沉浸式文旅活动
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九天接待 77.36 万人次、省外游客占比 43.05%!镇江文旅春节实现游客量与营收 双增长
Yang Zi Wan Bao Wang· 2026-02-25 05:22
扬子晚报网2月25日讯(通讯员纪安璐记者姜天圣)九天"最长假期",一城山水正红火。2026年春节,镇 江文旅市场迎来高光时刻。记者从镇江文旅集团获悉,春节假期九天,集团旗下景区、酒店、游船、演 艺等板块累计接待游客77.36万人次,门票、二次消费、餐饮住宿等营收同口径增长6.93%,实现游客量 与营收"双增长",服务品质与市场口碑"双丰收"。 现场 数见真章客流与营收同频上扬 假日期间,镇江文旅集团19家市场化自营主体单位协同发力,围绕"四山优惠联票""门票+游船"等产品 组合,叠加"镇惠玩"线上商城、"镇泰惠"跨区域旅游联票等举措,持续释放消费活力。 正月初四(2月20日),集团旗下景区迎来客流峰值,当日接待游客11.73万人次,创下春节假期单日最高 值。金山景区完成玉带路、明月桥等区域提升改造后,游览动线更为顺畅,游客平均逗留时间由1小时 延长至1小时45分钟。来自上海、浙江、安徽、山东等地的游客明显增多,省外游客占比提升至 43.05%。 现场 文科创融合沉浸体验拉满年味 以文塑旅,以旅彰文,科技赋能。这个春节,镇江文旅集团紧扣"年味"与"体验",围绕"一景一主题、 一步一演艺"打造近百场沉浸式文旅活动 ...
看戏 听曲 闯“三国” 元旦假期这样玩转景区
Zhen Jiang Ri Bao· 2025-12-31 18:49
Group 1 - The article highlights the immersive cultural tourism activities planned for the New Year's holiday in 2026 at three scenic spots: Jinshan, Jiaoshan, and Beigu Mountain [1][2] - Jinshan Scenic Area will feature immersive performances based on the story of "The Legend of the White Snake," with daily shows from January 1 to 2, including flash dances and costume parades [1] - Jiaoshan Scenic Area will host traditional music performances featuring instruments like the erhu and guzheng, aiming to create a serene atmosphere for visitors [1] Group 2 - Beigu Mountain Scenic Area will present a "Three Kingdoms" themed event with actors in period costumes welcoming guests, alongside interactive experiences where visitors can earn rewards through cultural activities [2] - The event will include a storytelling session of the provincial intangible cultural heritage "Ganlu Temple Liu Bei's Marriage Proposal," enhancing the cultural ambiance of the holiday [2]