首发艺术家IP"气宝"亮相，深化情感化消费体验 作为该街区首发的艺术家IP，名创优品MINISO旗下原创艺术家IP气宝AngryAimee正式登场。该IP 以"Angry Love"为独特的情感主题，精准捕捉并艺术化地表达了年轻群体的真实情绪，致力于构建能够 引发深度共鸣的沉浸式情感场景。 活动期间，名创优品MINISO围绕艺术家IP气宝推出了多款限定产品，包括"情人节，NO!吊卡"、"沙滩 音乐节搪胶毛绒盲盒"及"哄不好的400%大娃"。通过结合磁吸互动、刮刮卡抽签等新颖玩法，成功吸引 了大量粉丝到店打卡与消费。气宝的设计师亲临现场举办签售会，在与粉丝的面对面交流中汲取创作灵 感，持续优化这一艺术家IP的情感内核与艺术表达，使其价值在实时互动中不断生长与迭代。 名创优品MINISO于广州北京路MINISO LAND内，正式揭幕其首个潮玩艺术家街区。这一创新空间 以"共创、共享、沉浸、互动"为核心理念，旨在构建一个开放式的平台，直接连接签约艺术家与广大消 费公众。通过打造完整的体验闭环，该街区不仅为消费者开辟了深度参与艺术家IP创作过程的新场景， 更成为名创优品在系统化孵化、运营艺术家IP与探索沉浸式商业场景 ...

Core Insights - MINISO has launched an innovative artist street in Guangzhou, focusing on co-creation, sharing, immersion, and interaction, aiming to connect artists with toy enthusiasts through a one-stop experience [1] - The street features the original artist IP "AngryAimee," which encourages young people to express their emotions through immersive content [3] - MINISO plans to introduce more artist IPs and themed events in the street, creating a reusable and sustainable co-creation platform that integrates original content with commercial scenarios [5] Product Launch and Engagement - During the event, several limited-edition products were launched, including "Beach Music Festival Blind Box" and "400% Big Doll," featuring innovative interactive elements that attracted many fans [6] - The designer of AngryAimee participated in a signing event, engaging with fans to gather inspiration for future designs [6] International Expansion and Brand Strategy - MINISO showcased its original toy artist IPs at the Paris Fashion Week, marking a significant step in its strategy to bring 100 Chinese IPs to the global stage [8] - The participation in Paris Fashion Week highlights the artistic elevation of Chinese original toy IPs, transitioning from collectibles to fashion accessories [10] - MINISO's innovative artist street model extends its influence from international platforms to local commercial applications, creating a complete cycle of content output and market integration [11] IP Development and Investment - The founder of MINISO mentioned a yearly investment of 100 million yuan to cultivate and nurture original IPs, emphasizing the importance of providing ample space for experimentation [15] - MINISO has established a dual-driven model of "licensed IP + signed artist IP," focusing on both international collaborations and systematic development of original IPs [16] - The company aims to build a growth platform for Chinese original forces, promoting local IPs to become globally influential cultural symbols [16]