Core Insights - The "Zhima Craftsman" labor brand in Shenyang has gained recognition as a provincial-level labor brand, providing job-seeking advantages for participants in its training programs [1] - The latest 2025 provincial labor brand recognition list shows that Shenyang has four brands selected, ranking first in the province, bringing the total number of provincial labor brands in Shenyang to eight [1] - Over the past seven years, "Shenyang Zhima Craftsman" has trained more than 20,000 digital talents with a stable employment rate of 95% [1] Group 1 - Shenyang's labor brand construction is integrated into the "Comfortable Employment" project, promoting supply-demand matching through special plans and regional labor cooperation [2] - The city has cultivated a total of 20 municipal labor brands, creating a development trend of "one county (district) one product" or even "one county (district) multiple products" [2] - This initiative has effectively driven employment for over 500,000 people [2]

Core Insights - The event showcased six distinctive labor brands from Liaoning, emphasizing their role in employment, skill enhancement, brand development, and rural revitalization [1][3] - Liaoning has rapidly developed its labor brands, with provincial-level brands increasing to 19 and municipal-level brands growing from 40 in 2022 to 172 in 2025 [3] Employment Impact - The number of individuals engaged in labor brands surged from 140,000 in 2022 to 1.9 million in 2025 [3] - Over 300,000 workers have achieved local employment through these labor brands, with average income rising by over 15% [3] Economic Contribution - The annual economic benefit from labor brands increased from 6.1 billion to 199.3 billion [3] - Notable brands like "Fuxin Agate Craftsman" and "Donggang Strawberry People" are gaining recognition both domestically and internationally [3] Future Development Plans - The Human Resources and Social Security Department aims to create a public brand system called "Liao Craftsman Quality Products" to enhance the overall image and market competitiveness of Liaoning's labor brands [3] - The focus will be on standardization, normalization, and professional development of labor collaboration and branding [3]