沉浸式影院体验活动
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从观众到“剧中人” 影院跨界联动打造Z世代文化消费新地标
Zhong Guo Qing Nian Bao· 2025-09-30 09:32
Core Insights - Wanda Film is launching a large-scale collaboration with the popular game IP "Love and Deep Space" during the National Day holiday, offering an immersive cinema experience themed around "the story of a movie's birth" [1] - The event will take place in over 700 theaters across more than 200 cities in China, featuring various interactive experiences for participants [1][2] Group 1 - The collaboration allows players to step into the role of "Hunter Miss" and engage in the entire movie-making process alongside the male lead, creating a unique transition from audience to participant [1] - Participants will be addressed as "Hunter Miss" by staff and can engage in interactive activities such as "receiving meals on set" [1] - The initiative aims to resonate with Generation Z's growing cultural consumption power, emphasizing emotional recognition and self-construction through content like anime and games [1] Group 2 - This is not Wanda Film's first foray into IP collaborations; previous partnerships with popular games like "Genshin Impact" and "Identity V" have successfully attracted a significant number of young consumers [2] - Data indicates that some collaboration events have achieved a viewing conversion rate of 30%, with 85.5% of users being under 25 years old, highlighting the strong appeal to the younger demographic [2]