Core Insights - The Saudi tourism sector is projected to attract over 32 million domestic and international visitors to its attractions by the summer of 2025, marking a 26% increase compared to the previous season [1] - Visitor spending is estimated to reach approximately 53.2 billion Riyals (about 14.18 billion USD), reflecting a 15% growth from the previous summer [1] - The Asir region in southwestern Saudi Arabia has seen a significant increase in visitors from Gulf Cooperation Council (GCC) countries, with a growth rate of 49% [1] Tourism Initiatives - The "Saudi Summer" initiative launched in June 2023 aims to promote six diverse tourist destinations, including the Red Sea area in Jeddah, mountainous regions in Taif, Al Bahah, and Asir, as well as major events like the eSports World Cup, Jeddah Season, and Asir Season [1] - Ongoing efforts in the tourism sector are successfully attracting visitors from around the globe [1] - Preparations are underway for the winter tourism season, which will feature more global events and innovative tourism products [1]