总经理、党委常委，东风汽车有限公司执行副总裁，东风日产乘用车公司副总 经理周锋在发布会上表示："N6为所有与时代一起奔跑、为美好生活打拼的中国主流家庭而来。我们的 目标很明确——打造15万元以内最适合家用的中高级插混轿车"。 （文章来源：中国经营报） 东风汽车有限公司副总裁、东风日产乘用车公司总经理关口勋表示，"在中国，为中国，向全球"战略之 下，将继续深化GLOCAL模式，坚决All in中国。在燃油车的基础上东风日产正在同时推进纯电、插 混、增程3条技术路线，满足不同家庭用户的多元化动力需求，构建面向家庭用户多元用车场景的"最 家"新能源产品序列，涵盖轿车、SUV等，截至2027年底东风日产将有6款全新新能源车型。 据了解，东风日产N6搭载一台 ...

摄图：财经网汽车蔡飞 日产全球首款插混轿车N6同步开启预售，价格区间10.99万元~12.19万元。N6将于12月8日正式上市，同步启动交付。 东风日产N6，诞生于与N7同源的、全栈自研新能源技术架构——天演架构，以大电池实现超长纯电续航，旨在打造更舒适、更具纯电质感的插混体验，被 誉为"插混版N7"。 东风汽车集团有限公司副总经理、党委常委，东风汽车有限公司执行副总裁，东风日产乘用车公司副总经理周锋在发布会上表示："N6为所有与时代一起奔 跑、为美好生活打拼的中国主流家庭而来。我们的目标很明确——打造15万元以内最适合家用的中高级插混轿车"。 作者丨彭鑫 编辑丨安安 11月13日，"NI好，N6——东风日产'最家电混'技术暨N6预售发布会"在广州成功举办。 本次发布了30多项新能源技术的全新成果：包括日产全球首个乘用车插混系统——AI云擎电混、行业首创插混防失速智控技术、超安全云盾电池、全球首 发高通8775×Momenta飞轮大模型舱驾融合方案，以及全新后排零压云毯大沙发等。 在被动安全方面，N6采用五横十纵超安全笼式车身、豪华车同款后排超高强钢A字型架构，车身扭转刚度达35738牛米/度，筑就守护家人的 ...

Core Viewpoint - Dongfeng Nissan is committed to a "For China, By China, To the World" strategy, focusing on the GLOCAL model and fully investing in the Chinese market while advancing multiple powertrain technologies to meet diverse consumer needs [1][2]. Group 1: Strategic Direction - Dongfeng Nissan is deepening its GLOCAL model and is fully committed to the Chinese market [1]. - The company is advancing three technology routes: pure electric, plug-in hybrid, and range-extended vehicles to cater to various family user needs [1]. Group 2: Product Development - By the end of 2027, Dongfeng Nissan plans to launch six new energy vehicle models [1]. - The N6 model has officially started pre-sales, with three variants priced between 109,900 yuan and 121,900 yuan [2]. - The N6 features a 1.5L plug-in hybrid power system with a pure electric range of 180 kilometers [2]. Group 3: Customer Insights - Over half of the N7 owners are young, with more than 60% choosing the model for its comfort in driving and riding [2]. - Dongfeng Nissan is enhancing its new comfort concept starting with the N7, which will be integrated into future models [2]. Group 4: Technical Specifications - The N6 dimensions are 4831mm in length, 1885mm in width, and 1494mm in height, with a wheelbase of 2815mm [2]. - The N6 is equipped with an AI assistant named "Xiao Ni," which integrates advanced models from iFLYTEK and DeepSeek-R1 for enhanced user experience [2].

Group 1: Nissan's New Ventures - Nissan has established a joint venture import and export company in China, marking the first foreign automotive company to do so in the country. Nissan China holds a 60% stake, while Dongfeng Motor Group holds 40%. This venture signifies a new phase for Nissan in China, focusing on local development for global markets [2] - The first products to be exported from this new venture will be the Dongfeng Nissan N7 and the Frontier Pro PHEV, showcasing Nissan's commitment to leveraging local resources for international markets [2] Group 2: Automotive Import Trends - In September 2025, China's automotive imports totaled 41,000 units, reflecting a year-on-year decline of 25.6% and a month-on-month decrease of 8.7%. The import value was $2.04 billion, down 36.4% year-on-year [2] - For the first nine months of 2025, total automotive imports reached 360,000 units, a decrease of 32.4% compared to the same period last year, with an import value of $18.25 billion, down 40.1% year-on-year [2] Group 3: Autonomous Driving IPO - Pony.ai, a leading player in the autonomous driving sector, has officially listed on the Hong Kong Stock Exchange, marking the largest IPO in the global autonomous driving industry for 2025. The company issued approximately 48.25 million shares, with a potential fundraising amount of up to HKD 7.7 billion [2] - This listing follows Pony.ai's previous listing on NASDAQ, establishing a dual primary listing structure in both the US and Hong Kong [2] Group 4: New Vehicle Launches - Dongfeng Nissan has unveiled more official images of its first plug-in hybrid model, the N6, which is set to begin pre-sales soon. The N6 shares technology with the N7 and features a streamlined design with a drag coefficient of Cd 0.248 [2] - The vehicle has undergone extensive wind tunnel testing and offers multiple color options, emphasizing its design and performance capabilities [2] Group 5: Global Automotive Recalls - Stellantis has announced a global recall of 375,000 vehicles due to battery faults that have led to 19 reported fires. The recall affects certain models of the Jeep Wrangler and Grand Cherokee produced between 2020 and 2026 [2] - Owners are advised to park their vehicles outdoors until repairs are completed, highlighting the safety concerns associated with the affected models [2]

