12月1日，东风日产天演架构下的首款插混车型东风日产N6正式上市。新车推出5个版本，售价区间为9.99万元-12.99 万元。 N6延续了N7的产品风格。特别是在中国消费者看重的智能化配置上，N6努力追赶新势力。新车搭载自研的云享座 舱，软件配备NISSAN OS车机系统，硬件采用高通骁龙8775车规级芯片与15.6英寸超清2.5K大屏。在驾驶层面，N6配 备与Momenta深度定制的一段式端到端组合驾驶辅助系统，覆盖高速高快、城市出行、泊车三大高频场景。 另外，东风日产还联合Rokid开发了汽车AI智能眼镜，佩戴后可与车机实时联动，导航、车速、音乐等信息可直接浮 现于眼前。相比于HUD（汽车抬头显示器），AI智能眼镜更具趣味性，且可呈现的信息更丰富。 N6是东风日产推进转型的又一重要产品。此前，东风日产N7已经在市场上获得初步成功。在刚刚结束的广州车展 上，东风日产上市了全球首款搭载鸿蒙座舱的燃油车——天籁·鸿蒙座舱。N6与N7、天籁·鸿蒙座舱共同构成了东风日 产覆盖插混、纯电、燃油三大动力形式的"最家"产品序列。 值得一提的是，在N6发布会现场，东风日产直接布置了500张N6同款后排零压云毯大沙发，让到场 ...

Core Insights - The 2025 Guangzhou Auto Show is highlighted as the most significant event in terms of technological integration, particularly with Huawei's extensive presence and partnerships in the automotive sector [2][5][9]. Huawei's Dominance in the Automotive Sector - Huawei has established itself as an indispensable player in the Chinese smart automotive industry, with numerous car manufacturers leveraging its technology to enhance their products [2][9]. - The launch of Huawei's new "Jing" series brands, including "Qijing" and "Yijing," marks a significant expansion of its automotive offerings, with plans for multiple new models to be introduced in the coming years [3][4]. Collaborations and Partnerships - Huawei has formed partnerships with various automakers, including Dongfeng and GAC, to develop new vehicle brands and models, showcasing a collaborative approach to innovation in the automotive space [3][4][6]. - The introduction of the A5L Qiankun Intelligent Driving Version by FAW Audi, which is the first fuel vehicle to feature Huawei's Qiankun technology, exemplifies the growing trend of luxury brands adopting Huawei's solutions [6][7]. Market Performance and Sales - In October 2023, vehicles equipped with Huawei's Qiankun driving system achieved sales exceeding 100,000 units in a single month, indicating strong market acceptance [9]. - As of September 2023, new cars in China featuring urban navigation assistance reached 1.628 million units, with those using Huawei's technology accounting for approximately 27.8% of the market share [9]. Industry Trends and Consumer Perception - The increasing adoption of Huawei technology among various car manufacturers reflects a shift towards smart and connected vehicles, aligning with consumer demands for enhanced safety and connectivity [8][10]. - Despite the proliferation of "Jing" and "Jie" brands, concerns about differentiation among vehicles using Huawei technology have emerged, suggesting that manufacturers must focus on unique branding and product features to stand out in a competitive market [10][11].

华为几乎已成为中国智能汽车绕不开的存在。无论哪家车企， 似乎只要用上华为技术，产品就获得了"点石成金"的奇妙效 果。但也有人认为，"车车华为"就意味着"没有华为"。 作者：王帅国 封图：东方IC 2025广州车展，成为"含华量"最高的一次车展。11月21日广州车展首日，经济观察报记者在广交 会展馆6号门口一下车，就看到了一汽奥迪在展馆大楼外立面展示的巨幅广告，"一汽奥迪A5L乾崑 智驾版耀目而来"的字样格外醒目。 进入展馆，华为的身影更是无所不在。仅华为自身就搭建了华为智能汽车解决方案和鸿蒙智行两大 展台，此外还有问界、智界、尚界等"界"字辈品牌的独立展台，另有与华为合作的阿维塔，在其展 台大屏上也凸显着"华为乾崑"的字眼。不仅如此，东风日产与广汽丰田等合资品牌的展台上，也充 斥着华为的气息。 在车展前夜的华为乾崑生态大会上，华为已经开始大展拳脚。华为和东风汽车联合打造的奕境、华 为和与广汽联合推出的启境，共同拉开华为"境"字辈品牌落地的帷幕。 华为几乎已成为中国智能汽车绕不开的存在。无论哪家车企，似乎只要用上华为技术，产品就获得 了"点石成金"的奇妙效果。但也有人认为，"车车华为"就意味着"没有华为"。 " ...

