同时，祥源文旅各景区夜游玩法持续创新。湖南张家界黄龙洞以声光电技术打造溶洞赏月场景，结合国 际红毯秀、NPC互动激活夜间活力；广东丹霞山"万古丹霞"山水实景光影秀，被CCTV-1誉为"全新沉浸 式旅游体验"的光影盛宴；湖南凤凰古城"湘见・沱江"沉浸式艺术游船、"翠翠带你游古城"项目，获央 视财经频道点赞"激活文旅新消费"；广西大瑶山盘王界"秋猎"主题文化盛宴首年运营即火爆，特色体验 获新华社等肯定；阜阳生态乐园通过"凤与凰"无人机冷焰火、非遗打铁花表演，营造震撼夜间视觉奇 观。 （编辑 李家琪 张伟） 本报讯 （记者冯思婕）国庆中秋假期，浙江祥源文旅股份有限公司（以下简称"祥源文旅"）以沉浸式 夜游产品矩阵为核心抓手，凭借多元创新玩法斩获市场与口碑双丰收，成为假日文旅消费的亮眼增长 点。祥源文旅提供的数据显示，假期前七日，公司旗下各景区累计接待游客165.53万人次、收入9839.77 万元，同比分别增长17.96%、20%。 ...

走进盛唐魔镜旅拍屋，AI技术让镜头自带古风滤镜，配上电影级调色，游客无需换装，就能获得古风 满满的旅拍体验。"十二花神、上元灯会、曲江流饮……可选择的主题模板有30多种。"孙玉梅兴奋地 说。 华灯初上，陕西西安大唐不夜城，悠扬的唐乐与现代电音交织，数字全息投影洒落梦幻光晕，璀璨灯火 映照飞檐斗拱，"唐宫仕女"衣袂翩跹，一幅流动的盛唐画卷跃然眼前。 "早在一个月前，景区便围绕'诗唐佳节'主题，从建筑装饰、灯光布景，到音乐氛围、员工服饰，营造 节庆氛围，打造'一步一诗，一景一韵'的独特体验。"西安曲江文旅旅行服务公司董事长申书宇介绍。 "在网上看过很多短视频，但真正置身其中，依然感到震撼。"国庆、中秋假期，来自新疆的游客孙玉梅 带着家人来西安旅游，第一站便选在大唐不夜城，"巡游、灯光秀、水舞表演……仿古建筑仿佛'活'了 过来，体验了一把穿越千年之旅。" 国庆、中秋假期，大唐不夜城景区还推出"不夜城·国庆唐潮榜"，涵盖特色小吃、饮品甜点、夜宵酒饮 和文化体验四大类，既有"馍夹天下味"的地道风味，也有"雪造盛唐冰酪"的古今交融，还有"酒入豪肠 醉盛唐"的诗意豪情，以及"AI巧换唐宫装"的穿越体验。 截至10月7日，国 ...

华灯初上，陕西西安大唐不夜城，悠扬的唐乐与现代电音交织，数字全息投影洒落梦幻光晕，璀璨灯火 映照飞檐斗拱，"唐宫仕女"衣袂翩跹，一幅流动的盛唐画卷跃然眼前。 "早在一个月前，景区便围绕'诗唐佳节'主题，从建筑装饰、灯光布景，到音乐氛围、员工服饰，营造 节庆氛围，打造'一步一诗，一景一韵'的独特体验。"西安曲江文旅旅行服务公司董事长申书宇介绍。 "在网上看过很多短视频，但真正置身其中，依然感到震撼。"国庆、中秋假期，来自新疆的游客孙玉梅 带着家人来西安旅游，第一站便选在大唐不夜城，"巡游、灯光秀、水舞表演……仿古建筑仿佛'活'了 过来，体验了一把穿越千年之旅。" 《霓裳羽衣舞》等街头演艺，将巷陌转化为舞台，让游客与"唐宫仕女"擦肩而过、与"西域商人"共饮葡 萄美酒；"长安十二时辰"主题餐饮区复原唐代食肆，推出"烧尾宴"仿膳、唐果子等，打造舌尖上的"唐 风雅集"；文创店与非遗传习工坊中，陕西历史博物馆联名款"鎏金舞马衔杯纹银壶"复刻品、唐代壁画 丝巾、"月灯"等国潮好物，让历史时尚可亲…… 国庆、中秋假期，大唐不夜城景区还推出"不夜城·国庆唐潮榜"，涵盖特色小吃、饮品甜点、夜宵酒饮 和文化体验四大类，既有"馍夹天 ...

