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辽宁省特色劳务品牌亮相2025全国劳务协作暨劳务品牌发展大会
Xin Hua Wang· 2025-11-19 03:34
Core Insights - The event showcased six distinctive labor brands from Liaoning, emphasizing their role in employment, skill enhancement, brand development, and rural revitalization [1][3] - Liaoning has rapidly developed its labor brands, with provincial-level brands increasing to 19 and municipal-level brands growing from 40 in 2022 to 172 in 2025 [3] Employment Impact - The number of individuals engaged in labor brands surged from 140,000 in 2022 to 1.9 million in 2025 [3] - Over 300,000 workers have achieved local employment through these labor brands, with average income rising by over 15% [3] Economic Contribution - The annual economic benefit from labor brands increased from 6.1 billion to 199.3 billion [3] - Notable brands like "Fuxin Agate Craftsman" and "Donggang Strawberry People" are gaining recognition both domestically and internationally [3] Future Development Plans - The Human Resources and Social Security Department aims to create a public brand system called "Liao Craftsman Quality Products" to enhance the overall image and market competitiveness of Liaoning's labor brands [3] - The focus will be on standardization, normalization, and professional development of labor collaboration and branding [3]