Core Insights - The 2025 Guangzhou International Auto Show, known as a barometer for the automotive industry, commenced on November 21, 2023, with a theme of "New Technology, New Life" [1] - The exhibition covers an area of 220,000 square meters, featuring 1,085 vehicles, including 93 global debuts and 629 new energy vehicles, accounting for nearly 58% of the total [1] - The trends of "differentiated competition" and "ecological integration" are prominent, with domestic brands showcasing their strength through dedicated exhibition spaces [1][3] Domestic Brands - BYD showcased its flagship models, including the Han L and Tang L, with prices starting at 194,800 yuan after subsidies, and the global debut of the Yangwang U9 Xtreme [3] - GAC Group highlighted its achievements over the past year, unveiling the A800, a flagship sedan developed in collaboration with Huawei, featuring advanced driving and cockpit systems [3][4] - Chery presented 34 models, focusing on new energy vehicles, with the Wind Cloud T9L set to launch in Q2 2026 [4] Joint Ventures and Foreign Brands - Joint ventures are intensifying their focus on local market demands, with brands like Mercedes-Benz and Volkswagen introducing new plug-in hybrid models [5][6] - Mercedes-Benz showcased 29 models, including the AMG GT XX concept and new electric vehicles, while Volkswagen plans to launch 21 new energy models by 2027 [6] - GAC Toyota aims to return to a production and sales scale of one million vehicles by 2028, with a target of over 800,000 units in 2026 [6] Industry Trends - The collaboration between automotive companies and technology firms is becoming a trend, with Huawei independently exhibiting its smart automotive solutions [2][8] - The automotive industry is shifting towards a model where vehicles are seen as intelligent mobile spaces, emphasizing the integration of chips, software, and ecosystems [9] - The next three years are expected to see diverse development trends in the domestic car market, with a focus on large family SUVs and personalized vehicles [9]

Core Viewpoint - Dongfeng Nissan has launched the new Tiida Hongmeng cockpit at the Guangzhou Auto Show, marking the first vehicle under its "oil-electric intelligence" strategy, with a price range of 139,900 to 167,900 yuan [1][2]. Group 1: Product Features - The new model features a variable compression turbocharged engine with a maximum power of 243 horsepower and can accelerate from 0 to 100 km/h in 6 seconds [3]. - The vehicle is equipped with the Hongmeng cockpit 5, which includes an AI-level voice assistant that supports fuzzy semantic recognition [3]. Group 2: User Service Innovations - Dongfeng Nissan has established the first dedicated sales channel model for fuel vehicles, called "Dingjiao Service," where each step from ordering to delivery and after-sales is managed by a professional team [4]. Group 3: New Energy Vehicles - The company also showcased its first pure electric vehicle, the N7, and its first plug-in hybrid sedan, the N6, at the auto show, marking Dongfeng Nissan's debut in the new energy vehicle section [5].

Core Insights - The 2025 Guangzhou International Auto Show, themed "New Technology, New Life," showcases the automotive industry's innovations and trends as it enters a new phase [2][10] - The exhibition covers an area of 220,000 square meters, featuring 1,085 vehicles, with 93 new car launches, and nearly 58% of the vehicles being new energy vehicles [2][4] Group 1: Domestic Brands - BYD and GAC Group prominently featured their products in a "pavilion-style" display, highlighting their latest achievements and innovations [3][4] - BYD's Han L and Tang L models received a significant OTA upgrade, enhancing their driving assistance capabilities and integrating with smart home devices [4][5] - GAC Group reported a 50% improvement in business efficiency and a reduction in new car development cycles from 26 months to 18-21 months due to the implementation of new systems [5] Group 2: Joint Venture Brands - Joint venture brands are signaling a push towards localization and increased investment in smart electric vehicles, aiming to regain consumer attention [3][9] - Dongfeng Nissan launched the new Teana with advanced smart features, positioning it as a leading intelligent fuel vehicle [9] Group 3: New Energy Vehicles - The exhibition highlighted the dominance of new energy vehicles, with significant participation from both domestic and joint venture brands [3][10] - Xpeng Motors showcased its new X9 extended-range MPV, which features advanced charging capabilities and a significant range, marking a milestone with the production of its one-millionth vehicle [8][9] Group 4: Safety and Technology - Changan and Seres emphasized safety at their presentations, with Seres unveiling its upgraded technology platform aimed at enhancing vehicle safety and performance [7] - Changan introduced a comprehensive safety value system that extends beyond physical protection to include proactive and intelligent safety measures [7] Group 5: Smart Mobility - GAC's subsidiary, Qiji Mobility, demonstrated its full-chain layout for autonomous driving, showcasing its Robotaxi services and AI data solutions [6] - The event provided opportunities for attendees to experience autonomous driving firsthand, bridging the gap between concept and reality [6]