随着"市集游"愈受欢迎，多地推出了相应的市集地图，供游客参考。如"银川好玩局"推出宁夏各地的特 色市集信息，包含"大集名称""开集时间""大集地点"等；山东则推出了国庆、中秋特别版的临沂大集地 图，涵盖10月1日至8日的当地市集信息。 中新网银川10月7日电 (记者 杨迪)从景点观光向生活体验转变，正成为旅游市场新的发展趋势。 10月7日，来自浙江的"90后"游客李雅楠特意起了个大早，来到宁夏银川市海宝早市，在街边店铺品尝 当地特色羊杂碎。 由于工作原因，李雅楠经常前往外地出差，遍览各地的她，这个"十一"假期特地选择避开热门景点，走 进市集小巷。"比起过去的'浅尝辄止'，现在我更倾向于来到早市这类生活氛围浓厚的地方，感受当地 的'烟火气'。" 像李雅楠这样，把市集当作旅游目的地的游客不在少数。在海宝早市经营一家点心铺的马女士告诉记 者，"十一"期间，她遇到了不少操着南方口音的游客，"我这里的油香、馓子都很受他们欢迎。" 美团旅行数据显示，今年9月前半月，"早市附近酒店"搜索量同比上涨70%，吉林集安早市、天津西北 角早市、西安小南门早市等，成为"早市附近酒店"热门搜索目的地。 在河南省驻马店市上蔡县塔桥镇，北 ...

央视网消息：国庆中秋假期，红色旅游持续升温。在安徽合肥，重新开放后的渡江战役纪念馆成为众多游客的出行选择。 在采用声光电技术再现的战斗场景前，现场观众驻足凝视，通过这些生动的展示感受当年参加渡江战役先烈们的大无畏精神。 今年8月，闭馆改造近两个月的渡江战役纪念馆重新对外开放，馆内更新了超过150套设备，通过"光影沉浸叙事+AR观景技术"展现人民解 放军在巢湖练兵的细节，运用全幕光影剧场再现当年"百万雄师过大江"的恢弘场面，为观众带来更立体丰富的参观体验。国庆中秋假期，纪念 馆每天接待游客达8000人。 新疆双河：节日氛围渐浓 多亮点丰富假期生活 在新疆双河市，大批大学生假期里走进双河市红星耀双河陈列馆开展爱国主义教育实践。 这两天，五百多名大学生在假日期间来到红星耀双河陈列馆，进行一场爱国主义教育实践活动。听着感人戍边故事，让他们深刻体会 到"边疆无小事，事事关国防"的责任与担当。 为保障国庆期间各项活动顺利开展，双河市提前部署、多方联动，守护游客出行安全。据当地文旅部门统计，假期前三天双河市景区接待 游客总量同比增长超两成。 陕西：推出特色活动 解锁出游新体验 这个假期，陕西各地热闹非凡，以科技赋能历史、以 ...

央视网消息：国庆中秋假期让人们将日常忙碌的生活节奏调整到了"度假模式"，而越来越多的朋友选择用运动来点燃假日激情。沈阳国际泵道 公园在这个假期里成为了"活力过节"的热门打卡地，大家在这里尽情享受挥汗如雨的快乐。 表面上看起来，这个泵道运动好像是两只手臂和双腿在发力，但是其实它是要求全身协调发力，通过下坡的时候压和上坡的时候抬，在一压一 抬之间完成动势能的转换，实现无动力骑行。这个过程有点像水泵压抬取水一样，所以泵道运动的这个"泵"字是水泵的泵。 以赛助练 魅力感染青少年 在秋日的暖阳中，占地面积近4.6万平方米的沈阳国际泵道公园显得大气又灵动。假期的第二天，很多朋友都选择来到这里，尽情驰骋泵道、 恣意挥洒汗水。 驰骋泵道 快乐过节活力满满 这里被吉尼斯认证为"世界最大的泵道公园"，也是东北地区首个通过国际自行车联盟认证的泵道场地。这里一共设置了初级道、标准道、腾跃 道等9种不同类型的赛道，能够满足游客从入门级到专业级的梯度运动需求。 从空中俯瞰，"S型碗池"和"Y型自由式"场地，更是依托泵道的走势，非常巧妙地拼凑出了"SY"沈阳首拼音的缩写，巧妙的构思让这里成为沈 阳城市的地标景点。 究竟什么是泵道运动？其实 ...

Group 1 - The article highlights the innovative strategies adopted by scenic spots during the holiday season to attract visitors, with a focus on unique experiences and cultural themes [1][2][5] - Jian De City Lingqi Cave Scenic Area has integrated various elements such as immersive performances and themed areas, including the new "Waterfall Flower Sea" and a giant moon installation, creating a fantastical atmosphere for visitors [2][3] - The scenic area also features a "Seek and Find" activity related to the classic "Journey to the West," where visitors can collect stamps for exclusive gifts, enhancing engagement [3][4] Group 2 - Jian De City Daci Rock Scenic Area has launched the "Ciyuan Zen Realm: Journey of Mind" theme, combining Buddhist culture with autumn scenery and modern experiences, appealing to younger audiences [5][6] - The scenic area has introduced visually appealing spots for social media sharing, such as the red wall and flower sea, catering to the trend of photo opportunities among younger visitors [5][6] - The "Xingxiang Zhai" offers a dual sensory experience with traditional vegetarian cuisine and live performances, allowing visitors to immerse themselves in cultural heritage while enjoying the natural beauty [6]