Core Viewpoint - Nissan is undergoing a significant transformation in China, aiming to rejuvenate its brand and product offerings to appeal to younger consumers, marking a "second entrepreneurship" in the market as it faces declining sales and increased competition [1][3][12]. Group 1: Market Challenges - Nissan's global retail sales in Q1 FY2025 fell to 707,000 units, a 10.1% decrease year-on-year, with net sales dropping to 2.7 trillion yen, down 9.7% [5]. - The company's net loss reached 115.8 billion yen (approximately 5.435 billion yuan), a stark contrast to previous profits, with sales in China plummeting by 27.5%, the largest decline among regions [5]. - The brand's identity as "Technology Nissan" is fading, struggling to compete with Toyota and Volkswagen while facing pressure from local Chinese brands on pricing and features [5][6]. Group 2: Strategic Initiatives - Nissan launched the "Re:Nissan" revival plan, focusing on cost optimization, which includes a global workforce reduction of 20,000 and the closure of seven factories [7][10]. - The company aims to reduce production capacity outside China from 3.5 million to 2.5 million units, with the Wuhan factory being handed over to a local brand to alleviate production burdens [7][10]. - Nissan's CEO emphasized the importance of the Chinese market in the company's global strategy, with plans to introduce ten new energy models in China by 2027, covering various powertrain types [10]. Group 3: Product Development and Localization - Nissan is adopting a "Glocal" strategy, decentralizing product development and decision-making to its Chinese team, which is expected to shorten the vehicle development cycle from 36 months to 24 months [8][10]. - Three new models, including the N6 plug-in hybrid and a new version of the Sylphy featuring Huawei's HarmonyOS, are set to launch in Q4, with the N6 positioned as a key player in the brand's electric vehicle transition [9][10]. - The company plans to invest 10 billion yuan in new energy research and expand its technical team to 4,000 members over the next three years [10].

Core Insights - Nissan is undergoing a significant transformation to appeal to younger consumers in China, marking a "second entrepreneurship" phase as it celebrates its 40th anniversary in the market [2][10] - The company faces a critical survival crisis, with a notable decline in global retail sales and a significant drop in the Chinese market, which is now seen as a key pillar of Nissan's global strategy [3][4] Sales Performance - In Q1 FY2025, Nissan's global retail sales fell to 707,000 units, a decrease of 10.1% year-on-year, with net sales dropping to 2.7 trillion yen, down 9.7% [3] - The Chinese market experienced a staggering 27.5% decline in sales, the largest drop among all regions [3] Market Positioning - Nissan's brand perception as a "technology-driven" company is fading, struggling to compete with Toyota and Volkswagen while facing pressure from local Chinese brands [3][4] - The company's luxury brand, Infiniti, is losing its presence in the premium market [3] Strategic Initiatives - Nissan has launched the "Re:Nissan" revival plan, which includes global layoffs of 20,000 employees and the closure of seven factories, aiming to optimize costs [5] - The company is focusing on localizing its operations in China, with plans to introduce three new models led by the Chinese team in Q4, including the N6, a new Altima, and the FrontierPro [6][9] Product Development - The N6 will be Nissan's first plug-in hybrid sedan, while the new Altima will feature Huawei's HarmonySpace 5.0 smart cockpit [6][9] - Nissan plans to introduce 10 new energy models in China by 2027, covering various powertrain types [8] Future Outlook - The company aims to invest 10 billion yuan in new energy research and development over the next three years, expanding its technical team to 4,000 members [10] - Nissan's strategy emphasizes a "Glocal" approach, decentralizing decision-making to the Chinese team to enhance responsiveness to market demands [9][10]