Core Viewpoint - The automotive industry is transitioning into an intelligent electric era, with the intelligent transformation of fuel vehicles becoming a focal point. Dongfeng Nissan is promoting the "oil-electric intelligence" strategy through the launch of the Tianlai Hongmeng cockpit, aiming to make smart technology accessible and shared beyond just new energy vehicles [1][9]. Product Launch - The Tianlai Hongmeng cockpit was officially launched at the Guangzhou Auto Show on November 21, featuring five core advantages: elegant design, superior comfort, leading intelligence, reliable power, and excellent sound system. The vehicle is positioned as the "first intelligent fuel vehicle" with a price range of 139,900 to 167,900 yuan [3][9]. - To incentivize early adopters, a 10,000 yuan trade-in subsidy is offered, with a limited-time price of 129,900 to 157,900 yuan. The entire series is equipped with the Hongmeng cockpit 5 and HUAWEI SOUND audio system, enhancing the user experience [3][6]. Design and Features - The Tianlai Hongmeng cockpit is designed with the concept of "flowing light and beauty," featuring a minimalist and elegant exterior. It includes a 2-meter LED star ring headlight and dual LED headlights with a range of 230 meters for improved night driving safety [5][6]. - The interior boasts 90% soft-touch materials and a zero-formaldehyde healthy cockpit, creating a warm mobile space. The HMI system integrates button, touch, and voice controls for user convenience [5][6]. Technology and Performance - As the world's first fuel vehicle equipped with the Hongmeng cockpit, it features a 15.6-inch HUAWEI smart screen and supports over 50,000 applications. The AI voice assistant has a high recognition rate and supports offline navigation, with continuous OTA upgrades for an evolving smart experience [6][8]. - The vehicle is powered by a 2.0T VC-Turbo engine, delivering a maximum power of 178.7 kW and a peak torque of 371 N·m, achieving 0-100 km/h in just 6 seconds. It also includes an L2 intelligent driving assistance system for enhanced safety [8]. Market Positioning and Strategy - Since its introduction to China in 2004, the Tianlai has gained the trust of over 2 million users. The Tianlai Hongmeng cockpit represents a leap from "Comfort 1.0" to "Intelligent Comfort 2.0," addressing the needs of over 300 million fuel vehicle users in China [8][9]. - The launch of the Tianlai Hongmeng cockpit is a significant achievement in Dongfeng Nissan's intelligent transformation and offers a new perspective on the evolution of fuel vehicles in the industry [9].

Core Viewpoint - Nissan is making significant investments in China, focusing on smart and diversified vehicle offerings, particularly in the context of the China International Import Expo [5][6][9]. Group 1: Nissan's Strategic Moves - Nissan established a joint venture, Nissan Import and Export (Guangzhou) Co., Ltd., with Dongfeng Motor Group, investing 1 billion RMB, with a 60% and 40% shareholding respectively [6][8]. - The launch of the Dongfeng Nissan N7, a pure electric sedan, has seen sales reach 6,410 units in September, totaling 32,901 units delivered, indicating a successful market reception [11]. - The unveiling of the Tianlai Hongmeng cockpit marks a significant step in Nissan's strategy to integrate smart technology into traditional fuel vehicles, aiming to redefine the market [12][13]. Group 2: Collaboration with Huawei - The partnership with Huawei aims to enhance the smart capabilities of fuel vehicles, addressing the growing demand for intelligent features among traditional car users [23][25]. - The Tianlai Hongmeng cockpit represents a shift from traditional fuel vehicle perceptions, integrating smart technology to meet user needs [24][48]. - This collaboration signifies a new paradigm in the automotive industry, moving from a supplier-driven model to a co-creation approach between manufacturers and technology providers [36][37]. Group 3: Market Positioning and Future Outlook - The Tianlai Hongmeng cockpit is positioned to compete in the B-segment market, challenging established models like Accord and Camry, and aims to redefine the standards for fuel vehicles [40][46]. - By 2025, Nissan plans to leverage new products like the N7 and Tianlai to solidify its position in the competitive landscape of joint venture electric vehicles [47]. - The upcoming launch of the Tianlai Hongmeng cockpit in Q4 2023 is expected to invigorate the market and set a new standard for smart fuel vehicles [50].