Core Viewpoint - The article highlights the transformation of inbound tourism in China, moving from traditional tour groups to more immersive and personalized experiences that allow foreign tourists to engage with local culture and daily life [1][2]. Group 1: Inbound Tourism Trends - Inbound tourism is experiencing a surge, with a shift from conventional bus tours to immersive experiences that connect tourists with the authentic lives of contemporary Chinese people [1]. - Tourists from various countries, including Spain, France, and Australia, are participating in city walking tours that offer a more engaging and vibrant experience of China [4][6]. Group 2: Innovative Tour Guides - Young tour planners, such as Sun Shuli and Qin Mao, are leading the charge in creating unique and personalized travel experiences, leveraging their language skills and cultural insights [8][13]. - Sun Shuli has developed various routes in Beijing and Shanghai, while Qin Mao's studio has doubled its revenue in the past year by catering to the preferences of foreign tourists [8][13]. Group 3: Cultural Engagement - Tourists are not only observing but also participating in local activities, such as playing traditional games and tasting local cuisine, which enhances their appreciation for Chinese culture [6][13]. - Experiences like watching martial arts performances and engaging in local customs are becoming popular among foreign visitors, showcasing the appeal of China's rich cultural heritage [11][13]. Group 4: Personal Stories of Tour Guides - Tour guides like Liu Lichao have transitioned from other careers to full-time roles in inbound tourism, finding fulfillment and purpose in sharing their culture with international visitors [16]. - The increasing number of foreign tourists in China is creating opportunities for guides to build meaningful connections and promote cultural exchange [16].

Core Insights - The tourism industry in China is experiencing significant growth, with over 38 million foreign entries in the first half of the year, marking a 30.2% increase year-on-year [1] - The traditional group tours are being replaced by more personalized and immersive travel experiences, allowing tourists to engage with local culture and daily life [4][11] Group 1: Changing Tourism Trends - The number of visa-free foreign visitors reached 13.64 million, a 53.9% increase compared to the previous year [1] - Tourists are now opting for CityWalk experiences, which provide a more authentic interaction with local culture and history [11][28] - The shift from sightseeing to cultural immersion is evident, as tourists participate in local activities such as playing traditional games [4][11] Group 2: Innovative Tour Planning - Young tour planners like Sun Shuli and Qin Mao are creating unique itineraries that focus on local experiences and cultural exchanges [11][28] - Sun Shuli's CityWalk routes cover various neighborhoods in Beijing, allowing tourists to explore hidden gems and local stories [11] - Qin Mao's approach in Sichuan emphasizes personalized experiences, such as learning martial arts and engaging with local traditions [28][33] Group 3: Tourist Feedback - Tourists express a preference for immersive experiences over traditional sightseeing, highlighting the enjoyment of interacting with local life [17][19] - Feedback from tourists indicates a strong interest in understanding the daily lives of locals, rather than just visiting famous landmarks [15][19] - The positive reception of these new tourism formats suggests a growing demand for deeper cultural engagement [24][30]

Summer Consumption - The summer economy is experiencing a surge in diverse consumer demands, including cold beverages, sun protection products, and vacation services, reflecting the vitality of the domestic market [1] Cultural and Tourism Consumption - Immersive tourism experiences are becoming a new highlight in the cultural tourism market, with attractions like the Red Ribbon Long March Cultural Digital Art Museum in Guizhou providing interactive historical experiences [2][3] - The Qingming Riverside Landscape Garden in Zhejiang has seen long queues, with over 300 actors engaging with visitors to recreate the bustling life of the Song Dynasty [3] - The Qingdao International Beer Festival has attracted significant tourist traffic, with daily visitor numbers at the Qingdao Beer Museum reaching 14,000 to 15,000 during peak season [3][4] - The China Tourism Research Institute predicts that domestic tourism numbers during the summer of 2025 may exceed 2.5 billion, indicating a shift from general sightseeing to personalized and immersive experiences [4] Night Economy - The night economy is thriving in cities like Pingxiang, Jiangxi, with diverse offerings such as night markets and cultural performances enhancing urban vitality [5][6] - The "spicy red Pingxiang" consumption vouchers and promotional activities have benefited over 50,000 people, generating more than 15 million yuan in consumer spending [6] - Nighttime consumption has increased, with spending from 6 PM to midnight accounting for 49.3% of total consumption in June, up 6 percentage points year-on-year [7] Film Consumption - The summer film season has seen a surge in audience numbers, with online ticket purchases becoming a popular trend, leading to over 5,000 viewers at a local cinema [8][9] - The "ticket root economy" is innovating with promotional activities that enhance audience engagement, resulting in significant box office revenue [9] - As of mid-July, the summer box office has reached 3.412 billion yuan, indicating a robust demand for diverse entertainment options [9] Sports Consumption - Outdoor sports are gaining popularity, with events like the Yinchuan Marathon attracting over 70,000 participants and generating nearly 100 million yuan in related spending [10][11] - The demand for outdoor sports gear, such as sun protection clothing and durable footwear, has significantly increased during the summer [11] - The retail sales of sports and entertainment products have grown by 22.2% year-on-year in the first half of the year, highlighting the ongoing trend of improving sports consumption [12]