Core Insights - The launch event for the Dongfeng Nissan Teana Hongmeng cockpit took place at Huawei's campus, focusing on the theme of "new answers for the intelligence of fuel vehicles" [1] - The Teana Hongmeng cockpit is set to officially launch in the fourth quarter of this year [1] Design and Features - The exterior design of the Teana Hongmeng cockpit incorporates Huawei's three design principles: "extreme, minimalist, and premium" [3] - The vehicle is available in "Phantom Purple" and "Matte Gray" colors, with the interior featuring a low-saturation color scheme and 90% of the car's surface covered in high-quality soft materials [3] - The cockpit includes a "full-featured sofa 4.0" with both driver and passenger seats equipped with ventilation, heating, massage, and memory functions, as well as a welcome mode and multi-directional electric adjustment [3] - It features a 15.6-inch HUAWEI in-car smart screen with the latest HarmonySpace 5 and MoLA architecture, offering 48 native applications and seamless cross-device interaction [3] - The vehicle is equipped with the HUAWEI SOUND audio system, featuring 17 high-fidelity speakers and a liftable star ring scattering device for enhanced auditory experience [3] Strategic Collaboration - Dongfeng Nissan and Huawei Qiankun have formed a partnership to accelerate the "oil-electric intelligence" strategy, addressing the urgent demand for intelligent fuel vehicles in China [5] - The Teana Hongmeng cockpit represents the first product of this collaboration, showcasing new achievements in the intelligent development of fuel vehicles [5] - The partnership aims to continuously advance the "oil-electric intelligence" strategy, providing a smarter driving experience for Chinese fuel vehicle users [5]

Core Insights - Nissan is undergoing a significant transformation in China, emphasizing localization, intelligence, and diversification in product innovation as it celebrates its 40th anniversary in the market [1][9] - The company aims to address the evolving demands of Chinese consumers by creating vehicles that serve as comfortable and intelligent "mobile living spaces" [2][5] - Nissan's new brand proposition "Excitement by NI" will guide its strategy in optimizing consumer experiences across product layout, technological innovation, and communication [2][5] Product Innovation - Nissan has launched the N6, its first global plug-in hybrid sedan, featuring a minimalist design and a unique sunlit gold color, reflecting an understanding of Chinese consumer aesthetics [4][5] - The N7, built on Nissan's self-developed Tianyan architecture, redefines the standards for family electric vehicles with advanced safety and comfort features [4][5] - The Tianlai Hongmeng cockpit, the world's first fuel vehicle equipped with Huawei's HarmonyOS, combines Nissan's comfort with Huawei's leading technology to attract urban consumers [5][6] Market Strategy - Nissan is adopting a dual strategy of offering both fuel and new energy vehicles, with plans to launch 10 new electric models by summer 2027, including 9 under the Nissan brand [5][6] - The company is also introducing the performance model Z NISMO to the Chinese market, aiming to revive its passion and performance heritage [6][8] - Nissan's commitment to quality is evident in its rigorous testing and quality assurance processes, ensuring reliability and durability in its products [8][9] Local Innovation - Nissan's strategic transformation is centered on a "Glocal" approach, with the Chinese market playing a pivotal role in driving global automotive trends [9][11] - The Chinese team has been granted greater autonomy in decision-making, leading to faster product development cycles, as demonstrated by the N7's rapid interior design completion [11][13] - The company emphasizes a user-centric approach, engaging with thousands of car owners annually to ensure products meet local needs and preferences [8][9]